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What are the best strategies for aligning storyboard and animatics with project constraints?

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Storyboarding and animatics are essential tools for planning and visualizing media projects, whether they are animations, films, games, or commercials. They help you communicate your creative vision, test different ideas, and identify potential issues before production. However, they also require time, resources, and skills that may not always match your project constraints. How can you align your storyboard and animatic process with your budget, deadline, and quality standards? Here are some strategies to consider.

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1 Define your scope and goals

Before you start sketching or animating, you need to have a clear idea of what you want to achieve with your project and how much you can afford to spend on it. Define your scope and goals in terms of the story, the audience, the message, the style, and the format of your media project. This will help you prioritize the most important elements and avoid unnecessary details or changes later on.

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Luiz Evandro

Multimedia Director & Creative Director
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It is really useful to plan ahead. Lay out your idea in two paragraphs, outlining the techniques that you want to use for the animation. Planning ahead helps even if you end up changing the initial concept or the technique because it makes it easier to compare to the alternative. But be prepared to change it, because it almost always happens. As we go along with the project it is natural to see things clearer and, therefore, want to change the project’s techniques.

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2 Choose the right tools and techniques

Depending on your scope and goals, you may need different tools and techniques to create your storyboard and animatic. For example, you can use paper and pencil, digital drawing software, or 3D modeling software to create your storyboard. You can also use simple slideshows, video editing software, or animation software to create your animatic. Choose the tools and techniques that best suit your needs, skills, and budget. You can also mix and match different methods to optimize your workflow and quality.

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Luiz Evandro

Multimedia Director & Creative Director
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Paper first. Software later. There’s something about the straightforward of drawing on the paper that stimulates creativity and experimentation. As soon as you start using a software, its advantages and constraints start to influence the outcome. So, the rule of thumb is: if it works on paper most probably will work on software. Don’t skip this part. This organic connection with the pencil and paper brings out ideas much more freely than with a software. Leave the software for later when you already laid out the basic blocks of your story.

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3 Collaborate and communicate

Storyboarding and animatics are not solo activities. You need to collaborate and communicate with your team members, clients, and stakeholders throughout the process. Share your storyboard and animatic drafts and get feedback from different perspectives. This will help you refine your ideas, address any concerns, and ensure that everyone is on the same page. You can also use online platforms, cloud services, or video conferencing tools to facilitate collaboration and communication.

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Luiz Evandro

Multimedia Director & Creative Director
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Show it to people who are great professionals and show it to people who don’t have anything to do with animation at all. Great professionals will advise you on pacing, composition, story flow and techniques. People unrelated to your line of work will give you the fresh untainted perspective of the audience. Both are very useful and good projects need both inputs to be successful.

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4 Test and iterate

Storyboarding and animatics are not final products. They are meant to be tested and iterated until you reach a satisfactory result. Test your storyboard and animatic with your target audience, your team members, or your clients and get their reactions and opinions. This will help you evaluate the effectiveness, clarity, and appeal of your media project. You can also use metrics, such as retention, engagement, or conversion rates, to measure the impact of your storyboard and animatic.

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Luiz Evandro

Multimedia Director & Creative Director
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Personally I don’t believe in metrics to test your animatic or storyboard. On the qualitative side, though, yes it is really important to get as many opinions as possible from all kinds of people, related and unrelated to the project. That said, there is a point in every project where feedbacks work against you, which is when you are certain of your decisions. After all, it is the vision of one person or of a small group of individuals that started the project. It is possible to get 10 different opinions from 10 different people. Which one is right? When you are sure of your vision, too many opinions can actually get in the way of finishing your work. There’s right time for everything, including sticking to your own guns.

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5 Manage your time and resources

Storyboarding and animatics can be time-consuming and resource-intensive processes. You need to manage your time and resources wisely to avoid delays, errors, or overspending. Set realistic deadlines and milestones for each stage of your storyboard and animatic process. Assign roles and responsibilities to your team members and monitor their progress and performance. Use project management tools, such as calendars, spreadsheets, or software, to track your tasks and resources.

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6 Be flexible and adaptable

Storyboarding and animatics are not set in stone. They are subject to change depending on your project constraints, feedback, or new opportunities. Be flexible and adaptable to adjust your storyboard and animatic according to the changing circumstances. You may need to add, remove, or modify some elements of your media project to meet the expectations, requirements, or preferences of your audience, team, or clients. You may also need to explore new possibilities or solutions to improve your media project.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best strategies for aligning storyboard and animatics with project constraints?

1

2

3

4

5

6

7

1 Define your scope and goals

2 Choose the right tools and techniques

3 Collaborate and communicate

4 Test and iterate

5 Manage your time and resources

6 Be flexible and adaptable

7 Here’s what else to consider

Media Production

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What are the best strategies for aligning storyboard and animatics with project constraints?

1

2

3

4

5

6

7

1 Define your scope and goals

2 Choose the right tools and techniques

3 Collaborate and communicate

4 Test and iterate

5 Manage your time and resources

6 Be flexible and adaptable

7 Here’s what else to consider

Media Production

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