What are the best strategies for writing effective book summaries and blurbs?

What's the secret of a blurb? If you think it's to let the reader know what's in the book, you missed it! No, there's another reason. The main point of a blurb is to create a compulsion in the reader to find out what it's in the book. Read that again. At the end of the day, writing books is a business. So the more compelled people are to read a book, the more sales you make. And the blurb helps with that. Why is this important? Because sometimes you can share too much in the blurb. If the reader is satisfied, they won't be curious. If they are not curious, they won't buy the book. Think about that the next time you write your blurb.

Begin by distilling the essence of the book's main theme or conflict. Craft a hook that captivates readers' curiosity, providing a glimpse into the story's unique elements. Focus on the protagonist, their journey, and the central conflict. Highlight key plot twists without giving away spoilers. Use engaging language and evoke the tone of the book. Tailor the summary to the target audience, emphasizing elements that resonate with them. Keep it concise, aiming for clarity and intrigue. Test the summary with beta readers to gauge its effectiveness. A well-crafted summary or blurb serves as a powerful marketing tool, enticing readers to explore the complete narrative.

I don't know how to explain how to write a blurb. All I can say is, once you've read 10,000 or more of them, you learn how to write them by osmosis. Blurbs need to be dynamic. When I'm deciding whether to buy a book or not, I read the blurb and the first few lines if I'm buying in person. When buying online, the blurb becomes the single most important selling tool. If there's a short quote that works - and by works I mean gives you an immediate and visceral demonstration of the author's voice while also giving an indication of plot or subject matter - use one. If not, don't. But don't over promise either. Not all books are - or should be - beach reads or page turners. Lyrical and contemplative works too.

Las mejores estrategias para escribir resúmenes y propagandas de libros eficaces incluyen: capturar la esencia del libro con claridad y concisión, resaltando los elementos más intrigantes o atractivos sin revelar demasiado; utilizar un lenguaje emocionalmente atractivo que genere curiosidad e interés; enfocarse en los beneficios o experiencias únicas que el lector ganará; y dirigirse directamente a tu audiencia objetivo, utilizando palabras o frases que resuenen con ellos. Es crucial también incluir críticas positivas o endosos, si están disponibles, para construir credibilidad y atractivo.

Blurbs and summaries are meant to be concise. Focus on the most essential elements and avoid unnecessary details. Aim for clarity and brevity to maintain reader interest. Identify the central elements of your story—the main characters, central conflict, and key themes. Your concise summary should revolve around these essential components. Introduce only the main characters who play a pivotal role in the story. Avoid delving into the details of minor characters unless they significantly impact the plot. Trim unnecessary details, subplots, or tangential information. Stick to the core narrative and avoid meandering into subplots that may complicate the summary. Capture readers' attention and set the tone with a compelling opening sentence.

The blurb is one of the top three touch points that lead to a sale of your book. For this reason, put a lot of effort into writing your blurb. Still, don't mistake a blurb for a summary. If you do, it will cost you a lot of sales. A summary reveals information. A blurb creates curiosity, the desire to find out more. Learn the difference.

Optimize for various online platforms by considering how the summary will appear in those limited spaces. Craft a brief, attention-grabbing snippet that drives clicks. Online platforms often display limited text space for book summaries or blurbs. Aim for clarity and avoid unnecessary details. Craft a hook or opening sentence that prompts readers to click for more. Create a sense of curiosity or intrigue that encourages them to delve deeper into the book's details. Make it clear that there's more to discover. Monitor the performance of your book summary-- A/B test will allow you to see which version attracts more clicks. Use the insights to refine.