What are the best practices for collaborating with photographers and videographers?

start with a creative brief that details: - the objective of the content being created and how it ladders up to a larger communications plan or marketing strategy - also, who the target audience is and what you know about the audience's behaviors/ticks/content preferences (e.g., video length) - include specific placements and sizing - add a caption for content being issued on social media, and specify if its being shared by a brand, influencer, or partner - include any visual references/inspo and a shot list in the case of video **in my experience the more detail you provide, the better the output and (fingers crossed!) fewer iterations. engage account, client, and key stakeholders to weigh in on a brief before it's with creative. gl!

Photographers & videographers like to work with me because I treat them as the experts at what they do & don't try to dictate it or direct them. They need to know what you have in mind, what the project is about and any rules that could interfere, such as a minor not having permission from their parent or guardian to be photographed. But a request for a photographer or videographer on your news or content staff should be treat as that -- a request - not an assignment. You are their collaborator, not their editor or boss. They will do their best work when they have your full support to help get them what they need to illustrate the story. Also, never get in their shot, stay behind the photog at all times :)

Atores parem na marca! A luz é desenhada para você em rela??o a camera. Se você ensaia uma coisa e na hora de gravar fizer outra pode comprometer a sua própria luz.

When collaborating with photographers and videographers, it is crucial to provide a well-defined project brief. As a content specialist, it's essential to have a clear understanding of how and when the images or videos will be utilized. This includes specifying their purposes, such as press releases, website content, landing pages, marketing materials, social media posts, or any internal communication formats. For videographers, it's equally important to communicate the script, tone, and the intended broadcast platform for the video.

Understanding that each photographer or videographer has their own distinct skills and artistic style is crucial. It's not just about capturing images or scenes; it's about conveying a message or story through visual elements. Take the time to review their portfolios and discuss their previous work to better understand their capabilities and style. They have a trained eye for detail and a deep understanding of their craft, so their input is valuable. Trust their judgment and expertise, even if it might seem different from your initial vision

A shot list is a very important part of preparation for any stills or video shoot. Outlining and defining the goals of the shoot in a list format can be very useful for determining the schedule of a shoot. Clients should set priorities, defining must have vs nice to get shots. Providing this list several days or weeks in advance of the shoot can enable the best possible planning on the part of those in charge of producing the shoot. With advance notice, an experienced production can make things move efficiently and smoothly between shots to get the most out of the day.

I want to emphasize deliverables. Focusing on final deliverables in as much detail as possible in the early stages aligns client and creator, makes the budget rock solid, and can even help spark creative ideas.

Start here! Before you kick off any content development it's critical to first ask the hard questions about what it is you're trying to create: What do you want to say or show? What action do you want to have happen after? Who is your audience? What do they already believe? What do you want them to believe? What do YOU need to say or show to convince them? For anyone who regularly works with videographers and photographers, I would highly recommend developing a creative brief worksheet. Having a solid and succinct vision at the start of production gets everyone aligned early, and helps dictate creative scope and budget.

Provide inspirational materials! Yes, you have unique ideas, but spend time trying to locate content assets that communicate the same tone, style, emotion, and format you're trying to achieve. Use these pieces to guide your team throughout the entire production process, from ideation to post-prod and even launch.

Photographers & Videographers need to know and understand the basis of your project, the audience and the deliverables required for the project. The end vision needs to be communicated in a clear and concise manner. But please mind that you're not interrupting their creativity on the line. Because many-a-times, we as content creators try to verbalize or communicate our requirements and even tell them "how" to do it. That should not be the goal. The "what" and "when" should be communicated, without the "how" and you'll see them flourish with your idea and their creativity, the end result will definitely be worth a show!

Depending on where you are in your photo or video journey, finding out the skills that will make you ultimately the most valuable specifically to the photographer or videographer you'd like to collab with would be the first step.

Pre-Production Planning: Work closely with photographers and videographers during the pre-production phase. Discuss concepts, shot lists, lighting requirements, and any technical specifications. This helps ensure that everyone is on the same page before shooting begins. Technical Expertise: Leverage your technical expertise to provide guidance on camera settings, lighting techniques, and equipment selection. Offer suggestions for achieving the desired aesthetic while considering practical constraints.

Spend plenty of time to prepare the brief. You will likely be excited to get started with the creation stage, but the brief has to be spot-on in order to deliver an exceptional photography project. Involve people from various areas of your business to include their goals in the brief to allow it to tick multiple boxes.

People fail to plan but unexpectedly don't plan to fail. Agreement is key to any contract. The less a client understands the more I charge. Why? Because the work is harder and takes more time. You end up educating the client.

La planificación es sin duda una de las fases más importantes en un proceso creativo, ya sea en fotografía o cualquier otro medio. Intentar visualizar los objetivos, buscar estrategias y desglosarlas en etapas, actividades y tareas no solo resulta importante para enfrentar el encargo, sino que también facilita visualizar los costos y presupuestos de la obra.

What has particularly worked well is 1. Organizing regular small meetings to discuss how we should continue, capture feedbacks and reframe them within the global objective of the project. 2. Get things done together. Back-and-forth messaging can lead to lots of easily avoidable misunderstandings. Take 2h-3h to decide what has to be done and do it together to have what you decided to accomplish. I've never done anything so effective. All the best and happy to exchange about it!

I have try video last time as a second shooter for wedding video and showing backstage this was new and amazing increasing experience a things to do again

We started in our last meeting, taking a recent project to showing the team why we are proud of the project. This invited feedback, while also letting the team look at what we could do differently. I found that this way was extremely respectful and allowed others to say what they thought in constructive way.

Collaborative Problem-Solving: Be prepared to troubleshoot technical issues and adapt to changing conditions during shoots. Foster a collaborative atmosphere where ideas can be freely exchanged, and solutions can be explored together. Respect Professional Boundaries: Recognize and respect the expertise of photographers and videographers. Offer input and guidance when appropriate, but also trust their judgment and creative vision.

Feedback can be so helpful when trying to improve a project. So when giving feedback or critiquing, be sure to use examples to lead towards the direction you want the project to go. Also when an issue appears, don't explain how you would fix it, that is for the professional you are working with to do. It can come across patronising if you don't have the specific relevant experience to talk about.

In my experience, it is important to provide a clear and detailed brief with the goal in mind, make sure it is not to verbose while trying to make it detailed. Also, allowing them the creative freedom to bring their unique perspective to the project can enrich the project even further leading to creative eureka moments. Lastly, be able to provide constructive feedback. Don't just say things like 'make it pop' or 'make it exciting'. Let them know what you mean by showing a great example, this really helps.

Effective collaboration with photographers and videographers involves clear roles, open communication, detailed planning, and mutual respect for expertise to create compelling visual content.

Feedback... Feedback.. Learn... Repeat... Building and learning is always part of the trade. Never stop asking for feedback and learn for it.

Feedback and Iteration: Provide constructive feedback during the review process. Encourage photographers and videographers to iterate on their work based on client feedback and project requirements. Documentation: Keep detailed records of project specifications, feedback, and any changes made throughout the production process. This documentation can be invaluable for future reference and troubleshooting. Professionalism: Maintain a professional demeanour at all times, both on and off set. Respect deadlines, honour commitments, and strive to deliver high-quality work that exceeds expectations.

Keep hold of that licensing agreement! It's easy to lose track of the various permissions related to your newly commissioned photographs. Maintaining legal compliance after the shoot is complete will keep your photographer happy and they'll be excited to work with you again.

Efectivamente, para crear sinergia y aprendizajes para ambas partes, lo ideal es mantener una muy buena comunicación, evaluar lo aprendido y crear instancias para poder compartir aquello que logró los resultados y ver donde se puede mejorar.

One thing I've found helpful is to get to know the person behind the camera better. Fostering a good working relationship with the people you work with can improve the quality of the work done. Afterall, we are social beings, and in my experience applying good people skills when collaborating with my videographer or photographer can make the project more enjoyable and the output better.

Dar espacio a la construcción del caracter y habilidades blandas necesarias para una buena comunicación es escencial a la hora de enfrentar un encargo creativo. Sistematizar la oferta ayuda mucho a entender mejor al cliente y ofrecer no solo la major calidad sino también la mejor experiencia en todo el proceso.

Actively listen to each other's ideas, and give each other the freedom and time needed when working on shared tasks. Coordinate your schedules ahead of time to avoid getting in each other's way while working simultaneously. Be open to each other's feedback

It's probably stating the obvious, but with all of the above points, make sure to properly document it all, that way there is no misunderstanding and everyone is on the same page.