What are the best practices for optimizing your profile photo and background image?

Here's my Profile photo guidelines to increase profile views, build your trusted brand and keep you safe: ?? ID Theft Proof: Avoid “Straight on Shots” as asymmetrical profile pictures are being scraped to create fake passports & DLs. Best solution: 1 Ear Shot; looking slightly to one side ?? Close-up & Personal: 70%+ should be your face & you should look approachable ?? Professional: should be industry approved & first impression ready ?? Recent & Representative: Taken within the last 2 years & what you look like today. If it doesn’t look like you, you will have a hard time building trust when you meet in person #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

I couldn't agree more. Investing in a professional photo for your LinkedIn profile is a wise move. If you're not confident in your own photography skills, consider visiting a professional photographer in a studio setup to get a high-quality image. Some employers even offer assistance or opportunities to get social media-ready photos taken, so be sure to check if your company provides this service.

Celles et ceux qui ne nous connaissent pas vont se faire une première opinion de qui nous sommes depuis une seule et unique photo. Inutile alors de dire l'importance que cette photo de nous va avoir pour la suite. On dit que la première impression compte et reste déterminante pour les conversations et échanges à venir. Donc autant mettre le maximum de chances de son c?té et laisser à nos visiteurs, le sentiment d'être là avant pour eux.

The term "background image" is quite misleading. Consider that this is acutally a HEADER image: On of the first elements visible on your profile and thus heavily factoring into the 1st impression - which must never be underrated. Changing this 1st impression later is much harder than creating a proper one right away. Elements worth including: * A 2nd shot of yourself in action (depending on your job) * A text portion (mind the font size) that complements and exemplifies your expertise. * Trust-invoking logos of your most important clients / partners. Don't overdo it though: The worst header image is no header image.

Think this one through, because if a picture is worth a 1000 words, you must be sure what your background image is saying about or against you 24/7/365 on LinkedIn. Here's some images to avoid and why: ?? Hobbies & Vaca Destinations, if they don't relate to your business, because if your Boss or Customers can't reach you, they'll think your in that picture (Examples: Golf, Fly Fishing, Scuba) ?? Downtown, because Recruiters might thing you're too attached to your city, may not grow with the Company and move to HQ ?? The 3 Shades of Gray default, because it says: not creative, don't get SM, or couldn't be bothered crafting my Personal Brand. #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

Please DON'T use your logo or awards as your background. Most of the time your profile picture is really small on someones phones screen so they won't be able to see it anyway. DO THIS instead: Choose a color that resonates with the emotion that your brand want to emit. Extra: If you want 2 colors use a gradient. You can use a colored ring around you LI profile pic as well, just keep it simple please.

Size and format matter on LinkedIn and the smaller and lighter are preferred. Get it right to #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

If you aren't sure about which photos to choose for your LinkedIn presence, make it a A/B test Post and engage your audience for feedback. Test it & #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

Following the best practices of your industry and niche, may hold true for many, but not if your goal is to create a disruptive competitive advantage. Ask yourself, did Steve Jobs, Oprah Winfrey, Elon Musk, Sara Blakely, or Richard Branson do what everyone else was doing or did they do what they knew their customers wanted but weren't getting from their industry? Be better than your industry standard: Go Grand & Brand to Land. #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

It’s important to stand out, but also align with industry guidelines for your niche. One way to do that is with a clear call to action and unique value proposition. Use a few words - like a tag line - to make it clear how you can help. Include how to reach you e.g. add a website address or an email address on your banner. Stand out with your brand colours and style to be distinct. I suggest adding an image of yourself in action e.g. public speaking, delivering a workshop or at your laptop.

Consistency across SM platforms can be a contributor to a strong Personal Brand. At the same time, realize that you don't have to be on all platforms, so do your research, find, and commit to participate in the ones that help you reach your goals. Over extending oneself on many platforms is a sure fire way to fall into the trap of Personal Blanding?. #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

Il est important d'avoir sur les multiples plateformes digitales, une certaine cohérence. Elle va renforcer votre image et celle qu'elle dégage de vous, rassurant d'autant vos visiteurs d'être au bon endroit et avec la bonne personne. Choix des couleurs, de la pose, des ambiances graphiques, rien ne peut, ni ne doit être laissé au hasard.

As the majority of the world is visually wired and we are often to close to the subject matter, know that you don't have to go it alone. There are many out there that can help you to #KeepRockingLinkedIn! Kevin On a Mission to Eliminate Organizational & Personal Blanding?

Make sure to keep it all clean and simple for the most results. Invest in hiring professionals to help you with important stuff. Remember it is an investment, you will get results.