A motivational vision is a clear and compelling statement of what you want to achieve as a team and why it matters. It can inspire, energize, and align your team members to work towards a common goal. But how do you create a motivational vision that resonates with your team and drives them to action? Here are some best practices to follow.
The first step to developing a motivational vision is to define your purpose. What is the core reason why your team exists? What value do you provide to your customers, stakeholders, or society? How do you make a positive difference in the world? Your purpose should be meaningful, relevant, and authentic to your team and your context. It should also be concise, memorable, and easy to communicate.
Building team culture is so important when you're a leader. This can be done by creating a motivational vision i.e what do we believe in? How will we all achieve amazing things? Best way to start is to meet with each member of the team and get to know them. What motivates them, what inspires them? What are their dreams and motivations. Personal and professional. Once you've met with your team, find commonalities and themes that tie everyone together. One motivational vision for your team can be "doing the best work of our careers". That then becomes the guiding principle. But it all starts with meeting your team and building trust.
My core value is to be customer centric team. So usually I lead by an exanple by not doing hard sale or service but try to solve customer problem. We believe that by recommending the right product or informing the reason they should look products from our competitors, we will earn customer trust. By being genuine and transparent, you will have create a strong relatonship with your customer.
Your purpose is your team's compass, a guiding light that not only answers why your team exists but also shapes the impact you aim to create.
The next step is to set your direction. What is the specific and measurable outcome that you want to achieve as a team? How will you know when you have reached it? What are the key milestones and indicators of progress along the way? Your direction should be challenging, realistic, and time-bound. It should also be aligned with your purpose and your organization's strategy.
The third step is to craft your message. How will you convey your vision to your team and other stakeholders? What words, images, stories, or symbols will you use to capture their attention and emotion? How will you emphasize the benefits and opportunities of your vision, as well as the risks and costs of not pursuing it? Your message should be clear, compelling, and consistent. It should also be tailored to your audience and their needs, interests, and values.
The crafting of the message and how you share it is as strategic as the vision itself. Utilizing storytelling techniques can be super effective, as it allows the audience to visualize the journey and see themselves within it. It’s also beneficial to incorporate concrete examples that will resonate with the team's experiences or aspirations, making the vision relatable and tangible. Furthermore, consistent messaging across various communication channels reinforces the vision. Regular follow-ups or "touchpoints" should be established to remind, re-energize, or possibly realign the team’s understanding and commitment, ensuring that the vision doesn’t just inspire initially but becomes a guiding north star for everyone involved.
The fourth step is to engage your team. How will you involve your team members in creating, refining, and owning your vision? How will you solicit their feedback, input, and suggestions? How will you address their questions, concerns, and objections? Your team should be engaged in a collaborative and participatory process that builds trust, commitment, and ownership. It should also be an ongoing and dynamic process that allows for adaptation and improvement.
The fifth step is to communicate your vision. How will you share your vision with your team and other stakeholders on a regular basis? What channels, platforms, and formats will you use to reach them? How will you reinforce your vision through your actions, decisions, and behaviors? Your vision should be communicated frequently, effectively, and creatively. It should also be integrated into your team's culture, norms, and practices.
The final step is to review your vision. How will you monitor and evaluate your progress towards your vision? How will you celebrate your achievements and learn from your failures? How will you update and revise your vision as needed? Your vision should be reviewed periodically, objectively, and constructively. It should also be flexible and responsive to changing circumstances, opportunities, and challenges.