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What are the best practices for using Facebook Jobs to recruit passive candidates?

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Facebook Jobs is a feature that allows you to post and promote your job openings on the social media platform. It can be a powerful tool to reach passive candidates, who are not actively looking for a job, but might be interested in your opportunity if they see it on their feed. However, to make the most of Facebook Jobs, you need to follow some best practices that will help you attract and engage the right talent. Here are some tips to optimize your Facebook Jobs strategy.

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Minakshi Arora Prasad

Founder at Scientia | HR Consulting, Business Strategy | Executive Search| Independent Director |
Abdul Wahab

HR Lead | Full Cycle Recruitment | Global Recruitment(Domenstic&International) | Employee Engagement & TnD | SMCP
Timo Gunia

Founder @ Gunia Consulting | Executive Search & Interim Recruiting | Startup Advisor | ex-Google

1 Create a compelling job post

Your job post is the first impression you make on potential candidates, so you want to make it stand out and capture their attention. Use clear and concise language, highlight the benefits and perks of working for your company, and include relevant keywords that match your target audience. Avoid using jargon, acronyms, or generic terms that might confuse or bore the reader. Also, add a high-quality image or video that showcases your employer brand and culture.

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Abdul Wahab

HR Lead | Full Cycle Recruitment | Global Recruitment(Domenstic&International) | Employee Engagement & TnD | SMCP
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Facebook and other Social platforms are one of the best way to reach candidates by resonating good culture. What is culture? Resonating "care" for the employee is the overarching principal here. It creates sustainable development, credibility among window looking opportunity candidate. In similar manner you can create posts of benefits, wellbeing, engagement and productive development to resonate that you care.?

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2 Target your audience

Facebook Jobs allows you to specify the location, industry, and job type of your ideal candidate, as well as other criteria such as education, experience, and skills. This way, you can narrow down your pool of applicants and reach those who are most likely to be interested and qualified for your role. You can also use Facebook's paid advertising options to boost your job post and target specific segments of users based on their demographics, interests, and behaviors.

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3 Engage with candidates

One of the advantages of using Facebook Jobs is that you can interact with candidates directly on the platform, without having to redirect them to another website or application. You can use Facebook Messenger to chat with candidates, answer their questions, and schedule interviews. You can also use Facebook Groups to create a community of potential candidates, share valuable content, and showcase your company culture. By engaging with candidates, you can build rapport, trust, and loyalty, and increase your chances of converting them into applicants.

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Olivier Maeker

Innovative Solutions in Legal and Compliance Staffing | Co-Founder of FlexAgility | rethink legal
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While I personally have reservations about using Facebook Jobs, I recognize its potential for businesses. Its integrated Messenger feature offers direct communication, allowing for prompt responses and interview setups. Additionally, leveraging Facebook Groups can provide glimpses into a company's inner workings and values, which can be enticing for passive candidates. It's this direct, authentic touchpoint on a platform many already use that makes it appealing for many recruiters. Even if it's not one's preferred tool, its efficacy in reaching and engaging potential hires can't be ignored.

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4 Track and measure your results

To evaluate the effectiveness of your Facebook Jobs strategy, you need to track and measure your results. You can use Facebook's built-in analytics tools to monitor how many people view, click, and apply to your job posts, as well as other metrics such as cost per click, cost per application, and conversion rate. You can also use external tools such as Google Analytics or your applicant tracking system (ATS) to track the source and quality of your applicants. By analyzing your data, you can identify what works and what doesn't, and optimize your Facebook Jobs strategy accordingly.

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5 Follow the best practices

Finally, to ensure compliance with Facebook's policies and respect of candidates' privacy, you need to use Facebook Jobs wisely and strategically. This includes using a verified business page to post jobs, providing accurate and complete information about your company and the job opening, respecting diversity and inclusion of candidates, responding to candidates in a timely and professional manner, and asking for consent before collecting or using any personal data. By following these best practices, you can leverage the power of social media to reach, attract, and engage the talent you are looking for.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Minakshi Arora Prasad

Founder at Scientia | HR Consulting, Business Strategy | Executive Search| Independent Director |
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Social media is one of the strongest tool for the targeted reach, if the evaluation criterias are set transparently it will add the reliability of the posts. To reach the maximum potential candidates right expectations on the role should be mentioned, right keywords to be used.

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Timo Gunia

Founder @ Gunia Consulting | Executive Search & Interim Recruiting | Startup Advisor | ex-Google
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It’s a helpful tool for startups/scaleups looking to hire junior candidates/interns - I’ve utilized it to hire for sales roles, and it provided a way to reach candidates that weren’t necessarily active on LinkedIn. The integrated Messenger feature facilitates direct communication, enabling swift responses and efficient interview scheduling. Furthermore, tapping into Facebook Groups can offer insights into a company's culture and values, which can be appealing to passive job seekers. This direct, authentic interaction on a widely used platform makes it an attractive tool for many recruiters. Even if it's not my preferred choice, its effectiveness in reaching and engaging potential hires cannot be underestimated.

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What are the best practices for using Facebook Jobs to recruit passive candidates?

1

2

3

4

5

6

1 Create a compelling job post

2 Target your audience

3 Engage with candidates

4 Track and measure your results

5 Follow the best practices

6 Here’s what else to consider

Human Resources

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What are the best practices for using Facebook Jobs to recruit passive candidates?

1

2

3

4

5

6

1 Create a compelling job post

2 Target your audience

3 Engage with candidates

4 Track and measure your results

5 Follow the best practices

6 Here’s what else to consider

Human Resources

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