登录查看更多内容

点击“继续加入或登录”，即表示您同意遵守领英的《用户协议》、《隐私政策》及《Cookie 政策》。

What are the best ways to address conflicts between athletes and the media?

由人工智能和领英社区提供技术支持

Conflicts between athletes and the media are inevitable in the world of sports. Whether it is a controversial interview, a negative comment, or a misinterpreted gesture, athletes and journalists can clash over various issues and affect their reputation, performance, and relationship. As a sports manager, you need to know how to handle these situations and prevent them from escalating or recurring. Here are some of the best ways to address conflicts between athletes and the media.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

1 Understand the perspectives

The first step to resolving any conflict is to understand the perspectives of both parties involved. Athletes and journalists have different goals, motivations, and expectations when it comes to sports coverage. Athletes want to showcase their skills, achievements, and personality, while journalists want to provide accurate, timely, and engaging information to their audience. Sometimes, these objectives can conflict or create misunderstandings. As a sports manager, you need to empathize with both sides and acknowledge their feelings and concerns.

添加您的观点

Keith R. Pillow, APR, MBA

Senior Marketing Executive | Fractional CMO/VP of Marketing | Marketing Consultant | University Professor | Author, Speaker and Philanthropist | Follow On Social Media: @keithrpillow
举报内容
As a former sports #PR practitioner who managed and mitigated such athlete/journalist conflicts on a regular basis, it all starts with comprehensive media training for athletes, many of whom are completely inept when it comes to conducting interviews and providing reporters with straightforward answers. Furthermore, such training enables athletes to deliver concise, substantive answers, in soundbite form and in an articulate fashion, instead of the stereotypical ramblings filled with slang and verbal fillers, including the dreaded "ums," "likes," and "you knows." Don't believe me? The next time you watch a pro/college athlete be interviewed on camera, just count the number of times he/she uses these distracting verbal fillers.

已翻译

赞

2 Communicate clearly and respectfully

The second step to resolving any conflict is to communicate clearly and respectfully with both parties. Communication is the key to building trust, rapport, and cooperation between athletes and the media. As a sports manager, you need to facilitate open and honest dialogue between the conflicting parties and help them express their views, needs, and interests. You also need to avoid blaming, criticizing, or attacking either party and instead focus on finding common ground and solutions.

添加您的观点

Helgi THORSTEINSSON

CEO Krossnes Invest & MM Ltd - Consultant / Master of Arts Leading Innovation and Change
举报内容
In short, in today's world everything is about managing the image. Professional athletes, semi-professionals even amateurs cannot avoid the scrutiny of the media, social media, tv etc. It is a fact of life and today it is a requirement that all international athletes' competing internationally or in a professional league or amateur league must interact with the media. We can simply state that today there is no tolerance for lack of communication. It is therefore of essence to teach professional athletes who to work with the media and also to avoid tensions and finding the common ground. Everyone has needs, athletes, fans, sponsors and media. 4 pivotal issues in the equation: Education, respect, communication, collaboration.

已翻译

赞

3 Negotiate and compromise

The third step to resolving any conflict is to negotiate and compromise with both parties. Negotiation is the process of reaching an agreement that satisfies both parties' interests and needs. Compromise is the willingness to make concessions or adjustments to achieve a mutually acceptable outcome. As a sports manager, you need to help both parties identify their priorities, options, and alternatives and work together to find a win-win solution. You also need to ensure that both parties are committed to honoring the agreement and following through on their obligations.

添加您的观点

4 Educate and train

The fourth step to resolving any conflict is to educate and train both parties. Education and training are the ways to prevent or reduce future conflicts by enhancing the knowledge, skills, and attitudes of both parties. As a sports manager, you need to provide both parties with relevant information, resources, and guidance on how to interact with each other in a professional and ethical manner. You also need to offer both parties opportunities to learn from each other, improve their communication and collaboration skills, and develop a positive and respectful relationship.

添加您的观点

Thomaz Rodrigues Gomes Vilas Boas

Yunus Sports Hub | LiveMode | Business & Airtable Consultant
举报内容
Since the beginning of their professional lives, early media training for athletes is crucial. Understanding the nuances of questions, recognizing the media's role, and appreciating the power of communication with the fans are vital components of an athlete's journey. Personal branding shapes public perception; one speech can redefine a career. Take Endrick, the promising Brazilian footballer recently acquired by Real Madrid from Palmeiras as an example. At just 17, he's already called up for the national team. His recent stellar performance has attracted intense media attention, creating both pressure and excitement. As he matures, both professionally and on a personal level, being prepared for these challenges becomes indispensable.

已翻译

赞

5 Mediate and arbitrate

The fifth step to resolving any conflict is to mediate and arbitrate with both parties. Mediation and arbitration are the methods of involving a third party to help resolve a dispute. Mediation is a voluntary and informal process where a neutral mediator facilitates the discussion and helps the parties reach a mutually agreeable solution. Arbitration is a binding and formal process where an impartial arbitrator hears the arguments and evidence and makes a final decision. As a sports manager, you need to decide which method is more appropriate and effective for the situation and seek the consent and cooperation of both parties.

添加您的观点

6 Monitor and evaluate

The sixth step to resolving any conflict is to monitor and evaluate the results and outcomes. Monitoring and evaluating are the ways to measure the progress and impact of the conflict resolution process and ensure that both parties are satisfied and compliant with the agreement. As a sports manager, you need to follow up with both parties regularly and provide feedback, support, and recognition. You also need to review the agreement and make adjustments if necessary and address any issues or concerns that may arise.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Debbie Larry-Izamoje,fnimn

Chief Operating Officer | Brila Media | Media Executive | Top 25 Women in Nigerian Sports Business | Women in Sports Advocate
举报内容
In the realm of sports, successful communication is crucial. Clear guidelines, open dialogue, and promoting mutual respect are essential for addressing conflicts between athletes and the media. Enhancing athletes' communication skills and their understanding of the media through training is valuable. Moreover, designating a spokesperson or communication team to handle sensitive situations contributes to smoother issue management.

已翻译

赞

Sports Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best ways to address conflicts between athletes and the media?

1

2

3

4

5

6

7

1 Understand the perspectives

2 Communicate clearly and respectfully

3 Negotiate and compromise

4 Educate and train

5 Mediate and arbitrate

6 Monitor and evaluate

7 Here’s what else to consider

Sports Management

给文章评分

感谢您的反馈

更多Sports Management相关文章

更多相关阅读内容

What are the best ways to address conflicts between athletes and the media?

1

2

3

4

5

6

7

1 Understand the perspectives

2 Communicate clearly and respectfully

3 Negotiate and compromise

4 Educate and train

5 Mediate and arbitrate

6 Monitor and evaluate

7 Here’s what else to consider

Sports Management

给文章评分

感谢您的反馈

查看其他技能