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What are the best ways to communicate marine pollution risks to stakeholders?

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Marine pollution is a serious threat to the health and sustainability of the oceans, marine ecosystems, and human livelihoods. As a marine engineer, you may have to deal with various sources and types of marine pollution, such as oil spills, sewage, plastics, chemicals, and invasive species. How can you communicate the risks and impacts of marine pollution to your stakeholders, such as clients, regulators, communities, and the public? Here are some best practices to follow.

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Suparna Vashisht

Ocean and Conservation Advocate; Founder Women Back to Work; Mental Wellbeing speaker
Khory Hancock

*Environmental Scientist * Regenerative Agriculture Expert * Speaker *
Debashree Dutta

Sustainability || (E)nvironment, (S)ocial, (G)overnance|| Advisor || Agile Leader??|| Strategist || Passionate about…

1 Know your audience

Before you design your communication strategy, you need to understand who your stakeholders are, what their interests and concerns are, and how they prefer to receive information. For example, you may need to use different formats, languages, and channels for different groups, such as technical reports, infographics, videos, or social media. You also need to tailor your messages to address their specific questions, expectations, and values. For example, you may need to emphasize the economic, environmental, or social benefits or costs of your actions or recommendations.

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Khory Hancock

*Environmental Scientist * Regenerative Agriculture Expert * Speaker *
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Through video on social media! Keep it fast, visual and short with captions. Use tik tok, instagram and Facebook to share as well as LinkedIn.

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2 Use clear and accurate language

When communicating marine pollution risks, you need to use language that is clear, accurate, and consistent. Avoid jargon, acronyms, and technical terms that may confuse or alienate your audience. Instead, use simple and familiar words that convey your meaning and purpose. Explain any concepts or terms that may be unfamiliar or ambiguous to your audience. For example, you may need to define what you mean by risk, probability, uncertainty, or impact. You also need to be honest and transparent about the sources, methods, and limitations of your data and analysis.

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Suparna Vashisht

Ocean and Conservation Advocate; Founder Women Back to Work; Mental Wellbeing speaker
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In my experience, using photos and videos are highly effective to communicate the risk and impact of oil spills, sewage, plastics, chemicals, and invasive species. Additionally, people relate to people, so it has proven to be very powerful to share stories of people who have experienced or been directly impacted by marine pollution. The stories can be written, audio, or video. Infographics are a great way to help visualize how marine pollution has primary, secondary, and tertiary impacts.

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3 Provide context and relevance

When communicating marine pollution risks, you need to provide context and relevance for your audience. Explain why the issue matters, how it affects them, and what they can do about it. Use examples, stories, or analogies that relate to their experiences, values, or emotions. For example, you may need to compare the size of an oil spill to a familiar area, show the effects of pollution on marine wildlife or human health, or share the stories of people who have been affected by or involved in solving the problem. You also need to provide actionable and realistic recommendations or options that your audience can consider or follow.

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4 Use visuals and interactive tools

When communicating marine pollution risks, you need to use visuals and interactive tools that can enhance your messages and engage your audience. Use graphs, charts, maps, images, or videos that can illustrate the data, trends, or scenarios of marine pollution. Use colors, shapes, symbols, or labels that can highlight the key points or comparisons. Use interactive tools, such as simulations, games, quizzes, or surveys, that can invite your audience to participate, explore, or learn more about the issue. Make sure your visuals and interactive tools are clear, accurate, and relevant to your audience and purpose.

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5 Seek feedback and dialogue

When communicating marine pollution risks, you need to seek feedback and dialogue from your stakeholders. Invite them to ask questions, share their opinions, or provide suggestions. Listen to their perspectives, concerns, or objections. Acknowledge and address any gaps, uncertainties, or disagreements. Provide opportunities for follow-up, clarification, or collaboration. For example, you may need to create a feedback form, a contact email, a social media page, or a forum where your stakeholders can communicate with you or each other. You also need to monitor and evaluate the effectiveness and outcomes of your communication strategy and make adjustments as needed.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Debashree Dutta

Sustainability || (E)nvironment, (S)ocial, (G)overnance|| Advisor || Agile Leader??|| Strategist || Passionate about driving the balance and to create a sustainable future for everyone
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Data and Science-Based Communication: Present data and scientific findings that support the assessment of marine pollution risks. Highlight trends and potential consequences of inaction . Use photographs and videos to visually document pollution events and their effects on marine environments. Engage Experts: Collaborate with marine scientists and experts to provide authoritative information on the causes and consequences of marine pollution. Their expertise lends credibility to your communication efforts. Multi-Stakeholder Forums: Organize forums or meetings that bring together various stakeholders to discuss marine pollution risks, share knowledge, and explore collaborative solutions.

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What are the best ways to communicate marine pollution risks to stakeholders?

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1 Know your audience

2 Use clear and accurate language

3 Provide context and relevance

4 Use visuals and interactive tools

5 Seek feedback and dialogue

6 Here’s what else to consider

Marine Engineering

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What are the best ways to communicate marine pollution risks to stakeholders?

1

2

3

4

5

6

1 Know your audience

2 Use clear and accurate language

3 Provide context and relevance

4 Use visuals and interactive tools

5 Seek feedback and dialogue

6 Here’s what else to consider

Marine Engineering

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