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What are the best practices for tracking competitors' online advertising campaigns?

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Tracking your competitors' online advertising campaigns can help you gain valuable insights into their strategies, target audiences, keywords, creative assets, and performance. By analyzing their ads, you can identify their strengths and weaknesses, learn from their best practices, and find new opportunities to improve your own campaigns. However, tracking competitors' online ads is not as easy as it sounds. You need to use the right tools, methods, and metrics to get accurate and actionable data. In this article, we will share some of the best practices for tracking competitors' online advertising campaigns and how to use them to your advantage.

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William T Cooper

GenAI Sales Strategist - $1 Billion in Sales
Harshit Kr

Digital Marketing Services @918860220103
Syed Zurriyat Adil

Head of Advertising | Top rated Upwork | Top Voice(s) linkedin | 10x Certified Marketing Professional | eCommerce &…

1 Use multiple tools

One of the first steps to track your competitors' online ads is to use multiple tools that can help you collect and compare data from different sources and platforms. For example, you can use tools like SEMrush, SpyFu, or SimilarWeb to analyze their search, display, and video ads on Google and other networks. You can also use tools like Facebook Ad Library, AdEspresso, or PowerAdSpy to see their social media ads on Facebook, Instagram, Twitter, and more. Additionally, you can use tools like Moat, Adbeat, or WhatRunsWhere to discover their native and banner ads on various websites and publishers. By using multiple tools, you can get a comprehensive view of your competitors' online ad presence and reach.

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William T Cooper

GenAI Sales Strategist - $1 Billion in Sales
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Utilize tools like ChatGPT, Bard, or Jasper to gain valuable competitor insights. Begin by conducting a thorough reputation and review analysis of the company. Depending on the industry, leverage platforms such as LinkedIn, Facebook, Google, and Amazon to gather further intelligence. Using AI, assess the performance of businesses to determine their success. To gauge the advertising strategies employed, visit social media sites and examine both organic and paid ads. B2B companies typically rely on organic campaigns, while B2C businesses often utilize paid advertisements. Take note of your competitors' approaches and strive to develop superior advertising concepts, particularly through expert sales copywriting.

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Harshit Kr

Digital Marketing Services @918860220103
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To gain competitor insights without spending a little on any tool: 1) FaceBook Ad Library and Google Ad library 2) There advertising campaign will start popping up in front of you once you follow these; a) Follow all the pages and accounts of competitors. b) Keep on visiting their landing pages.

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Syed Zurriyat Adil

Head of Advertising | Top rated Upwork | Top Voice(s) linkedin | 10x Certified Marketing Professional | eCommerce & Amazon Advertising Specialist | Data-Backed Ai Campaigns & ROI Driven Solutions
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Semrush plus PowerAdSpy can provide you the best competitor analysis but sometimes third party tools can miss out on some ads. We now have google ads library as well which makes analysis easier

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Hafiza Sabeela Jawaid MPA Gold Medalist

Transforming Visions into Global Success | Expert Leader in Sales & Marketing, Branding & Personal Branding | Proven Track Record of 95%+ Revenue Growth | 200%+ Visibility Surge | Global Impact Across 20k+ Professionals
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Before starting my company, I wanted to understand my competitors' online advertising strategy. I used SEMRush to identify the keywords competitors were targeting in my PPC campaigns. I also monitored competitor's social media channels and used Facebook's Ad Library to see the ads they were running. This helped me to refine my own online advertising strategy.

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2 Monitor their landing pages

Another important step to track your competitors' online ads is to monitor their landing pages, which are the web pages that their ads lead to. Landing pages can reveal a lot about your competitors' value propositions, offers, copy, design, and conversion goals. By visiting their landing pages, you can see how they match their ads to their landing pages, how they persuade their visitors to take action, and what kind of user experience they provide. You can also use tools like Unbounce, Instapage, or Lander to analyze their landing page elements, such as headlines, images, forms, buttons, testimonials, and more. By monitoring their landing pages, you can evaluate their effectiveness and identify areas for improvement.

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Sush Padhye

I share stories at the intersection of marketing, writing, finance and sports
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Take this a step further by setting up an alert every time a competitor's landing page or website is updated. Use a free tool like Google Alerts or a paid tool like Change Tower to detect the changes happening on a website as they happen and get alerts. These alerts allow you to be agile and respond to the changing competitive landscape.

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3 Track their keywords and bids

A third step to track your competitors' online ads is to track their keywords and bids, which are the terms and phrases that they use to target their audience and the amount that they pay for each click or impression. Keywords and bids can tell you a lot about your competitors' intent, relevance, and budget. By tracking their keywords and bids, you can see what kind of queries they are targeting, how competitive they are, and how much they are spending on their ads. You can also use tools like Google Ads Keyword Planner, Google Trends, or Ubersuggest to find new keyword ideas, trends, and opportunities for your own campaigns.

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Syed Zurriyat Adil

Head of Advertising | Top rated Upwork | Top Voice(s) linkedin | 10x Certified Marketing Professional | eCommerce & Amazon Advertising Specialist | Data-Backed Ai Campaigns & ROI Driven Solutions
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Always start your analysis by finding out the most targeted keywords by your competitors and find out the way to beat them at those. If you keep a track, you can find out interesting shifts in their business which can be helpful in other matters

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4 Measure their performance and metrics

A fourth step to track your competitors' online ads is to measure their performance and metrics, which are the indicators of how well their ads are performing and achieving their goals. Performance and metrics can show you how your competitors' ads are resonating with their audience and how they are affecting their business outcomes. By measuring their performance and metrics, you can see how they compare to your own ads in terms of impressions, clicks, conversions, cost, return on ad spend, and more. You can also use tools like Google Analytics, Facebook Insights, or Google Data Studio to track and visualize their performance and metrics over time and across channels.

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5 Analyze their strengths and weaknesses

A fifth step to track your competitors' online ads is to analyze their strengths and weaknesses, which are the aspects of their ads that make them stand out or fall behind. Strengths and weaknesses can help you understand what your competitors are doing right or wrong, what you can learn from them, and what you can do better. By analyzing their strengths and weaknesses, you can see how they differentiate themselves from you and other competitors, how they appeal to their audience, and how they overcome their challenges. You can also use tools like SWOT analysis, competitor matrix, or gap analysis to organize and evaluate their strengths and weaknesses.

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Syed Zurriyat Adil

Head of Advertising | Top rated Upwork | Top Voice(s) linkedin | 10x Certified Marketing Professional | eCommerce & Amazon Advertising Specialist | Data-Backed Ai Campaigns & ROI Driven Solutions
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proper Gap analysis goes a long way. The devil is in the details and always make sure whatever decision you take is backed by data and enhanced by art.

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6 Apply your learnings and take action

A final step to track your competitors' online ads is to apply your learnings and take action, which means using the data and insights that you have gathered to optimize your own campaigns and gain a competitive edge. Applying your learnings and taking action can help you enhance your strategies, target audiences, keywords, creative assets, and performance. By applying your learnings and taking action, you can see how you can fill the gaps, exploit the opportunities, and avoid the mistakes that your competitors have made. You can also use tools like A/B testing, landing page optimization, or ad optimization to test and improve your own ads based on your learnings.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for tracking competitors' online advertising campaigns?

1

2

3

4

5

6

7

1 Use multiple tools

2 Monitor their landing pages

3 Track their keywords and bids

4 Measure their performance and metrics

5 Analyze their strengths and weaknesses

6 Apply your learnings and take action

7 Here’s what else to consider

Marketing

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What are the best practices for tracking competitors' online advertising campaigns?

1

2

3

4

5

6

7

1 Use multiple tools

2 Monitor their landing pages

3 Track their keywords and bids

4 Measure their performance and metrics

5 Analyze their strengths and weaknesses

6 Apply your learnings and take action

7 Here’s what else to consider

Marketing

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