What are the best tools and methods to measure conversion lift?

Higher conversion the better, but to create a conversion lift it’s best to start small with micro experiments. Whether it’s an ad campaign, email campaign or landing page, start with small changes like adding an image, video, or adjusting copy based on new customer research. A/B test the change against a control group. If the change creates a conversion lift, you can then apply it to other channels as well, targeting same segment. It’s all about resonating with a particular buyer or user! So the faster you can see a conversion lift, the better.

To boost conversions, begin with micro-experiments. Small tweaks - an image here, a video there, or refreshed copy - can make a big difference. A/B test these against a control group. Success? Roll it out wider. Quick, effective changes are key to connecting with your audience.

Conversion lift measures the impact of your marketing efforts by comparing conversion rates between a test group exposed to your campaign and a control group that isn’t. To measure it, tools like Facebook Conversion Lift, Google Analytics, and Google Ads Experiments are effective. They help run A/B tests and provide real-time data on campaign performance. Additionally, statistical methods like Bayesian analysis can offer deeper insights into the significance of the lift. Regular testing and precise measurement help optimize strategies for higher conversions.

Conversion lift analysis reveals the best ad formats, targeting, and channels for driving conversions, helping businesses fine-tune their advertising for the greatest impact.

Conversion lift analysis also helps businesses identify which ad formats, targeting options, and channels are most effective in driving conversions, enabling them to optimize their advertising strategy for maximum impact.

Easy. To find conversion lift, run a randomized trial comparing groups under different conditions. Define your goal, split your audience (50% test, 50% control), and apply the treatment to the test group only. Measure both groups' conversion rates over time, then calculate the lift by comparing the test group's rate to the control's.

Unfortunately Google Optimize will be discontinued on September 30, 2023. Another tool option to consider is VWO (Visual Website Optimizer) which is now offering a free plan. If using a tool isn't possible because of budget or resource issues, you can also run tests the old-fashioned way — compare results before and after the change.

There's many tools out there and based on your business needs everyone should find the right fit. Optimizely >> Enterprise, many functions, but also enterprise pricing (the last time I checked they were at 30k / year upwards). VWO >> Cheaper alternative, can be a hassle to set up, but comes with loads of useful functions. Convert Experiences >> Bit cheaper than VWO, simpler, more user-friendly, but also with less functions. I'd recommend using Convert Experiences if you want to do straightforward A/B Testing without all the fancy stuff around it.

There are handy online tools for calculating conversion lift. Google Optimize offers free experiments on websites or apps. Facebook Conversion Lift measures ad campaign impacts, and Optimizely, a paid service, tests variations on websites, apps, or emails to find what boosts conversions.

A great tool I have been using recently is Howuku. Does what Google Optimize used to do, with the added bonus of having AI assistance to help with copywriting ideas. I also found it more user-friendly than Optimize.

I would recommend using a software that does the calculations for you. As a founder, you need to protect your time. It would be very easy to lose hours doing this manually you have a lot of tests. Your time and effort is better spent elsewhere.

Beyond improving conversions, make sure that you're also increasing the quality of the conversion itself. Can you achieve a higher revenue per purchase? What about higher quality leads that result in more business? Conversions are nice, but closed sales are nicer.