What is the best way to evaluate your content creation process?

Use the old journalism WWWWH approach - and always keep eyes on the prize: - WHO are you trying to reach? - WHAT do you want them to feel/think/learn/hear/know when they experience/read/see/hear your content & have you framed/crafted the content to evoke that? - WHEN will your content be best received? - WHERE should you meet your audience? Which platforms? Which subareas? - WHY do you want to get this to them? What's the end-goal? - HOW will you measure success? Traffic? Shares? Engagement? Touches? Remotely heightened awareness (hey, we all love a low bar on occasion!)?

Set SMART Goals: Kick off your content evaluation by defining clear goals. What's your content's mission? Who's it for? Desired response? Define Success Metrics: How will you measure success? Target Audience Focus: Who are you creating content for? Tailor your goals to resonate with them. Get in their head. Example Goals: Aim to boost website traffic by 25% next quarter or generate 100 leads from an ebook in 2 weeks. Measure and Adjust: Regularly track your progress against these goals. Adapt your content strategy for better results.

Oftentimes leaders can get fixated on number of assets produced which can lead to content teams only focusing on volume, i.e. creating x number of blogs, customer stories, white papers and videos in a month. That detracts from audience engagement goals. While it's important to publish with regular frequency and to be consistent, hitting a volume number never equates to a successful content program.

Content can have different objectives, depending on the business model and the role of content within the marketing mix. Start by understanding the bigger picture, and your company objectives then define the role of content in achieving these objectives, set up the content objectives accordingly. Content goals can include but not limited to: 1. Support brand position as a thought leader in a specific industry. 2. Gain organic traffic and support SEO efforts. 3. Gain visibility and support brand awareness. 4. Convert users into buyers/ subscribers. After you define the most important goal of content, you need to define success metrics, setup benchmarks, and timelines to achieve them.

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To get a good overview of the content on different channels, I think a report in Looker Studio has proven its worth. Data from different channels can be visualised there, making it easier to analyse. ??

Consider incorporating a qualitative perspective into your metric analysis. While quantitative metrics like page views and conversion rates are valuable, qualitative insights provide a deeper understanding of user experience. Leverage user feedback, comments, and sentiment analysis to gain insights into the qualitative aspects of your content's impact. This dual approach allows you to not only understand the "what" behind the metrics but also the "why," enabling you to make more informed decisions and refine your content strategy based on a holistic view of both quantitative and qualitative data.

Primero tenemos que tener claro cual es nuestro objetivo y qué vamos a medir. No tiene sentido querer aumentar las ventas y mirar las views o ganar interacciones y mirar el número de seguidores. Una vez definidos los objetivos y los KPIs mirar las diferentes herramientas para medir y evaluar qué funciona y podemos mantener y qué no funciona y tenemos que pivotar.

Content performance report is authentic, when it is tracked along the right metrics. ???? If you want visibility, track reach. ???? If you want to strengthen positioning as a thought leader, track the quality if conversation ???? If you want leads, track the website taps or conversion points. Not every metric needs to be tracked.

As métricas s?o como bússolas que vao guiando nossos caminhos e indicando se estamos no caminho certo . Métricas bem definidas garantem revis?es de estratégia ao longo da jornada e corre??es necessárias. Gaste um tempo definindo suas métricas , discuta com as pessoas, e use-as como norte .

A simple yet difficult to achieve situation. Why? - Ppl close to you will try to please you - Most comments are either too positive or too negative - After creating a ton of content, it is tough to see through your own mistakes - Team-mates at times have a tunnelled vision which also hinders the genuine feedback process

Read in Farhan Akhtar's Zindagi Na Milegi Dobara style: Subscribe to your own content. If you hesitate to engage, ?? there's a problem. Ask a friend or family member to follow. If they feel obligated to follow and engage, ?? there's a problem. Monitor comments and shares. If there's a clear lack of organic engagement, ?? there's a problem. Check organic growth (followers, website visits, sales) after a year. If it's stagnant, ?? there's a problem. Rather than seeking direct feedback, if you consistently observe how people interact with your content, you are on the right track to evaluate your content creation efforts. #TohZindaHoTum ??

Es muy importante dar seguimiento en tiempo real de los comentarios y comportamiento de clientes frente a tu contenido. Si no está funcionando hay que corregir. Adaptar contenidos, buscar otros canales pero no esperar al final para tomar decisiones. Las nuevas herramientas te permiten tomar decisiones y cambiar la estrategia casi de inmediato.

3 Mistakes to avoid when gathering feedback about your content! Avoid: 1. Taking feedback from someone who doesn’t need what you’re sharing. Of course, your content as a Preschool Teacher will be too basic for someone who’s only interested in engineering formulas! 2. Prioritizing feedback from people you shouldn’t take advice from: eg, those who have shown no interest, belief or engagement with your work, those who have no track record of creating anything. Why? They have no context for giving practical feedback. 3. Taking feedback from passionate critics. They are usually full of generalizations eg. “Nobody will like your work!” That’s not helpful or even correct. Not everyone in your audience is qualified to give you feedback.

The simple rule to level up 10x your content creation: - Share the post to the senior content creator and get a genuine "constructive feedback". - Reason to your audience on the comments of your post. Always try to level up one step ahead.??

Assess What Works: Pinpoint the strategies yielding results. It might be the research phase, a specific writing approach, or the timing of your posts. Identify where you're acing it! Spot the Pain Points: What's not clicking? Maybe it's the editing phase or inconsistency in content quality. Recognize the roadblocks hindering your content's impact. Fuel Improvement: Tweak, refine, and innovate. Utilize tools like flowcharts, templates, or content calendars to streamline. Even a small tweak can boost efficiency by up to 20%!

Repurposing content is an effective way to create fresh, engaging content that can attract a wider audience. This technique involves transforming existing content, such as blog posts or podcasts, into different formats, such as videos, infographics, or social media posts. By doing so, you can present your ideas in a new and exciting way while also reaching new audiences who may prefer different types of content. This approach can also save time and resources, as you can use your existing content as a foundation for new material. Repurposing content can reinforce key messages and ideas by presenting them in different contexts and formats.

Reviewing the process can ensure that you deliver the most relevant content. Irrespective of the content form, you can set up steps that outlines content development process. Review the status regularly, stick to the timelines, and make a note of what’s working and what’s not. And if the process seems to be stuck at a point, like you couldn’t meet the timeline or your objectives are no longer relevant- it’s time to start over.

A great way to do this is to listen to the data. If your content isn’t getting enough clicks, it’s because probably you went wrong with the hook. If it doesn’t have enough reads or watchtime, maybe your content needs work. If you didn’t generate enough leads or follows, your CTA went wrong. The numbers you see are all products of what was right or wrong about your content. Trust the data!

Como otimizar tempo e obter mais resultado? Essa é a pergunta chave p/ se fazer. é importante ter um processo bem definido, listado cada etapa necessária dentro da cria??o do conteúdo. Você tendo a clareza do processo, vai enxergar com facilidade gargalos, o que/onde demanda mais tempo. Também ajuda a analisar quest?o de Esfor?o/Resultado

A/B testing is my favourite way of evaluating how good / bad my copy is. But to do it effectively, we have to make sure - we keep 9/10 of elements identical and only change 1 aspect. For instance, if you're A/B testing a sales email. Keep everything the same - the time of delivery, the email list, the body text, the images, and only change the subject line. Do this multiple times for an extended period - to gauge which subject line performed better.

Consider embracing a collaborative approach to testing and experimenting. Instead of relying solely on controlled experiments, involve your audience in the process. Conduct surveys, polls, or gather direct feedback to understand their preferences and expectations. This collaborative testing can provide valuable insights and foster a sense of community engagement. By actively involving your audience in the content creation process, you not only test variations but also build a more inclusive and responsive content strategy that resonates with the diverse preferences of your audience.

There's no one-size fits all in the digital marketing space. What works at a time may not work another time. You have to keep testing to see what works best and how you can optimise it

I treat marketing like a big science lab experiment- and teach my clients how to do this too! No one really knows of their content is going to work or their messaging is going to land, until we roll it out. So roll it out with joy and curiosity- and you might just blow some stuff up - in a really good way.

Don’t be afraid to bring content to market and let real customers decide just how good it is. Don’t let perfect be the enemy of great! We are inherently biased in our views given we are involved in its creation, our assumptions and assertions about how the audience can often be blinded by this. As long as the content is on brand, and has gotten to a highly acceptable level, there is no reason not to let the audience guide its progression.

Embrace the PDCA cycle in your content creation for constant growth. Plan your content with clear goals, then execute and create. Check the performance against your objectives using analytics. Learn what resonates and act by tweaking and refining. Make this a daily habit to adapt and improve your marketing game. It’s a cycle of growth!

Rule number one: consider what your targeted audience wants to hear. Rule number two: social content is a conversation. Talk WITH your audience, not at them.

Use the data and feedback you've gathered to inform your future content strategy. Be prepared to adapt and refine your approach as you learn what works and what doesn't.

Learning and improvement form the foundation of what we refer to as "trial and error," a process undertaken at all levels of life. In this context, it's crucial to define the objectives of each content and understand how we will measure them. Once the measurement is complete, the next step is to identify the underlying causes.

Try and study your audience to review your own content? As an audience , do you think it's good enough to sell? Will you buy your own thoughts?

The best way to promote your own content is to have a “value first” approach. If you start your pitch by telling the viewer what they get out of your reel, you win. Instead of saying “check out my new post!”, you could say “this post will save you $100!” Anything that adds value to the content consumer’s life, will get the their attention. Putting that value at the forefront of your pitch will most certainly aid your effort towards promoting your own content!

Effectively Promoting The Content Created One of the coolest ways to evaluate your content creation process is to promote it effectively i.e. present it to the audience and see how it flourishes. It's more about how the content created is received by the audience and that depends on your promotional techniques too. The way you present it. Promotion and Presentation let's you know the ins and outs of the content created. It's an important part of the content evalution process.

Not many people will include this, but having the right mindset will be the driving force of your success. Give yourself these affirmations before you start the day: I will accomplish great things today. I am a talented creator. I believe in myself. I will overcome challenges today. I am a leader. I refuse to let frustrating situations dim my fire. I am the only one that controls my emotions. I will be successful in my career. I am amazing! Although we’re all faced with challenges and obstacles every day, believe in yourself most of all. You are great. You are making a difference and your work matters. Let’s get it ??????

Not all content needs to drive sales. Sometimes content can be about appreciating customers or staff or introducing your product to a new audience. Even less impactful content can help paint a picture about what your company is trying to do.

It’s always a good idea to build SEO expertise into your content plan and your team. You may have certain things your company wants to say but if it doesn’t match up with the information people are searching for, engagement will be low, regardless of format and other elements. Knowing the right keywords and key phrases to target before you start creating content will help ensure it’s found and adds meaningful value.