What are the best ways to curate content and establish yourself as a thought leader in your industry?

Before you start picking out content, let's figure out what you're aiming for and who you're trying to reach. What are your goals for social selling? How do you want others to see you as a leader in your field? Who are the people you really want to connect with – your ideal customers? What problems do they have, what challenges do they face, and what are they interested in? Your job is to help them out and support them in reaching their goals. Once you've got a clear picture of what you're after and who you're talking to, you can tailor your content to fit their needs and what you stand for.

Defining your goals and audience is crucial for curating content and establishing yourself as a thought leader in your industry for several reasons: Focus: By clearly defining your goals, you can focus on creating content that aligns with your objectives and supports your overarching vision. This ensures that your content is purposeful and serves a specific strategic purpose in building your thought leadership. Relevance: Understanding your audience helps you tailor your content to meet their needs, interests, and challenges. By creating content that resonates with your target audience, you can establish credibility and authority within your industry.

Curate with Purpose, Connect with Precision: - Set Clear Objectives: Define what success looks like—lead generation, brand building, expertise establishment. - Know Your Audience: Deep dive into demographics, interests, and behaviors. - Solve Their Problems: Focus on curating content that addresses their challenges and pain points. - Stay Trendy: Keep content relevant by aligning with current trends and interests. - Personalize: Use insights to tailor content, making every piece resonate. - Highlight Your Value: Ensure every curated piece reflects your unique proposition. - Ask for Feedback: Engage and refine based on audience interactions.

The biggest thing we can help people do is understand what their pain/challenge represents and why the potential solution is close at hand. So many times, people rush in with how to fix this, that and the other without setting the proper context for WHY it might be a solution in the first place. As a result, there are a whole slew of how-to guides out there but not everybody needs to follow those guides. You need to first consider a very specific audience that is not anywhere near "Anybody who needs (insert product/service here)." That won't cut it. Be a study of your very best customer(s). Why did they come to you? What were they going through? What continues to be a challenge for them to lean on you for? Start from this perspective.

Para establecerte como líder de opinión en tu industria, selecciona contenido relevante, original y valioso para tu audiencia, comparte perspectivas únicas, utiliza diversos formatos de contenido, interactúa con tu audiencia en redes sociales y mide el rendimiento para ajustar tu estrategia.

To find quality sources and content to curate for establishing yourself as a thought leader in your industry, consider the following strategies: Industry publications and websites: Keep up-to-date with reputable industry publications, blogs, and websites to discover the latest trends, research, and insights in your field. Curate content from these sources to showcase your expertise and share valuable information with your audience. Thought leaders and influencers: Follow and engage with established thought leaders, experts, and influencers in your industry. Share their content, insights, and opinions, and add your perspective to position yourself as a contributor to industry conversations.

I think the best content at times doesn't come from a publication a million miles away but from a real expert within your circle. Sure, you can source things from the New York Times but how about an interview for 20-30 minutes with a person who has had decades of experiences that you - and even your audience - can interact with? I don't suggest using unknowns but rather those you've built real relationships with. They have as much credibility as anyone who just happens to get a little more exposure but they are no less knowledgeable and, hopefully, no less engaging.

"Source Wisely, Share Smartly" - Diverse Discovery: Utilize RSS feeds, social media, newsletters, and more for a wide range of content. - Follow the Leaders: Keep tabs on industry influencers and trending hashtags for the latest insights. - Prioritize Quality: Select content that is credible, current, and offers real value to your audience. - Be Discerning: Steer clear of spammy, biased, or overly promotional material to maintain trust. - Avoid Direct Competition: Choose content that complements, not competes with, your offerings. By focusing on these principles, you ensure that your curated content elevates your brand and enriches your audience's experience.

Selecting credible, insightful content is crucial in establishing trust and authority. Utilize a mix of tools and platforms to source content that resonates with your audience and reflects the latest industry insights. By curating content that is not only relevant but also of high quality, you demonstrate your dedication to providing valuable resources, enhancing your stature as a knowledgeable thought leader.

Die Qualit?t der Quellen und Inhalte, die Sie teilen, spiegelt direkt auf Ihre Marke und Glaubwürdigkeit zurück. Nutzen Sie zuverl?ssige Tools und Methoden, um Inhalte zu entdecken, die nicht nur aktuell und informativ sind, sondern auch Ihren Zielen und den Bedürfnissen Ihrer Zielgruppe entsprechen. Seien Sie kritisch bei der Auswahl der Inhalte, um sicherzustellen, dass sie Ihren Standards für Qualit?t und Relevanz entsprechen.

Social selling is in the name..Be Social. People buy people, therfore when communicating online we have to engage our potential markets with content that resonates with them. Storytelling and being a thought leader will create conversations and engagement. People need to take a step back from selling and engagement in a process of building digital relationships that eventually will become physical. Take the time to plan and strategise where and who you want to deal with and what platforms these people frequent. Share the love and stop selling.

Yes this! Add value, share stories and your customers will reward you. Always make sure you give before you sell. It doesn’t work the other way around.

The content I share is Reposted but not one time have I ever Reposted without putting my own contribution on top. Two things that benefit in doing that: 1) You bring new life to that person's article and keeps the conversation going in a new setting, thereby extending its reach and 2) You bring your own perspective, which is often in agreement but helpful to bring out the takeaways that resonated most. That helps your own thought leadership, yes, but don't make it self-serving. Your voice is there to start a conversation so I try to honor the original poster by sprinkling my own point of view atop it, which tends to get people talking.

Thought leadership articles: Write your own thought leadership articles, blog posts, or whitepapers on topics relevant to your industry. Share your insights, experiences, and expertise to showcase your unique perspective and value to your audience. Case studies and success stories: Share case studies, success stories, and examples from your own work or projects to demonstrate your practical knowledge and skills in your industry. Highlight your achievements, problem-solving strategies, and results to showcase your expertise. Personal anecdotes and experiences: Incorporate personal anecdotes, stories, and experiences into your content to humanize your brand and connect with your audience on a personal level.

if you address everyone, you'll reach no one. This goes with personal brand and social selling. "personal" means you must be true to yourself and share your unique perspective on things, and not be afraid to have an opinion even though it might push some leads away. Build trust, create a sense of "community" around your personal brand, not just an audience. It means creating a set of shared values and interests. It's your "unique selling proposition" that will make you stand out from the crown. The people that will follow will be much more engaged with your content and likely to buy from you later on.

I love this concept of repurposing content - a blog can become a video clip, podcast and so much more. In doing so, we're giving weight to the blog post in ways we've really never done before, making it the catalyst for conversations to foster in other channels. But at a minimum, it's important to remember that one post is one post at one time that's hopefully seen by the right people. Our feeds are ever-flowing. So when we can adapt the original content to bring out some of the most important pieces across the web, we're making one blog post come to life so much more. And suddenly, maybe you don't have to pump out a zillion blogs per month like you're a machine - or depend on AI to do it - please don't do that. It misses the point of this.

Social media sharing: Share curated and original content strategically on social media platforms such as LinkedIn, Twitter, and Facebook. Use engaging captions, visuals, and hashtags to maximize reach and engagement. Repurpose content in different formats for various platforms to cater to diverse audience preferences. Email newsletters: Create a regular email newsletter to share curated content, thought leadership articles, updates, and insights with your audience. Personalize the content based on subscriber interests and feedback to deliver value and maintain engagement. Guest blogging and cross-promotion: Collaborate with industry publications, blogs, or websites to contribute guest posts or articles that showcase your expertise.

Distributing and repurposing content across various channels maximizes your reach and reinforces your message. Adapting your approach to suit different platforms ensures that your content resonates effectively with diverse segments of your audience. Strategic repurposing not only extends the lifespan of your content but also reinforces your key messages, bolstering your presence as a thought leader.

Eine effektive Verbreitung Ihrer kuratierten Inhalte erfordert eine durchdachte Strategie. Berücksichtigen Sie die Besonderheiten jedes Kanals und jede Plattform, um die Pr?sentation und das Timing Ihrer Inhalte zu optimieren. Das Wiederverwenden von Inhalten in verschiedenen Formaten kann Ihre Reichweite maximieren und sicherstellen, dass Ihre Botschaften ein breiteres Publikum erreichen.

To curate content and establish yourself as a thought leader in your industry, consider implementing the following best practices: Define your niche: Identify a specific area or topic within your industry where you can provide unique insights and expertise. Focus on a niche that aligns with your interests, knowledge, and strengths to differentiate yourself and establish your thought leadership. Curate quality content: Research and curate high-quality, relevant content from reputable sources, thought leaders, and industry publications. Share curated content that adds value, sparks discussions, and addresses key challenges or trends within your industry.

Active engagement transforms content curation from a one-way broadcast into a dynamic conversation. By interacting with your audience, you demonstrate that you value their input and perspectives, fostering a community around your thought leadership. This level of engagement enriches the content experience, making it more meaningful for your audience and solidifying your position as an engaged, attentive industry leader.