What are the best UX practices for mobile SEO audits?

由人工智能和领英社区提供技术支持

Mobile SEO audits are essential to ensure that your website is optimized for the growing number of users who access the internet on their smartphones. A mobile SEO audit involves checking how your site performs on mobile devices, how it adheres to Google's mobile-friendly guidelines, and how it provides a positive user experience (UX) for your visitors. UX is the overall impression and satisfaction that a user has when interacting with your website. It can affect your SEO ranking, as Google considers factors such as page speed, usability, readability, and engagement when evaluating your site. In this article, we will share some of the best UX practices for mobile SEO audits that can help you improve your site's performance and user satisfaction.

此文章中的业界达人

由社区从 9 条内容中精选。了解更多

Ian Ferguson

Head of SEO at Venture Stream | Growing Organic Visibility for 10+ Years
Swapnil Dixit ????

SEO Specialist | Solving Complex Ranking Challenges | 400+ Keywords Ranked | Technical SEO |SERP Ranking | SaaS &…
Naresh Kumar

Senior SEO Specialist | SAAS | @Astra Security

1 Check your mobile-friendliness

The first step in any mobile SEO audit is to check how mobile-friendly your site is. You can use Google's Mobile-Friendly Test tool to see how your site looks and works on a mobile device, and to identify any issues or errors that may affect your ranking or usability. You can also use Google Search Console's Mobile Usability report to see how many pages on your site have mobile usability problems, such as text too small, content wider than screen, or clickable elements too close together. You should aim to fix any issues that may prevent your site from being fully responsive and adaptable to different screen sizes and orientations.

添加您的观点

Ian Ferguson

Head of SEO at Venture Stream | Growing Organic Visibility for 10+ Years
举报内容
Google's Mobile Friendly Testing tool is being retired on the 1st of December 2023. Instead, marketers can make use of the Lighthouse tool, which you can run from any Chrome tab by using the shortcut CTRL+SHIFT+I. Navigate to the Lighthouse tab, ensure the mobile checkbox is selected and hit 'Analyse Page Load'. For analysing speed in bulk, using Google Search Console will list out all of your URLs with the mobile-friendly issues they face.

已翻译

赞
Swapnil Dixit ????

SEO Specialist | Solving Complex Ranking Challenges | 400+ Keywords Ranked | Technical SEO |SERP Ranking | SaaS & Ecommerce SEO | Core Web Vital Optimization | GreyHat SEO | SEO Reporting
举报内容
Following 10 practices are very important add in your checklist : ??Mobile friendly design. ?? Site page speed optimization's. ?? Mobile friendly URL's ?? Mobile sitemap. ?? Mobile optimized content. ??Metatags optimization's. ??Mobile readable content. ??Structure markup

已翻译

赞
Babajide Dosu-Ekunnrin

Certified Digital Marketer | SEO Specialist | Content Creator
举报内容
Conducting a mobile SEO audit with a focus on UX (User Experience) is crucial for ensuring your website performs well on mobile devices. Here are some best practices to consider when contributing to a topic on LinkedIn about UX practices for mobile SEO audits: Mobile-First Indexing: Google primarily uses the mobile version of your site for ranking and indexing. Ensure your website is responsive and mobile-friendly, with a design that adapts seamlessly to different screen sizes. Page Speed Optimization: Compress images and use optimized formats like WebP. Minimize code and use browser caching. Consider using a Content Delivery Network (CDN) to speed up content delivery.

已翻译

赞
Zach Doty

Director, Online Marketing at AT&T: Driving transformation in digital marketing & SEO | SEO & Digital Marketing Leader
举报内容
Don’t exclusively rely on mobile emulators for auditing UX. The “dog food” approach is underrated, especially when consider sites with richer functionalities that might not be captured in a simplistic view. Check your analytics- what devices are users accessing your site with? Let the data and trends thereof inform your direction.

已翻译

赞

2 Optimize your page speed

Page speed is another crucial factor for mobile SEO and UX, as users expect fast and smooth loading times when browsing on their phones. A slow page can frustrate your visitors, increase your bounce rate, and lower your ranking. You can use Google's PageSpeed Insights tool to measure your site's speed on both desktop and mobile devices, and to get suggestions on how to improve it. Some of the common ways to optimize your page speed are to compress your images, enable caching, minify your code, reduce redirects, and use a content delivery network (CDN).

添加您的观点

Naresh Kumar

Senior SEO Specialist | SAAS | @Astra Security
举报内容
Performing a mobile SEO audit for user experience (UX) involves assessing various elements to ensure that a website is not only optimized for search engines but also provides a positive and seamless experience for mobile users. Here are few things I would like to add. 1. Mobile-Friendly Navigation: Ensure that navigation elements are easily tappable & spaced appropriately for touch screens. 2. Optimized Images and Multimedia: Use responsive images & implement the "width" attribute to ensure proper scaling on various devices. 3. Mobile-Friendly Popups/CTA's: Avoid intrusive popups that can negatively impact the user experience on mobile devices. Design CTA's according to your screen sizes.

已翻译

赞
Lewis Koch

SEO Manager
举报内容
I'd start by auditing a number of different templates across the website including the Homepage, Category / Service, Product and Blog pages. I prefer using WebPageTest for any page speed analysis. They have some great features including an "Experiments and Opportunities" section that can show you the impact of page speed recommendations. Another great way of visualising how a page loads is by slowing the Network connection to "Slow 3G" and seeing how the content loads on the screen. For example if CLS (cumulative layout shift) is an issue, you can see what components are jumping around the page.

已翻译

赞

3 Improve your readability and design

Readability and design are important aspects of UX that can affect how your users perceive and consume your content. You should ensure that your site's text is clear, legible, and easy to scan on a small screen, by using appropriate fonts, sizes, colors, and spacing. You should also break up your content into short paragraphs, headings, subheadings, lists, and images, to make it more engaging and digestible. Moreover, you should use a simple and consistent design that matches your brand identity, and that avoids clutter, distractions, or pop-ups that may annoy or confuse your users.

添加您的观点

Teodora S.

Human-Centered SEO & Organic Growth Strategist @ Break The Web | Growth Mentor
举报内容
A couple more things to consider when it comes to readability and design are to make sure all clickable elements are touch-friendly and optimized for voice search. Both buttons and links need to be appropriately sized and spaced to make it easy for users to tap on them without accidentally clicking on near elements. With voice search becoming more common on mobile devices, optimizing content for voice search queries by covering common questions and providing concise and relevant answers on the page helps improve positioning on mobile device searches.

已翻译

赞

4 Enhance your navigation and functionality

Navigation and functionality are essential for mobile SEO and UX, as they determine how your users can access and interact with your site. You should provide a clear and intuitive navigation menu that allows your users to find what they are looking for quickly and easily, and that adapts to different screen sizes and orientations. You should also ensure that your site's functionality works well on mobile devices, such as forms, buttons, links, videos, or other features. You should test your site's functionality on different browsers and devices, and fix any bugs or errors that may affect your user's experience.

添加您的观点

5 Monitor your user behavior and feedback

The final step in any mobile SEO audit is to monitor how your users behave and respond to your site on mobile devices, and to use their feedback to improve your site's UX. You can use tools such as Google Analytics, Google Search Console, or heatmaps to track and analyze your site's mobile traffic, conversions, bounce rate, dwell time, and other metrics that indicate your user's satisfaction and engagement. You can also use tools such as surveys, polls, or reviews to collect your user's opinions and suggestions on how to improve your site's UX. You should use this data to identify any issues or gaps in your site's UX, and to implement changes or updates accordingly.

添加您的观点

Zach Doty

Director, Online Marketing at AT&T: Driving transformation in digital marketing & SEO | SEO & Digital Marketing Leader
举报内容
Make sure you benchmark your data and have agreed sources of truth before you audit and test the implementation of action items!

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Aaron Butler
举报内容
In my experience, websites with great UX rely heavily on JavaScript, which can have a negative effect on organic traffic if certain measures aren't taken. Google and other search engines can't see pages in the way humans can, and it's important for UX designers to consider search engines as another user. It's imperative to work with the developers to ensure all important content, buttons, and links are rendered in HTML on the first render (and before popups or interstitials). This will help search engines better understand your site's content and index the pages.

已翻译

赞

SEO Audits

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best UX practices for mobile SEO audits?

1

2

3

4

5

6

1 Check your mobile-friendliness

2 Optimize your page speed

3 Improve your readability and design

4 Enhance your navigation and functionality

5 Monitor your user behavior and feedback

6 Here’s what else to consider

SEO Audits

给文章评分

感谢您的反馈

更多SEO Audits相关文章

更多相关阅读内容