What are the best practices for creating and curating engaging KM content on social media?

You can't spell Knowledge Management without Knowledge :-) What question are you answering for your audience? One of the keys to successfully sharing knowledge within a community (KM) is making sure your content actually conveys valuable, accurate knowledge. It's okay to inspire with social media, or gain attention with polls, but low-value content will dilute your message and weaken your standing with influential members of the community. Be sure to address an important issue with clear communication of beneficial knowledge that solves a meaningful problem. Finally, it's essential to support your content with a reference, source, or citation (as appropriate) to build trust with readers and give them a place to learn more about your topic.

Knowledge management contents for social media can be dimensioned in different thoughts. However, the first consideration for your KM on social media would be based on answering valuable questions of purpose and interests of the audience with your contents.

Understanding the purpose of your Knowledge Management (KM) content and identifying your target audience are crucial first steps. Define what you aim to achieve—be it sharing insights, solving problems, or building a community. Know who your audience is, their interests, and the kind of information they seek. Tailoring your content to meet their needs and expectations will enhance engagement and relevance, making your KM initiatives more impactful.

My audience is primarily professionals (based on LinkedIn stats and my email listing) throughout the spectrum from CEOs to professors to knowledge workers in various industries of defense, manufacturing, process improvement, and HR. I aim to make KM easy to understand and easy to use at whatever level people are at since it's only as complicated as you make it.

I want to make a difference between the two approaches. You are a content producer, and you are an expert KM manager in the company or work as a consultant. As content managers, all platforms could be suitable because you don't have specific and specialized concepts. In the second type, your target is clearer. All platforms that are usable for employees should be targeted. Sort them and have structure for publishing content.

The use of different platforms in social networks for knowledge management should be based on the level of confidentiality. For example, we cannot share an organization's specialized knowledge in LinkedIn, because this knowledge is the capital of the organization. But social networks are very important for informing and managing change in knowledge management. That is, we can share different contents about the importance, necessity and executive processes of production knowledge management on these platforms.

It may sometimes be more efficient to use traditional methods of communication, such as bulletin boards, to share knowledge management (KM) content. Utilize available spaces, such as walls or corridors, to display KM-related information. Clearly define the tools and techniques of KM, and highlight successful individuals and valuable lessons learned. Consider employing unconventional methods to engage a wider audience and encourage participation.

Pick a platform you enjoy. I enjoy LinkedIn more than IG, FB, and any other social platform. I enjoy interacting with people on LinkedIn since sometimes they are also on here more than the other platforms making it easier to share KM content. I also like keeping up with and meeting other KMers here on LinkedIn.

There's a big difference in selecting a platform - depending on the organization and the purpose. For a community, Facebook or LinkedIn can be very powerful - as they provide a free platform that can gather many members, easily. However, when a business needs a platform to share it's knowledge, an internal platform is the safe option - in can be within the Knowledge Management System or within a dedicated Portal or channel (Such as Microsoft Teams or Slack)

Creating original and valuable KM content is key to capturing and maintaining audience interest. Original content showcases your unique insights and expertise, setting you apart from others. Ensure your content is informative, practical, and addresses real-world issues or questions your audience faces. Providing high-quality, actionable knowledge helps build trust and positions you as a thought leader, encouraging continuous engagement and knowledge sharing.

Put what you want to share in your own words and include graphics when you can. Storytelling is one of my favorite things to do, but it's got to resonate with your audience otherwise they won't read it. Occasionally, polls are good, but only if they have a purpose.

Craft engaging and authentic KM content: - Strategic Stories: Showcase real impact through success tales. - Visual Infographics: Simplify complex concepts visually. - Expert Interviews: Gain insights from KM thought leaders. - Interactive Webinars: Host live sessions for discussions. - User-generated Content: Encourage audience contributions. - Industry Trends: Share the latest KM insights and reports. - Quick Tips: Offer easily digestible advice regularly. Scenario Challenges: Present hypothetical KM scenarios. - Knowledge Quizzes: Gamify learning with interactive quizzes. - Thought-provoking Questions: Stimulate discussions on KM philosophies. - Create a diverse and engaging KM content mix for impactful social media presence.

To create original and valuable content as a knowledge management expert, focus on addressing the specific needs and challenges of your audience. Offer insights, tips, and solutions that are not readily available elsewhere, demonstrating your expertise in the field. Utilize case studies, best practices, and real-world examples to illustrate key concepts and make the content relatable. Additionally, encourage audience participation through polls, questions, and discussions to foster engagement and collaboration. By consistently delivering high-quality content that adds genuine value to your audience, you can establish yourself as a trusted resource in the knowledge management community.

Share insights, tips, case studies, or industry trends that provide real value to your audience. For instance, you could create how-to guides, best practice videos, or share success stories related to your industry or niche. Make sure your content is well-researched, accurate, and adds a unique perspective or solution to common challenges. Engage with your audience by asking questions, encouraging discussions, and responding to comments or inquiries promptly. This not only builds trust but also encourages repeat visits and sharing of your content.

I share content I create, but also put my spin on things like knowledge sharing starts as early as when kids can communicate. One easy example is that of Show and Tell in pre-K or elementary school. Another way is to share others' content that you find interesting such as Schoolhouse Rock like Conjunction Junction or I'm Just a Bill. Those of us who grew up with Schoolhouse Rock remember singing the songs that taught us things which was a great way to share knowledge.

Start by identifying what your audience finds valuable—whether it's industry trends, case studies, or practical tips. Mix it up to keep things fresh; for instance, blend articles, videos, and infographics. For example, share a mix of expert interviews, how-to guides, and thought-provoking insights to cater to different learning styles and interests. This approach not only educates but also keeps your KM content engaging and impactful.

Knowledge is very dynamic and the great thing is that knowledge and information is diverse and hardly new; meaning at a point in time the knowledge in question have been utilized before; except in certain cases like in Artificial Intelligence (where new knowledge and prototypes are discovered every. single.day.). Curating knowledge follows this pattern: - You take the knowledge of something you want to write about, - Do a through research on this, - Check for materials online that have researched same topic, - Write it in your own words, - Make it your own, - Share this written-thoughts and interact with your audience.

To curate relevant and diverse content as a knowledge management expert, start by understanding the interests and needs of your audience. Seek out content from various sources, including industry leaders, subject matter experts, and reputable publications, to ensure a well-rounded perspective. Mix different formats such as articles, videos, infographics, and podcasts to cater to different learning styles. Additionally, prioritize content that addresses current trends, emerging technologies, and pressing challenges in the field of knowledge management. By offering a diverse range of content that resonates with your audience, you can keep them engaged and informed while providing valuable insights for their professional development.

Look for content from reputable sources that align with your industry or niche. This could include articles, infographics, videos, or podcasts that offer different perspectives or insights. Mix curated content with your original content to provide a balanced and informative experience for your audience. Ensure that the content you curate is up-to-date, accurate, and adds value to your followers. Engage with the curated content by adding your insights or opinions, sparking discussions, and encouraging your audience to share their thoughts or experiences related to the content.

I enjoy having knowledge coffees ?? and initiating conversations that generate knowledge which I leverage this into organization’s knowledge assets. After every knowledge coffee I acknowledge members for sharing their knowledge and encouraging them to share in various CoPs.

Use the following tips: 1. Ask Fun Questions Example: Post a picture of your workspace and ask, "What's on your desk right now? " Suggestion: Use polls or quizzes to make it interactive! 2. Celebrate Achievements Example: "Congrats to our follower @JaneDoe for winning 'Employee of the Month'! ?? How do you stay motivated?" Suggestion: Share success stories and tag the people involved to boost engagement!

Engagement with others in the KM realm is very important. I truly learn something new every day. When I was in the Navy, I learned about pulling into a new foreign port based on their experiences. I had a great time in ports where I never would have taken a vacation, but since we went there, I had a great time listening to what my Shipmates recommended seeing or eating. On LinkedIn, reading about others' successes and failures has really helped me to find a path that works. I am on this platform most days because there is so much knowledge to be found, discussed, and shared.

Acknowledging your audience and peers does not just mean acknowledging them only when they agree with you. It means to reply to them, engage them in conversation, and discuss differences of opinion. I learn something from everyone even when I don't agree with them. That's how new ideas are born and how unknown or unpopular viewpoints are learned or understood. It may be just that you don't know, but something that is very well-known is just unknown to you.

Actively participate in online forums, social media groups, and industry events to share insights, ask questions, and contribute to discussions. Encourage feedback and collaboration by responding promptly to comments and messages, and by initiating conversations on relevant topics. Additionally, consider hosting webinars, workshops, or virtual meetups to facilitate knowledge exchange and networking opportunities. By building strong relationships with your audience and peers, you can foster a culture of collaboration and continuous learning within the knowledge management community.

- Define clear KPIs aligned with content goals. - Monitor engagement metrics like likes, shares, and comments. - Utilize analytics tools for comprehensive performance tracking. - Gather qualitative insights through audience feedback and surveys. - Conduct A/B testing to refine content approaches based on results. - Stay agile and adapt content plans to evolving audience needs. - Regularly review and analyze performance metrics for iterative improvements. - Ensure sustained engagement and relevance in the dynamic social media landscape.

In the Museum Digitalisation Project (see above), we continuously improved our KM content. We did it like that: In our Museum Digitalisation Project, we continuously enhanced our KM content: 1. Aimed to increase virtual tour bookings and online exhibit views. 2. Used YouTube Analytics to monitor virtual tour video views and Facebook Insights for post interactions. 3. Conducted online surveys after virtual tours to gather visitor feedback. 4. Based on engagement, focused more on curator-led tour videos and artefact stories. 5. Added interactive features like virtual scavenger hunts to boost visitor engagement.

Track metrics like engagement rate, reach, and shares. Use insights to refine your content strategy, focusing on what resonates most with your audience.

Segmenting KM content based on audience demographics ensures that you deliver the right message to the right group. For example, in a knowledge-sharing initiative aimed at both senior executives and younger professionals, I curated content differently based on audience insights. For senior leaders, we shared in-depth whitepapers on industry trends, while for the younger audience, we created bite-sized infographics on career development tips. This targeted approach led to a 30% increase in engagement with the younger demographic, as they found the content more relatable. By segmenting content based on user demographics, KM efforts become more personalised and relevant, boosting engagement rates across different groups.

In the various projects we did in knowledge management, we came to the conclusion that video-based content has a much greater impact than text-based content, so I suggest knowledge management professionals to try this type of content.

TIP: To create buzzing KM content, use quirky GIFs on LinkedIn. Pair them with witty captions that tickle curiosity, leading folks to click and learn more!

In the cargo insurance industry, it is usual practice for knowledge material to be voluminous and “boring”. We have conducted some tests to show that it doesn’t always have to be. You can distill the information to its essential parts without losing meaning, keeping readers engaged and information directly applicable.

Respond to queries, Keep yourself updated on latest trends, develop a content calendar, Try to add value by providing insights, be practical in providing the solutions.