What are the best practices for mobile customer engagement?

由人工智能和领英社区提供技术支持

Mobile customer engagement is the process of building and maintaining relationships with your prospects and customers through their preferred mobile channels, such as SMS, push notifications, email, social media, and apps. Mobile customer engagement can help you increase conversions, retention, loyalty, and referrals, as well as gather valuable feedback and insights. However, to succeed in mobile customer engagement, you need to follow some best practices that respect your audience's preferences, needs, and expectations. Here are some of them.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Shubham Chaurasia

Manager Performance Marketing

1 Know your mobile audience

The first step to effective mobile customer engagement is to understand who your mobile audience is, what they want, and how they behave. You can use various tools and methods to collect and analyze data about your mobile audience, such as surveys, analytics, segmentation, and personalization. By knowing your mobile audience, you can tailor your messages, offers, and interactions to their interests, goals, and pain points, and deliver value at every touchpoint.

添加您的观点

Shubham Chaurasia

Manager Performance Marketing
举报内容
Some of the ways to get started: 1. Mobile Friendly Experience: Making sure mobile experience is Flawless. The design should be responsive, user-friendly, and easy to navigate. 2. Personalization: Use customer data to personalize the user experience. This can include personalized recommendations, targeted promotions, and personalized content based on user preferences and behavior. 3. Feedback: Create opportunities for users to provide feedback within your mobile app. Use surveys, ratings, and reviews to gather insights into customer satisfaction and areas for improvement. 4. Gamification: Gamification make the mobile experience more engaging. This include rewards, badges, or challenges that encourage users to interact more with your app.

已翻译

赞
Victor Mingoti

Global Sales Development & Partnerships | @ Singular
举报内容
It's all about knowing your audience inside out. We need to dig deep into their needs and behaviors, not just skim the surface with basic data. For me, it's about smart personalization driven by granular analysis and segmentation. And yes, while we leverage AI and tech for sharper insights, we can't lose sight of the human element. Bottom line: It's blending smart tech with real empathy that makes our mobile strategy a winner.

已翻译

赞

2 Choose the right mobile channels

The next step is to select the most appropriate mobile channels for your audience and your objectives. You should consider the advantages and disadvantages of each channel, such as reach, cost, engagement, response rate, and feedback potential. For example, SMS is a great channel for urgent and time-sensitive messages, but it has limited space and may be perceived as intrusive. Push notifications are effective for driving app usage and retention, but they require opt-in and can be easily ignored. Email is a versatile and familiar channel, but it may not be the most convenient or preferred option for mobile users. Social media is a powerful channel for building communities and brand awareness, but it can be noisy and competitive. Apps are an excellent channel for creating immersive and personalized experiences, but they require development and maintenance.

添加您的观点

Victor Mingoti

Global Sales Development & Partnerships | @ Singular
举报内容
In picking mobile channels, it's about striking a balance. SMS is quick for urgent messages but can be seen as too forward. Push notifications boost app engagement but are easy to ignore. Email is familiar yet not always the first pick for on-the-go users. Social media is great for community vibes but super competitive. So, it's all about mixing and matching these channels smartly to hit our targets without overdoing it.

已翻译

赞

3 Optimize your mobile content

The third step is to optimize your mobile content for readability, relevance, and action. You should use clear and concise language, catchy headlines, and compelling calls to action. You should also use visual elements, such as images, videos, emojis, and gifs, to attract attention and convey emotion. You should also format your mobile content for different screen sizes, devices, and orientations, and ensure that it loads fast and smoothly. You should also test your mobile content for performance, usability, and accessibility, and make adjustments as needed.

添加您的观点

4 Respect your mobile audience's preferences and permissions

The fourth step is to respect your mobile audience's preferences and permissions regarding when, how, and how often you communicate with them. You should always ask for their consent before sending them any mobile messages, and provide them with easy ways to opt-in and opt-out. You should also allow them to customize their preferences, such as the frequency, timing, and type of messages they want to receive. You should also avoid sending them irrelevant, redundant, or excessive messages that may annoy them or make them unsubscribe.

添加您的观点

5 Engage your mobile audience in a two-way conversation

The fifth step is to engage your mobile audience in a two-way conversation that encourages feedback, participation, and loyalty. You should use interactive features, such as polls, quizzes, games, and contests, to spark interest and fun. You should also use personalization, such as addressing them by name, recognizing their achievements, and offering rewards, to make them feel valued and appreciated. You should also solicit their feedback, such as ratings, reviews, and testimonials, to improve your products and services, and show your gratitude and responsiveness.

添加您的观点

6 Measure and improve your mobile customer engagement

The final step is to measure and improve your mobile customer engagement by tracking and analyzing key metrics, such as open rates, click-through rates, conversion rates, retention rates, churn rates, and net promoter scores. You should also use tools and methods, such as A/B testing, experiments, and surveys, to identify and optimize the factors that influence your mobile customer engagement, such as the content, channel, timing, and frequency of your messages. You should also benchmark your results against your goals and industry standards, and learn from your successes and failures.

添加您的观点

Victor Mingoti

Global Sales Development & Partnerships | @ Singular
举报内容
Keeping tabs on our mobile engagement is key. We track, learn, and adapt. It's all about seeing what clicks with our users and what doesn't, then making smart changes. Using a Mobile Measurement Partner (MMP) could be a game-changer here, giving us deeper insights and making our improvement process more streamlined and effective.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sales Development

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the best practices for mobile customer engagement?

1

2

3

4

5

6

7

1 Know your mobile audience

2 Choose the right mobile channels

3 Optimize your mobile content

4 Respect your mobile audience's preferences and permissions

5 Engage your mobile audience in a two-way conversation

6 Measure and improve your mobile customer engagement

7 Here’s what else to consider

Sales Development

给文章评分

感谢您的反馈

更多Sales Development相关文章

更多相关阅读内容

What are the best practices for mobile customer engagement?

1

2

3

4

5

6

7

1 Know your mobile audience

2 Choose the right mobile channels

3 Optimize your mobile content

4 Respect your mobile audience's preferences and permissions

5 Engage your mobile audience in a two-way conversation

6 Measure and improve your mobile customer engagement

7 Here’s what else to consider

Sales Development

给文章评分

感谢您的反馈

查看其他技能