What are the best strategies for content governance using a CMS?

1 Choose the right CMS for your needs

Not all CMS platforms are created equal. Some are more suited for specific types of content, such as e-commerce, news, or education. Others offer more flexibility and customization, but may require more technical skills and maintenance. Before you select a CMS, you should consider your content goals, audience, budget, and resources. You should also compare the features and functions of different CMS options, such as editing, workflow, collaboration, security, analytics, and integration.

2 Define your content roles and responsibilities

Content governance requires clear and consistent communication and coordination among your content team. You should define the roles and responsibilities of each person involved in the content creation, review, approval, and publication process. You should also assign permissions and access levels to different users in your CMS, depending on their roles and tasks. For example, you may have content editors, reviewers, approvers, publishers, and administrators. You should also document your content roles and responsibilities in a content governance plan or policy.

4 Implement a content workflow and calendar

A content workflow is the sequence of steps and actions that your content goes through from ideation to publication. A content calendar is the schedule and plan of your content production and distribution. You should use your CMS to create and manage your content workflow and calendar, as they help you organize your content tasks, deadlines, and deliverables. You should also use your CMS to track and monitor your content progress, status, and performance.

6 Train and educate your content team

Content governance is not only about tools and processes. It is also about people and skills. You should use your CMS to train and educate your content team, as it helps them learn and apply your content standards and guidelines, workflow and calendar, and audit and update methods. You should also use your CMS to provide feedback and recognition to your content team, as it helps them improve and grow their content skills and knowledge.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?