What are the best pricing strategies for balancing customer and shareholder needs in Business Analysis?
Pricing is one of the most critical decisions that business analysts (BAs) have to make when delivering value to their customers and stakeholders. It can affect the demand, profitability, and perception of a product or service. However, finding the optimal price point that satisfies both customer and shareholder needs is not always easy. In this article, we will explore some of the best pricing strategies for BAs to balance these two objectives and achieve success in their projects.