What are the best strategies for pitching content and earning backlinks?

1 Find relevant opportunities

The first step in pitching content and earning backlinks is to find relevant opportunities. You want to target sites that have a high domain authority, a large and engaged audience, and a niche that is related to yours. You can use tools like Ahrefs, Moz, or BuzzSumo to find sites that rank for your keywords, share similar content, or have a lot of social media engagement. You can also use Google search operators, such as "intitle:keyword + inurl:resources" or "keyword + write for us", to find sites that have resource pages or accept guest posts.

2 Analyze their content

The next step in pitching content and earning backlinks is to analyze their content. You want to understand what kind of content they publish, what topics they cover, what tone and style they use, and what gaps or needs they have. You can use tools like SEMrush, Content Explorer, or BuzzSumo to find their most popular content, their content gaps, and their content trends. You can also read their blog posts, comments, and social media posts to get a sense of their audience's interests, pain points, and questions.

3 Create valuable content

The third step in pitching content and earning backlinks is to create valuable content. You want to create content that is relevant, useful, original, and engaging for their site and audience. You can use tools like AnswerThePublic, Quora, or Reddit to find content ideas that answer common questions, solve problems, or provide insights. You can also use tools like Grammarly, Hemingway, or CoSchedule to improve your content's readability, clarity, and headline. You can also include relevant data, examples, images, or videos to support your content.

4 Craft personalized emails

Crafting personalized emails for each prospect is the final step in pitching content and earning backlinks. Utilize tools like Hunter, Voila Norbert, Mailshake, Lemlist, or Outreach to find their email addresses, automate campaigns, and track results. When writing your emails, make sure to use a catchy subject line that sparks curiosity or offers value, address them by their name and mention something specific about their site or content, explain why you are contacting them and what you are offering, provide a brief summary of your content and how it will benefit their site and audience, include a link to your content or attach it as a file, ask if they are interested in publishing or linking to your content, thank them for their time and attention, and sign off with your name and contact details. Writing effective emails can help you stand out from the crowd.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?