What are the best strategies for launching a successful eSports consulting business?

First step is to understand the industry and not capitalize the "s" in esports. Quick way to show that you are a grifter or using ChatGPT for your writing. No one really needs consulting anymore, they need help monetizing their brand/team/etc. If you can find a way to help generate revenue, you'll make a lot of money too.

Make sure that you spell esports correctly. If you are trying to work with esports teams or companies they will instantly reject you.

Most importantly, you need to authentically understand the space (which includes how to correctly spell “esports”). If you’re not native to esports and gaming, be willing to study, learn, and adopt to the esports and gaming community’s culture and needs.

Cada vez hay más empresas relacionadas con los esports por lo que es necesario conocer cuál es tu punto fuerte; qué puedes ofrecer que sea diferenciador del resto. Y también quienes van a ser tus potenciales clientes y saber dónde están, cómo impactarles y conectar con ellos...

Not only do you need to create a firm foundation of understanding what problem you are trying to solve, but you also need to ensure a viable product-market fit. When the market is saturated with consultants, what makes you stand out?

I turned my passion into a career when I realised that my sales skills aligned with those that esports teams needed. It is important to have a defined way in which you can help rights holders and be able to demonstrate your understanding of the space. Networking is very important, spend time with as many people as you can, be sure to post regularly on LinkedIn as this showcases your knowledge. If you are able to draw from experience of working alongside other consulting businesses or ask teams, this will stand you in good stead. Find out their pains and help them to resolve them.

Creating your network is important, but just as important is establishing your “brand” identity. I didn’t set out to create a brand. I always stress being authentically “you” because people can and will see through a facade. The leaders who are trusted are transparent, honest, loyal, and in it for the right reasons, engaging and empowering young people, are the ones who will be most successful. My knowledge from actually executing esports programs and curriculum are what make me an expert. It’s not theoretical, I’ve done it. Sharing all facets and devising an executable plan and sharing that expertise across my network is what has made my consulting flourish. No agenda other than to assist others in accomplishing the same outcomes.

Como siempre digo: las empresas son personas y las personas conectan con personas. Es muy importante hacer que tu red se amplie con potenciales leads, pero no pienses solo en hacer negocio. Crea vínculos, crea relaciones y, al final, será más fácil trabajar con alguien así que intentar venderle de primeras.

You need to provide value, this is a space that has a lot of grifters and people that think they know better. You need to not waste people's time and effort and provide value immediately. If you can provide value, you will find a network.

Lo que mejor me ha funcionado a mi ha sido crear y trabajar en mi marca personal, moverte, que te vean, ofrecer valor y establecerte como alguien relevante en el sector. Esto también te ayudará a trabajar en el anterior paso a la hora de conectar con la gente.

Value should be the most important thing on this list. There is no need to do any other step if you cannot provide value. People find partners and customers only if they can find value. You will acquire customers and partners if you can provide 1 of 3 things, and ideally all 3. I - Increased Revenue - Decrease in Costs - Ability to do something they couldn't before.

"Value" may be marked as a fifth item in this article, but I′d argue it′s the number one thing everyone should keep in mind. This is how your service will be evaluated. Did you bring value to your customer? To be ready to deliver value, be vigilant in understanding customer needs before you start your work. Esports in general are generating a lot of hype, but value is what lasts, and what your customer will remember in the end.