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What are the best practices for formatting and structuring your content for readability and accessibility?

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When you create online content, you want to make sure that your audience can easily read and understand your message. You also want to ensure that your content is accessible to people with different abilities, devices, and preferences. Formatting and structuring your content properly can help you achieve these goals and improve your engagement and SEO. In this article, we will share some of the best practices for formatting and structuring your content for readability and accessibility.

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1 Use headings and subheadings

Headings and subheadings are essential for organizing your content and guiding your readers. They help you break down your content into manageable chunks and highlight the main points and topics. They also help search engines and screen readers understand the structure and hierarchy of your content. You should use headings and subheadings consistently and logically, following the HTML standards of H1 to H6. You should also use keywords and phrases that match your audience's intent and query.

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2 Use short paragraphs and sentences

Long paragraphs and sentences can make your content look dense and intimidating. They can also confuse and bore your readers, who might lose interest or skip important information. You should aim to write short paragraphs and sentences that are clear and concise. A good rule of thumb is to limit your paragraphs to 3-4 sentences and your sentences to 15-20 words. You should also use transitions and connectors to link your paragraphs and sentences smoothly and coherently.

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Joe Gannon

?? Growing the world’s best creators and founders | Founder of Amplify | Make better content in less time with my weekly newsletter
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A strong hook, paired with information that's drip-fed via short, spaced sentences, can be a powerful way to deliver impact and keep readers engaged. The less barriers you create (overly-bloated sentences, jargon, long paragraphs), the more likely your audience will stick around to read your content.

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3 Use lists and tables

Lists and tables are great for presenting your content in a visually appealing and scannable way. They help you highlight key points, steps, facts, or comparisons without cluttering your text. They also help your readers digest and remember your content more easily. You should use lists and tables when they make sense for your content and format them properly. You should use bullet points for unordered lists and numbers for ordered lists. You should use tables for displaying data or complex information and label them with captions and headings.

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Joe Gannon

?? Growing the world’s best creators and founders | Founder of Amplify | Make better content in less time with my weekly newsletter
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Lists are an easily digestible form of content. Even better, they're easy to repurpose. Create a listicle post and, two months later, easily reformat your content into a carousel, or a poll, or five other posts!

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4 Use images and videos

Images and videos can enhance your content and make it more engaging and attractive. They help you illustrate your points, show examples, or evoke emotions. They also help you break up your text and add some variety to your content. You should use images and videos that are relevant, high-quality, and original. You should also optimize them for size, speed, and SEO. You should use alt text for images and captions for videos to describe them for search engines and screen readers.

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5 Use whitespace and fonts

Whitespace and fonts are important for creating a pleasing and professional look for your content. They help you balance your content and make it easier to read and scan. They also help you create contrast, emphasis, and hierarchy for your content. You should use whitespace and fonts strategically and consistently. You should use whitespace to separate your elements and create breathing space for your readers. You should use fonts that are legible, compatible, and appropriate for your content and brand.

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6 Use accessibility tools and guidelines

Accessibility tools and guidelines are helpful for ensuring that your content is inclusive and compliant with the web standards and best practices. They help you check and improve your content for people with different needs, abilities, and preferences. They also help you avoid potential legal issues or penalties for violating the accessibility regulations. You should use accessibility tools and guidelines regularly and proactively. You should use tools like WebAIM, WAVE, or Lighthouse to audit and test your content for accessibility issues. You should also follow the guidelines from WCAG, ARIA, or ADA to fix and prevent accessibility problems.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for formatting and structuring your content for readability and accessibility?

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1 Use headings and subheadings

2 Use short paragraphs and sentences

3 Use lists and tables

4 Use images and videos

5 Use whitespace and fonts

6 Use accessibility tools and guidelines

7 Here’s what else to consider

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