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What are the best practices for developing SMS applications on different mobile platforms?

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SMS applications are a popular and effective way to communicate with customers, users, and partners across different mobile platforms. However, developing SMS applications can pose some challenges, such as compatibility, security, scalability, and user experience. In this article, you will learn some of the best practices for developing SMS applications on different mobile platforms, using various tools and frameworks that can simplify and streamline the process.

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Osama Soliman

Sr. Software Engineer | Tens of Projects | Millions of Users | 10+ Years of Experience | From Idea To Product |…

1 Choose the right SMS gateway

Choosing the right SMS gateway is essential for the quality, reliability, and cost of your SMS application. When selecting an SMS gateway, you should consider coverage, features, integration, and security. Coverage should include the countries and networks where your target audience is located with reasonable delivery rates and times. Features should match your application's needs, such as message encoding, concatenation, delivery reports, number validation, and more. Integration should be easy and flexible with options like APIs, SDKs, webhooks, and plugins for different mobile platforms and programming languages. Security should ensure the security and privacy of your SMS messages using encryption, authentication, and compliance standards.

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Osama Soliman

Sr. Software Engineer | Tens of Projects | Millions of Users | 10+ Years of Experience | From Idea To Product | HealthTech | Applied Al | JavaScript | Angular | NestJS | Mobile
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To choose the right SMS gateway it must be: - Cheap to keep the business lean. - Reliable which you can rely on delivering messages at the right time. - Fast, as users won't like to wait much for OTP for example. - Easy to integrate, it should be as easy as possible to integrate in the codebase.

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Stanley Agu

Full Stack Software Engineer | B.Eng, NextJs, NestJs, ReactJs, TypeScript, AWS, GCP, Agile
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From efficiency perspective, your SMS gsteway must be multi-channel. I'd setup 3 to 5 sms gateways and build load balancing around delivery efficiency. - An event monitor to keep track of all sent messages for each api, total delivered, and total failed. High failure count shoulf push that API down the chain. - FLEXIBILTY around scheduled message like message planning like a batch. E.g, Wedding batch should be able to add 1st, 2nd and a thank you message after the wedding all scheduledbin a simple batch. - Delivery report or map is essential for the client. - REFUND for undelivered messages that were billed on the client. - Effective notification when messages are sent, failed or delivered.

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2 Use a cross-platform framework

A cross-platform framework is a tool that can save time, money, and effort by allowing you to develop SMS applications for different mobile platforms using a single code base. The benefits of using this type of framework include consistency, productivity, and maintenance. Consistency ensures that your SMS application has the same functionality, design, and performance across different mobile platforms. Productivity allows you to use existing skills and knowledge to develop SMS applications for different mobile platforms. Maintenance makes it easier to update and fix your SMS application, as you only have to make changes in one code base. Popular cross-platform frameworks for SMS applications include Flutter (developed by Google and uses the Dart programming language), React Native (developed by Facebook and uses the JavaScript programming language and the React library), and Ionic (web-based framework that uses HTML, CSS, and JavaScript languages).

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Osama Soliman

Sr. Software Engineer | Tens of Projects | Millions of Users | 10+ Years of Experience | From Idea To Product | HealthTech | Applied Al | JavaScript | Angular | NestJS | Mobile
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There are maybe 3 most famous frameworks like: - Flutter - React Native - Ionic I would choose Flutter for budget development and super fast app experience, React Native for sharing some logic between React apps and React Native apps, and Ionic for creating apps that work on the web and mobile equally which can give so much flexibility.

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3 Design for user experience

User experience is a critical factor for the success of your SMS application, as it impacts how users perceive, interact, and engage with it. Designing for user experience requires considering the needs, preferences, and expectations of your users, and providing them with a straightforward, intuitive, and satisfying SMS experience. To do this, ensure that your SMS messages are clear and concise, provide feedback to your users, use personalized language and offer choices, and are context-aware. Additionally, make sure that the language used in your messages matches your tone and brand, use emoticons or emojis to enhance communication, and avoid sending messages that are inappropriate, irrelevant or intrusive.

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Osama Soliman

Sr. Software Engineer | Tens of Projects | Millions of Users | 10+ Years of Experience | From Idea To Product | HealthTech | Applied Al | JavaScript | Angular | NestJS | Mobile
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Designing for user experience can boost the app engaging and growth rates, users will love to use the app and app will get so much revenue unlike badly designed user experience apps.

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4 Test and optimize your SMS application

Testing and optimizing your SMS application is an essential step for ensuring the quality, performance, and usability of your SMS application. Verifying that your SMS messages are delivered, received, and displayed correctly on different mobile platforms, devices, and networks is a must. Additionally, you should identify and resolve any issues or errors that may affect your SMS application. To do this, you can use simulation tools such as emulators or simulators to test without using real SMS messages or devices. Monitoring tools such as analytics, logs, or dashboards can also help you track and measure the performance of your SMS application. Finally, A/B testing, surveys, or feedback can be used to compare and evaluate different versions of your SMS messages and optimize your content design and timing.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best practices for developing SMS applications on different mobile platforms?

1

2

3

4

5

1 Choose the right SMS gateway

2 Use a cross-platform framework

3 Design for user experience

4 Test and optimize your SMS application

5 Here’s what else to consider

Mobile Technology

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What are the best practices for developing SMS applications on different mobile platforms?

1

2

3

4

5

1 Choose the right SMS gateway

2 Use a cross-platform framework

3 Design for user experience

4 Test and optimize your SMS application

5 Here’s what else to consider

Mobile Technology

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