What are the best analytics and user feedback tools for improving cross-platform games?

1 Analytics Tools

Analytics tools are software applications that collect, process, and visualize data about the behavior and performance of games and their players. They can help developers understand how players interact with their games, what features they like or dislike, how they progress and retain, how they spend money and time, and how they respond to changes and updates. Analytics tools can also help developers monitor and optimize the technical aspects of their games, such as loading times, crashes, errors, memory usage, and network latency. Some examples of analytics tools that support cross-platform games are Unity Analytics, GameAnalytics, and Firebase.

2 User Feedback Tools

User feedback tools are software applications that enable developers to communicate with their players and gather their opinions, suggestions, complaints, and ratings. They can help developers identify and address the needs and preferences of their players, improve the quality and usability of their games, and increase player loyalty and satisfaction. User feedback tools can also help developers test and validate their ideas and assumptions, and measure the impact of their changes and updates. Some examples of user feedback tools that support cross-platform games are SurveyMonkey, UserVoice, and AppFollow.

3 Integration Methods

Integration methods are ways of connecting analytics and user feedback tools with cross-platform games. They can vary depending on the type and complexity of the tools and the games, but they generally involve adding some code or plugins to the game engine or framework, and configuring some settings and parameters on the tool dashboard or website. Some integration methods are easier and faster than others, but they may also offer less flexibility and functionality. Some examples of integration methods for cross-platform games are SDKs, APIs, and webhooks.

4 Data Visualization

Data visualization is the process of presenting data in graphical or pictorial forms, such as charts, graphs, maps, or dashboards. It can help developers make sense of large and complex data sets, identify patterns and trends, compare and contrast different variables, and communicate their findings and insights. Data visualization can also help developers track and measure their key performance indicators (KPIs), such as retention, conversion, revenue, engagement, and satisfaction. Some examples of data visualization tools that support cross-platform games are Google Data Studio, Tableau, and Power BI.

5 Data Analysis

Data analysis is the process of applying statistical or mathematical techniques to data, such as descriptive, inferential, predictive, or prescriptive analysis. It can help developers explore and understand the data, test hypotheses and answer questions, discover hidden relationships and correlations, and generate recommendations and actions. Data analysis can also help developers optimize and improve their cross-platform games, such as by segmenting and targeting their players, personalizing and customizing their experiences, and experimenting and iterating their features and content. Some examples of data analysis tools that support cross-platform games are R, Python, and Excel.

6 Data Privacy

Data privacy is the protection of personal and sensitive data from unauthorized or unethical access, use, or disclosure. It can help developers respect and comply with the laws and regulations that govern the collection and processing of data, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). It can also help developers build trust and reputation with their players, and avoid legal and financial risks and penalties. Some examples of data privacy tools that support cross-platform games are Firebase Authentication, OneTrust, and Secure Privacy.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?