What are the best mobile-first video editing practices for content marketing?

Once you've done that- make sure you have the right editing app that can resize your videos as per your need so that you don't end up having to edit one video multiple times. Editors such as Canva, Inshot, Kinemaster, make it easy to edit and format

When crafting videos for mobile content marketing, think vertically or squarely, keep it short and snappy, and hook your audience right from the start. Prioritize legible text overlay and use larger fonts for small screens. Brand your content early and use simple transitions. Mobile video editing apps are your best friends and optimize your thumbnails for clickability. Test your videos on various devices, and don't forget to explore mobile-specific features. By embracing these practices, you'll create content that shines on mobile screens and captivates your audience.

The aspect ratio should be decided during the ideas conception and should be based on where the content is determined to go. Use vertical where the videos are naturally vertical (9:16), and use horizontal where videos are natural horizontal (16:9) If you are confused which you should use, check your analytics and make your decision from there. .

Be aware of the platform you are posting on and what the quirks, culture, and features are, as well as how content is discovered. Make sure the video is formatted correctly for the platform. Make sure within the first 3-5 seconds you've edited to grab attention but to deliver on some type of value. Remember to make your video style recognizable instead of copying what you see is popular, you can take inspiration but your content should stand apart.

Actually, the very first step in mobile first video editing is choosing the most flexible video recording mode in your camera. For example, there are a few new cameras, such as the Panasonic S5 II, which offer high resolution, 'open gate' recording modes. The 'open gate' mode produces an image that covers the whole camera sensor and allows you to use the same image for horizontal, square or vertical formats without losing or cropping out large portions of your image.

Given the short attention span of the audience on platforms like Instagram and Tik Tok and the infinite feed available at the disposal, the video needs to catch their attention right off the first 3 to 6 seconds. This hook-bait can be created either using an appealing visual or a valuable information for the audience.

Whether you create long-form or short-form content, grabbing the viewer's attention within the first 5 seconds is of utmost importance! Other than that, keeping it short and sweet doesn't always mean you need to create content under 30 seconds. Creating content that's over 1 minute is okay, but make sure that every second of your content adds value for the viewers.

Some brands still persist with the idea of telling everything via video, which, in such a short time, has become popular but yet an outdated approach. ? The user journey is the key; devise content that attracts attention towards the next step instead of just focusing on the initial outburst of information.

You have 2 seconds to grab attention with short form video. Most of the platforms that showcase short form videos are interest based algorithms, meaning you don't have the luxury of being shown to people who know you. Your first 2 seconds needs to grab attention, the following 3 seconds need to hook them into watching the rest of the video. Your video should be as short as possible while still getting your point across and maintaining attention.

Our attention spans are getting shorter and shorter, you've got to hook us in those first few seconds and then keep us there. Look at the analytics of your past few videos and see where your audience drops off. You can then watch your video back and try to figure out why you lost their attention!

It's also key to remember to center all your important content and not place it at the bottom or towards the corner as it runs the risk of getting cut off on some people's phones.

Rather than focusing on the aspect ratio, you need to ensure your key content is within the "Safe Zone" area. This tip is exclusively for vertical content on TikTok, Reels, and Shorts, as both platforms have areas that can obstruct your content.

I'm still confused as to why it takes so much effort on the part of mobile users to turn their phones sideways to watch videos that are of standard (i.e. landscape) aspect ratio? Can someone give me some insight? Have people become so damn lazy?

A otimiza??o da propor??o da imagem é vital para garantir que o conteúdo seja exibido corretamente em diferentes dispositivos (celulares, notebooks, tablets, etc.) e plataformas. Utilize ferramentas de edi??o que permitem ajustar a propor??o da imagem, evitando cortes inadequados ou barras pretas. Certifique-se de que os elementos importantes do vídeo, como textos e logotipos, estejam centralizados e n?o sejam cortados.

Always shoot bigger than you need and crop into each platforms aspect ratio so you will never be tempted to stretch or fill your video. Most phone cameras have more than enough pixels to allow you to maintain quality with those crops.

Adding text/ captions can be tricky! It is not as easy as it seems, if you did not use AI, you will not only have to write a script but memorize it upon shooting and adding it manually to your video which probably will take couple of hours, That's why AI tools tools were invented like: - Captions ( For Iphone Users) - Vidyo.ai - Bith.tv After uploading your video, you will be able to wait almost couple of seconds till your video is ready to get exported! Please make sure to revise your captions before uploading to social media as most of the time accuracy comes between 80% - 95%

Many people do not watch TikToks with sound on or if they do, oftentimes the sound is the bare minimum. If your videos do not have captions or you have not enabled auto-captioning, then you may be missing out.

Short form video, especially on instagram, are consumed regularly without sound. Captions are not only important for accessibility, but for making sure your audience can watch without altering their consumption environment by turning on the sound.

Captions are incredibly important for accessibility. Any global brand or content creator should make sure their content is captioned not only to capture the attention of those scrolling without sound/earbuds, but also for those who are hearing-impaired. Captions are easy to add and can help determine a brand/creator's ability to capture a user's attention for a brief moment or their heart for the long-term.

Many video editing apps, like CapCut, have captioning capabilities embedded within the program. Make sure to edit your captions by making them a readable size, enabling animations and using color to highlight the text.

Certain platforms reward content if they leverage the trending audio or music for the videos by offering a wider reach and consequently, higher engagement. Instagram and Tik Tok are two such platforms. However, the visuals embedding the audio/music needs to be relevant for the audience and of highest quality for this to work.

Most people's first mistake in sound is the audio levels of each element - especially when you compile videos and audio that come from different resources. Figure out how to normalize or balance your audio in the whole project. You'll find many tutorials on the internet to help you with that.

Sound is very important on a video. Make sure there is no backround noises when you're recording and, if possible, add some music during the editing. However, be careful when choosing the music. Don't just follow the trend. Be coherent with your brand positioning and the message your trying to get through. And, don't forget to watch out for copyrights.

Sound is another crucial aspect of content, especially on TikTok! It not only adds energy and atmosphere to the content but also plays a significant role in TikTok's FYP (For You Page) algorithm, as TikTok heavily involves music. So, make sure to always use music from the TikTok app, utilize trending sounds effectively, and boost your content views!

Especially on TikTok, some users are looking for challenges and trends specifically based on/filtered by the song used, so it is incredibly important to be cognizant of this as you attempt to go viral for any content you create. You may want to use your favorite song, but a viral/trending song relevant to the topic of your video may result in greater reach/visibility.

It is imperative to use effects cautiously as often when not done right, its authenticity suffers. Use effects and filters only when they enhance the appeal and value of the content for the target audience.

The guiding principle here is all about how you build in "attention resets". It used to be the case that we only needed to capture our audience's attention to press play. Now, with so much content demanding our attention, we not only have to get our audience to press play, but we also need to get them to STAY watching. That's where experimenting with effects and filters can come in handy to help to reset someone's attention. Think about how much time it takes for your own mind to wander when watching a video. Is it 3 seconds? 8 seconds? These are the intervals you want to be thinking about bringing in a certain effect. It was when we started to nail this that play, watch time and engagement really increased.

Avoid filters and focus on authentic content with engaging transitions. A few transitions, when combined with the right shots & angles, can turn a so-so video into a professional piece of content. Even in short-form content, try several shots at different angles and pans. Combine these with transitions to keep the viewer's attention and add a cinematic flavor to your video. CapCut has these built-in, and so do platforms like TikTok.

Effects and filters are OK to use, but be careful. If you are trying to transmite a professional image, most of effects and filters may not be a good idea to use. Think of your audience and your tone of voice before choosing them (effects and filters).

A video can be dynamic while still being professional. Most people are used to consuming dynamic video in their personal lives so, done well, videos with effects and filters can translate well to the professional environment and make you stand out from boring corporate video. Stickers on the other hand, don't translate well to the professional environment. Transitions are an important way to add a professional and polished look to your content while still being subtle.

There was a video i WATCHED on YOUTUBE for a famous TIKTOKER called Abir El Saghir, Abir's video niche is primarily centered around cooking and food preparation. She uses an innovative style in her videos, making traditional meals and sometimes providing content that supports Arab heritage. Her content blends the art of cooking and cinematography, with a focus on preparing traditional and international meals complimenting her cooking with beautifully coordinated aesthetics and music. On One of her recent interviews, she was asked how long does it per each video? SHE SAID "7 HOURS JUST FOR PREPARATION!" To cut it short, Study your content, analyze and keep going! Be Authentic, Be Unique.

It's important to call out: Video content doesn't belong on all platforms. AND Not all content creators need to create video content. Before learning what the best mobile-first video editing practices for content marketing are, make sure your audience wants videos.

When creating short form video, you need to constantly reset the audiences OODA loop. This is an acronym used to describe the process our brains take when making a decision. O-Observe O-Orient D-Decide A-ACT Exp: You see something flying into your direction (observe). You understand it was a ball (orient) You decide you want to catch it (decide) You raise your hand to catch the ball. (Act) Great short form video keeps the viewer "in between the Os" of Observe and Orient. By using scene changes, overlayed audio, flashy or jumping captions, overlayed stickers, etc. we are resetting the viewers attention and forcing them to reorient and thus never deciding to act. This results in longer video retention and increased reach.

Many marketing specialists approach short videos as a channel instead of a message. Channels are Linkedin, Instagram, Facebook, TikTok, YouTube, etc. You'll find different people on each channel so you need to adapt the message to each channel as you would to a different target group. Different target audiences use Facebook to Instagram and etc.

Power of good lighting: Make sure you have good lighting while shooting your footage and you are shooting with the right kind of light? It’s up to you to asses whether the lighting is too harsh or soft.