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What is the best way to select keywords for a new website?

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If you want to create a new website that attracts and engages your target audience, you need to choose the right keywords for your content. Keywords are the words and phrases that people use to search for information, products, or services online. They are also the words and phrases that search engines use to match your website with relevant queries. In this article, you will learn what is the best way to select keywords for a new website, and how to use them effectively.

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1 Understand your niche

Before you start researching keywords, you need to have a clear idea of what your website is about, who your ideal customers are, and what problems or goals they have. This will help you to identify the topics and themes that are relevant and valuable for your niche. You can use tools like Google Trends, Quora, or Reddit to discover what people are searching for, asking, or discussing in your industry. You can also analyze your competitors' websites and see what keywords they are using and how they are ranking for them.

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Mudassar Aziz

SEO & Digital Marketing Expert
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Unless people are actually searching for a keyword, there’s no point in targeting it. That’s because ranking high for a keyword nobody is searching for won’t send any traffic your way. It simply has no traffic potential. To find what people are searching for, you need a keyword research tool. Google has a free one called Keyword Planner. The way it works is pretty simple: You enter a topic, and it kicks back relevant keyword ideas and search volumes.

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2 Brainstorm keyword ideas

Once you have a list of topics and themes that are important for your niche, you can start brainstorming keyword ideas for each one. You can use tools like Google Keyword Planner, Ubersuggest, or Moz Keyword Explorer to generate suggestions based on your seed keywords, or the words that describe your main topic. You can also use tools like AnswerThePublic, Google Suggest, or BuzzSumo to find long-tail keywords, or phrases that are more specific and less competitive. You should aim to have a mix of short and long-tail keywords that cover different aspects and intents of your topic.

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Allison Fisher

Driving Profitable Results for Sales with Social Selling and Strategic LinkedIn Outreach | Content Management and Engagement Tactics for Leadership Teams | Head Of B2B Strategy & Lead Generation
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Using keyword tools is very helpful when planning out content for a website, blog, etc. Instead of looking at the most competitive, short keywords, look more at longer-form keywords where you have a chance for ranking higher. Sprinkle long-form keywords in with short-form ones to increase your chances while continuing to remain authentic and true to your voice.

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3 Evaluate keyword difficulty and opportunity

After you have a list of keyword ideas, you need to evaluate how difficult and how profitable they are. You can use tools like Ahrefs, SEMrush, or KWFinder to check the keyword difficulty, or how hard it is to rank for a given keyword based on the competition and authority of the existing results. You can also use tools like SERP Analyzer, MozBar, or SEOquake to check the keyword opportunity, or how likely it is that your website can rank well and attract clicks for a given keyword based on the search intent, relevance, and features of the results page.

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4 Select the best keywords for your website

Finally, you need to select the best keywords for your website based on your goals, budget, and resources. You should prioritize the keywords that have high relevance, high search volume, low difficulty, and high opportunity. You should also consider the user intent, or the purpose or goal behind the search query, and match it with the type and format of your content. For example, if the user intent is informational, you can create a blog post or a guide that answers their question. If the user intent is transactional, you can create a landing page or a product page that persuades them to buy or sign up.

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Allison Fisher

Driving Profitable Results for Sales with Social Selling and Strategic LinkedIn Outreach | Content Management and Engagement Tactics for Leadership Teams | Head Of B2B Strategy & Lead Generation
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Prioritize keywords that are most relevant to your site and most attainable. Of course, you can use the more popular keywords but also look at keywords more targeted to your niche. This is where long-form comes into play. Instead of just hitting one main keyword like "LinkedIn" try a longer-form one like "LinkedIn and Sales Navigator Coach."

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5 Use keywords strategically in your content

Once you have selected the best keywords for your website, you need to use them strategically in your content to optimize your website for search engines and users. You should include your main keyword in your title tag, meta description, URL, and headline. You should also use your secondary and related keywords in your subheadings, body text, images, and links. You should avoid keyword stuffing, or using your keywords too frequently or unnaturally, as this can harm your ranking and user experience. Instead, you should use synonyms, variations, and natural language to create engaging and relevant content.

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6 Monitor and refine your keyword strategy

The last step in selecting keywords for a new website is to monitor and refine your keyword strategy over time. You should track your ranking, traffic, and conversions for each keyword and see how they perform and contribute to your website's goals. You should also analyze your competitors' keyword strategy and see how you can improve or differentiate your website. You should also keep an eye on the latest trends, changes, and opportunities in your niche and update your keyword research accordingly. By doing this, you can ensure that your website stays relevant, valuable, and visible for your target audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What is the best way to select keywords for a new website?

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3

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5

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7

1 Understand your niche

2 Brainstorm keyword ideas

3 Evaluate keyword difficulty and opportunity

4 Select the best keywords for your website

5 Use keywords strategically in your content

6 Monitor and refine your keyword strategy

7 Here’s what else to consider

Copywriting

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What is the best way to select keywords for a new website?

1

2

3

4

5

6

7

1 Understand your niche

2 Brainstorm keyword ideas

3 Evaluate keyword difficulty and opportunity

4 Select the best keywords for your website

5 Use keywords strategically in your content

6 Monitor and refine your keyword strategy

7 Here’s what else to consider

Copywriting

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