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What are the best storytelling frameworks and models for creating a compelling narrative?

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Storytelling is a powerful skill that can help you captivate, persuade, and inspire your audience. Whether you are delivering a presentation, a pitch, or a speech, crafting a compelling narrative can make your message more memorable, relatable, and engaging. But how do you structure your story to achieve the desired effect? In this article, we will explore some of the best storytelling frameworks and models that you can use to create a captivating narrative.

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1 The Hero's Journey

One of the most popular and widely used storytelling frameworks is the hero's journey, which was developed by Joseph Campbell, a mythologist and writer. The hero's journey is a universal pattern that describes how a protagonist goes through a series of challenges, transformations, and revelations in pursuit of a goal. The hero's journey consists of 12 stages, such as the call to adventure, the threshold, the ordeal, the reward, and the return. You can use the hero's journey to structure your story by identifying your protagonist, their goal, their obstacles, their mentors, their allies, their enemies, their failures, their successes, and their lessons.

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Martin Latallo

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In one of the "blind chance" or "happy accidents" that my master Krzysztof Kieslowski, I just found this book in a bar where I went for a glass of wine, it was laying among others on a shelf in this cool little café in the south of Paris... Should we draw a conclusion for our story here? Well perhaps that all stories begin with this spark, the encounter between two disparate elements and this sets the story in motion...

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2 The Three-Act Structure

Another common storytelling framework is the three-act structure, which is widely used in movies, novels, and plays. The three-act structure divides your story into three parts: the setup, the confrontation, and the resolution. The setup introduces your main characters, their situation, and their problem. The confrontation raises the stakes, complicates the problem, and creates conflict. The resolution resolves the problem, shows the consequences, and delivers the climax. You can use the three-act structure to organize your story by defining your problem, your solution, your turning points, and your climax.

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Martin Latallo

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Aristoteles (who invented the rules for tragedy and the lost rules of Comedy) used three acts ; Shakespeare used Five, and Tchechov four, and the Japanese No uses the metaphor of the dawn, follwed by day, dusk and night, and in this eternal cycle all stories are told and retold again and again, until the ending, which can be happy, sad... or Umami.

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3 The STAR Method

A simple and effective storytelling model that you can use for presentations, interviews, or testimonials is the STAR method, which stands for Situation, Task, Action, and Result. The STAR method helps you tell a specific and relevant story that demonstrates your skills, achievements, or solutions. The situation describes the context and the challenge that you faced. The task explains the goal or the objective that you had. The action describes the steps or the strategies that you took to overcome the challenge. The result shows the outcome or the impact that you achieved. You can use the STAR method to craft your story by choosing a relevant situation, describing your task, explaining your action, and highlighting your result.

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4 The Pixar Pitch

If you want to tell a captivating story that appeals to emotions and imagination, you can use the Pixar pitch, which is a storytelling model inspired by the famous animation studio. The Pixar pitch consists of six sentences that follow this formula: Once upon a time, there was ____. Every day, ____. One day, ____. Because of that, ____. Because of that, ____. Until finally, ____. The Pixar pitch helps you create a clear and concise story that establishes your characters, their status quo, their problem, their journey, and their resolution. You can use the Pixar pitch to create your story by filling in the blanks with your own elements.

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5 The Why-How-What Model

A powerful storytelling model that you can use to communicate your vision, your purpose, or your value proposition is the why-how-what model, which was popularized by Simon Sinek, a leadership expert and author. The why-how-what model starts with your why, which is your core belief, your motivation, or your reason for doing what you do. Then, it moves to your how, which is your approach, your method, or your differentiator. Finally, it ends with your what, which is your product, your service, or your offering. The why-how-what model helps you tell a compelling story that connects with your audience's emotions, values, and needs. You can use the why-how-what model to tell your story by articulating your why, explaining your how, and demonstrating your what.

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Martin Latallo

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The polish documentary filmmaker Marcel Lozinski formulates three questions: What - In the name of? - How? Which correspond to the subject, the heart of the matter you are telling the story of, and why do you have to tell it, and finally the cinematic means you are going to use.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best storytelling frameworks and models for creating a compelling narrative?

1

2

3

4

5

6

1 The Hero's Journey

2 The Three-Act Structure

3 The STAR Method

4 The Pixar Pitch

5 The Why-How-What Model

6 Here’s what else to consider

Presentation Skills

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What are the best storytelling frameworks and models for creating a compelling narrative?

1

2

3

4

5

6

1 The Hero's Journey

2 The Three-Act Structure

3 The STAR Method

4 The Pixar Pitch

5 The Why-How-What Model

6 Here’s what else to consider

Presentation Skills

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感谢您的反馈

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