What are the best metrics to track community engagement?

I favor Salesforce Marketing Cloud + HootSuite to track metrics. Want to go deep? Check out TSV Analytics and Tagger Media. Share of voice is a metric that’s applicable across audience segments. Avoid Macro analysis, drill into your core followers.

Likes, Comments, and Shares: See how many people are showing love for your content by liking, commenting, and sharing it. The more action, the merrier! Time Spent on Page: Check out how long folks are hanging out on your page. The longer they stick around, the more they're vibing with what you're putting out there. Participation in Polls and Surveys: If you're running polls or surveys, see how many people are jumping in. It's a sign they're into what you're asking. Number of Active Members: Keep tabs on how many peeps are getting involved in your community discussions and activities. Conversion Rate: If you're trying to get people to take specific actions, like signing up for something or buying stuff, track how many actually do it.

Using the analytics tools on each social media platform can help you get a clear understanding of what is happening in terms of community engagement. Personally, I like to look at things such as: - Shares: how many times the post was shared to organically reach a bigger audience. - Comments: how many times someone took the time to comment on the post AND the responses from others. - Saves: how many times the post was saved to be later referenced. These help paint a picture of community engagement for social media.

En mi experiencia, mas allá de que las comunidades tienen que tener una masa critica, y por eso el tama?o de la comunidad siempre tiene que tener un lógica detrás. Mas alla del tama?o, yo diría que la tasa de interacción de la comunidad es la mejor forma de medir. El alcance es la consecuencia del tama?o y la interacción. Solo con la combinación de Google Analytics y de las herramientas de medida interna de las redes sociales se puede hacer un buen seguimiento de la comunidad. Después de medir tama?a, alcance, interacción y crecimiento, y solo si la comunidad puede convertir el contenido el algo mas, podemos hablar de que la conversión también se vuelve relevante de medir

Quantity and quality of crowd drawn are the key metrics to monitor. Eye balls, ears and wallets! Know your numbers and follow them with care.

There's no "one size fits all" set of metrics to measure meaningful community engagement. First, define your audience and your purpose/goal. Who are you seeking to engage, and what matters in their journey? How do they get from here to there? Let go of any vanity metrics such as likes or raw views or listens. These don't equal meaningful engagement. But time spent, replies, and request/form fills might. Also, pay attention to measuring engagement with your target audience, not your team: impressions, views, listens, shares, replies, mentions, and time spent from folks who work with you will skew whatever metric you set for engagement. Be intentional, get goal alignment, and measure to your goal. Adjustment based on what you learn.

Leveraging impact and value metrics is essential for understanding the contribution of community engagement to your business objectives. By monitoring metrics such as conversion rates, revenue, cost savings, and advocacy levels, you can quantify the success of your engagement strategies. These metrics reflect the financial benefits, like increased sales or reduced operational costs, and the growth in brand ambassadors, underscoring the multifaceted value of community engagement.

The only metric that creators should be focusing in on is the engagement rate as it measures how much of your audience actively engaged with your content.

One of the difficult things to remember is that certain engagement happens behind the scenes, especially when it comes to social lurkers. Leave space for metrics that involve qualitative responses as opposed to pure quantitative metrics.