What are the best resources for staying up-to-date with product marketing trends and best practices?

1 Blogs and newsletters

One of the easiest and most convenient ways to keep up with product marketing trends and best practices is to subscribe to blogs and newsletters that cover the topic. Blogs and newsletters can provide you with timely and actionable advice, case studies, examples, and insights from product marketing leaders and practitioners. Some of the blogs and newsletters you can check out are Product Marketing Alliance, Product Marketing Hacks, Product Marketing Insider, and Product-Led Growth. You can also use tools like Feedly or Pocket to aggregate and organize your favorite blogs and newsletters in one place.

3 Books and courses

If you want to dive deeper into product marketing concepts, frameworks, and strategies, you can read books and take courses that teach you the fundamentals and advanced skills of product marketing. Books and courses can help you build a solid foundation and expand your knowledge and expertise in product marketing. They can also give you access to proven methods, tools, and templates that you can apply to your own product marketing projects. Some of the books and courses you can read and take are Product Marketing Core by Pragmatic Institute, Product Marketing 101 by HubSpot Academy, The Product Marketing Manager by Lucas Weber, and Obviously Awesome by April Dunford.

5 Research and reports

Finally, if you want to get data-driven insights and analysis on product marketing trends and best practices, you can read research and reports that present the latest findings, statistics, and benchmarks on product marketing. Research and reports can help you understand the current state and future direction of product marketing, as well as the best practices and challenges that product marketers face. You can also use research and reports to inform and validate your own product marketing decisions and strategies. Some of the research and reports you can read are The State of Product Marketing by Product Marketing Alliance, The Product Marketing Salary Survey by Product Marketing World, The Product Marketing Skills Report by Product Marketing Hacks, and The Product-Led Growth Benchmark Report by OpenView.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?