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What are the best ways to develop your networking skills in sales?

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Networking skills are essential for sales professionals who want to build trust, rapport, and long-term relationships with their prospects and clients. But how can you develop and improve your networking skills in a competitive and dynamic environment? Here are some tips to help you expand your network, increase your referrals, and boost your sales performance.

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Harneen Kaur

Expertise in Digital Marketing Campaigns and Client management

1 Set clear goals

Before you attend any networking event, online or offline, you should have a clear idea of what you want to achieve. Do you want to meet new prospects, reconnect with existing contacts, or learn from industry experts? Having specific and measurable goals will help you focus your efforts, prioritize your time, and evaluate your results. For example, you could set a goal to exchange contact information with at least five potential leads, or to follow up with three existing clients within 24 hours.

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Agunloye Oke

Medical Laboratory Scientist | Professional Business Writer
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Setting clear goals in sales networking is paramount. Define specific and measurable objectives, such as the number of new connections, meetings, or deals to close. These goals provide direction, motivation, and a basis for evaluating your progress. Clear goals also enable effective prioritization, helping you focus on activities that contribute most to your networking success in sales.

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2 Research and prepare

To make a good impression and start meaningful conversations, you need to do some research and preparation before you network. Find out who will be attending the event, what their backgrounds and interests are, and how you can add value to them. You can use social media, websites, blogs, or podcasts to learn more about your target contacts and their pain points. You can also prepare some icebreakers, questions, and stories that relate to the event theme, your industry, or your common ground.

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Harneen Kaur

Expertise in Digital Marketing Campaigns and Client management
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It’s very important that you know your industry and everything related to your vertical you are dealing with in sales. It helps build authentic relationships when connecting with people.

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Agunloye Oke

Medical Laboratory Scientist | Professional Business Writer
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Research and preparation are foundational for successful sales networking. Thoroughly understanding your industry, potential clients, and competitors equips you with valuable insights. This knowledge enhances your credibility during conversations and allows you to tailor your approach to individual prospects. Being well-prepared also instills confidence, making it easier to build meaningful connections and effectively communicate the value of your products or services.

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Anagha Prabhu

Human Resources || Freelance content writer || Ghostwriter || Major in Human Resources and Marketing || Symbiosis International University
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The research and preparation stage can be done through various routes however in my opinion you can optimize your LinkedIn profile to showcase your expertise and connect with professionals in your industry and related sectors. Not just this but you must be in sales-specific groups and engage in their discussions to get to know about more opportunities and trends.

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3 Be genuine and curious

Networking is not about selling your products or services, but about building trust and rapport with your contacts. To do that, you need to be genuine and curious about them. Show interest in their challenges, goals, and passions, and listen actively to their responses. Avoid talking too much about yourself or your company, unless they ask you. Instead, focus on finding ways to help them, such as sharing relevant information, introducing them to other contacts, or offering feedback or advice.

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Agunloye Oke

Medical Laboratory Scientist | Professional Business Writer
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Being genuine and curious is key in sales networking. Authenticity builds trust, fostering stronger connections with potential clients. Genuine interest in others allows you to understand their needs and concerns, facilitating more meaningful conversations. Curiosity drives continuous learning, helping you stay updated on industry trends and improving your ability to provide tailored solutions. Balancing authenticity and curiosity enhances your overall effectiveness in building lasting and productive relationships in sales networking.

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4 Follow up and stay in touch

The most important part of networking is following up and staying in touch with your contacts. After the event, send a personalized email or message to each contact, thanking them for their time, reminding them of your conversation, and suggesting a next step. For example, you could invite them to a webinar, send them a case study, or schedule a call or meeting. You should also keep in touch with them regularly, by providing value, asking for feedback, or celebrating their achievements.

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Raymond Whittington

Tech I working in the certified production inspector team
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Networking is all about building relationships. Being genuine is key. Communication is a must staying open to having a casual conversation being genuinely concerned about the people you network with.

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5 Seek feedback and improve

Networking is a skill that can be improved with practice and feedback. You should always seek feedback from your contacts, colleagues, mentors, or coaches on how you can network better. Ask them what you did well, what you could improve, and what tips or resources they can recommend. You should also reflect on your own performance, by reviewing your goals, results, and interactions. Identify your strengths and weaknesses, and work on improving your communication, listening, and relationship-building skills.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Harneen Kaur

Expertise in Digital Marketing Campaigns and Client management
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Connect with people with your story because everyone in the event is trying make connections but how can you differ is with your story. Make sure to make a compelling one.

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Agunloye Oke

Medical Laboratory Scientist | Professional Business Writer
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Explore effective communication techniques, the importance of active listening, and strategies for relationship-building. Address the value of follow-ups, stay organized with CRM tools, and adapt your approach based on individual client preferences could also enhance your networking skills in sales.

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What are the best ways to develop your networking skills in sales?

1

2

3

4

5

6

1 Set clear goals

2 Research and prepare

3 Be genuine and curious

4 Follow up and stay in touch

5 Seek feedback and improve

6 Here’s what else to consider

Interpersonal Skills

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What are the best ways to develop your networking skills in sales?

1

2

3

4

5

6

1 Set clear goals

2 Research and prepare

3 Be genuine and curious

4 Follow up and stay in touch

5 Seek feedback and improve

6 Here’s what else to consider

Interpersonal Skills

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感谢您的反馈

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