What are the best practices for collecting and displaying social proof and testimonials on your website?

1 Choose the right types of social proof

Not all social proof and testimonials are equal; the type of social proof you use to demonstrate your credibility and authority depends on your industry, niche, and audience. Common forms of social proof include customer reviews and ratings, which are especially popular for e-commerce and online businesses, allowing customers to share their honest feedback and opinions. Customer testimonials are more detailed and personal, usually accompanied by a name, photo, and other relevant information, highlighting the benefits and outcomes of using your products or services. Case studies and success stories are more in-depth and data-driven, demonstrating how you helped customers achieve their goals and overcome their challenges. Social media mentions and user-generated content are organic and authentic forms of social proof from customers and fans on social media platforms, showing how your products or services are used and enjoyed by real people. Lastly, influencer endorsements and expert opinions come from authoritative and credible sources, such as industry leaders, celebrities, experts, or media outlets, demonstrating that your products or services are trusted and recommended by influential and respected figures.

2 Collect social proof and testimonials strategically

To effectively collect social proof and testimonials, it is essential to have a well-defined and consistent strategy. Here are some tips to help you acquire more and better social proof and testimonials: Ask your customers for their feedback at the most opportune moment, such as after they make a purchase, complete a course, or reach a milestone. Utilize various channels and methods, such as email, surveys, pop-ups, or social media, to make the process of giving feedback as effortless and convenient as possible. Segment and personalize your requests for feedback based on criteria such as purchase history, behavior, preferences, or demographics, and use personalized messages and questions. Don't forget to follow up and thank your customers for their feedback, as this will demonstrate your appreciation and help you build a long-term relationship. You can do this by sending a thank-you email, offering a discount or a freebie, or featuring them on your website or social media.