What are the best practices for conducting cost-benefit analysis in e-commerce?
Cost-benefit analysis (CBA) is a widely used tool for evaluating the economic feasibility and efficiency of e-commerce projects and initiatives. It compares the expected benefits and costs of a decision, and helps you choose the best option that maximizes the net benefits. However, conducting CBA in e-commerce can be challenging, as there are many factors and uncertainties to consider. In this article, we will discuss some of the best practices for conducting CBA in e-commerce, and how to apply them to your business.