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What are the best tools and methods to research voice search keywords?

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Voice search is a growing trend that can impact your SEO strategy and content creation. To optimize your website for voice queries, you need to understand how people use voice search, what keywords they use, and how to incorporate them into your copy. In this article, we will show you the best tools and methods to research voice search keywords and how to use them effectively.

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Rakib Rafshanjani

SEO @US-Bangla Group (Foodi & Shoplover) | Performance Marketer | SEM, SMM & PPC

1 Why voice search matters

Voice search is a convenient and natural way of searching for information, especially on mobile devices and smart speakers. According to a report by Juniper Research, voice-based ad revenue could reach $19 billion by 2022, and voice commerce could generate $80 billion by 2023. Voice search also affects SEO, as voice queries tend to be longer, more conversational, and more specific than text queries. This means that you need to optimize your content for natural language, semantic context, and user intent.

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2 How to use Google tools for voice search keyword research

Google offers several tools that can help you find and analyze voice search keywords. One of them is Google Search Console, which allows you to see the queries that bring traffic to your website, including voice queries. You can filter the queries by device type, such as mobile or tablet, and look for long-tail keywords that indicate voice search. Another tool is Google Trends, which shows you the popularity and seasonality of different keywords, as well as related queries and topics. You can use Google Trends to find voice search keywords that are relevant to your niche, location, and audience. A third tool is Google's People Also Ask feature, which displays common questions related to your search query. You can use this feature to find voice search keywords that match the user's intent and answer their questions.

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Rakib Rafshanjani

SEO @US-Bangla Group (Foodi & Shoplover) | Performance Marketer | SEM, SMM & PPC
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Use Google Keyword Planner to check out keywords - based on search volume, competition, and relevance. You can filter results by device (e.g., mobile) to focus on voice search keywords.

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3 How to use third-party tools for voice search keyword research

Besides Google's tools, there are also third-party tools that can help you find and optimize voice search keywords. One of them is AnswerThePublic, which generates a visual map of questions and phrases related to your keyword. You can use AnswerThePublic to discover voice search keywords that address the user's pain points, needs, and goals. Another tool is SEMrush, which offers a voice search report that shows you the share of voice queries for your keywords, the devices used, the SERP features triggered, and the difficulty and opportunity scores. You can use SEMrush to evaluate the voice search potential and competition of your keywords and identify gaps and opportunities.

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4 How to use keyword modifiers for voice search

Keyword modifiers are words or phrases that give more specificity and context to your keywords. These modifiers can help you target voice search users who are looking for more detailed and relevant information. Examples of keyword modifiers include location modifiers such as "near me", "in London", or "closest to"; question modifiers like "how", "what", "why", "when", or "where"; comparison modifiers like "best", "cheapest", "fastest", or "vs"; and intent modifiers like "buy", "order", "book", or "learn". By using keyword modifiers, you can create long-tail keywords that match the user's intent and query type. For instance, if your keyword is pizza, you could use modifiers like "how to make pizza", "best pizza near me", "pizza vs pasta" or even "order pizza online".

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5 How to use voice search keywords in your copy

Once you have a list of voice search keywords, you need to use them strategically in your copy. To do this, it's important to write in natural language and a conversational tone, as if you are talking to your audience. Short sentences and paragraphs, as well as headings and subheadings, should be used to break up the copy into bite-sized chunks that are easy to read and understand. Additionally, jargon, complex words, and passive voice should be avoided. Moreover, schema markup and structured data can help search engines understand the content and context of your website. They can also trigger rich snippets such as featured snippets, reviews, ratings, FAQs, and more. Therefore, it is important to use schema markup and structured data to highlight the most important and relevant information on your website.

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6 How to measure and improve your voice search performance

To know if your voice search optimization efforts are working, you need to measure and improve your voice search performance. You can use Google Analytics or other tools to track your voice search traffic and conversions, analyzing the behavior and preferences of your voice search users. Additionally, tools like SEMrush or Moz can help you track your voice search rankings and visibility, while also looking for factors that affect your voice search rankings. Finally, use tools like Google Search Console or Ahrefs to test and optimize your voice search copy, making sure to add more value, clarity, relevance, and personality.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best tools and methods to research voice search keywords?

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1 Why voice search matters

2 How to use Google tools for voice search keyword research

3 How to use third-party tools for voice search keyword research

4 How to use keyword modifiers for voice search

5 How to use voice search keywords in your copy

6 How to measure and improve your voice search performance

7 Here’s what else to consider

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