What are the best practices for creating a seamless mobile display ad?

1 Design for mobile

The first step to creating a seamless mobile display ad is to design it specifically for mobile devices. This means you need to optimize your ad for different screen sizes, orientations, and resolutions, and use clear and legible fonts, images, and colors. You also need to avoid cluttering your ad with too much text, graphics, or animation, and focus on the main message and call to action. A simple and clean design will make your ad more appealing and easy to understand for your mobile audience.

2 Choose the right format

The next step is to choose the right format for your mobile display ad. There are many formats available, such as banner, interstitial, native, video, or rich media, and each one has its own advantages and disadvantages. You need to select the format that best suits your campaign objectives, budget, and creative assets. For example, banner ads are the most common and affordable, but they have low click-through rates and can be intrusive. Interstitial ads are full-screen and can capture attention, but they can also annoy users and increase bounce rates. Native ads are integrated into the content and look like part of the app or website, but they can be less noticeable and require more customization. Video ads are engaging and effective, but they can consume more data and bandwidth. Rich media ads are interactive and immersive, but they can be complex and expensive to produce.

4 Place it strategically

The fourth step is to place your mobile display ad strategically on the app or website where you want to show it. The placement of your ad affects how it will be seen and clicked by your target audience. You need to choose the placement that matches your ad's format, size, and message, and that does not interfere with the user's experience or navigation. For example, if you use a banner ad, you can place it at the top or bottom of the screen, where it will be visible but not intrusive. If you use an interstitial ad, you can place it between content pages or transitions, where it will be noticeable but not disruptive. If you use a native ad, you can place it within the content or at the end of the article, where it will be relevant and contextual. If you use a video or rich media ad, you can place it in the center of the screen or as a pop-up, where it will be engaging and interactive.

6 Improve and optimize

The sixth and final step is to improve and optimize your mobile display ad. The improvement and optimization of your ad involves making changes and adjustments to your ad based on the feedback and data you get from your performance monitoring. You need to analyze your ad's strengths and weaknesses, and find ways to enhance its design, format, size, placement, and message. You also need to test your changes and see how they affect your ad's performance and results. You can use tools like Google Optimize, Optimizely, or VWO to run and manage your optimization campaigns.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?