What are the benefits of UX design when communicating with stakeholders?

Collaboration between UX Design and Information Architecture (IA) empowers designers to grasp the product's architectural foundation and its feasibility. Designers can design the product with reduced technical complexities during development. IA understand the business needs, but with UX designer's collaboration they will get unique insight into the true desires of end users gleaned from designer research, allowing them to fine-tune the architecture at an early stage.

The collaboration between UX design and information architecture (IA) offers several benefits. UX design encourages teamwork among information architects and other UX professionals, including researchers, designers, and testers. They can combine their skills and perspectives to create more comprehensive and cohesive solutions by working together. Additionally, UX design ensures that IA decisions align with user research, testing, and feedback, validating assumptions and identifying potential problems. This allows for iterative improvements based on actual user data.

UX design also helps Information Architects to narrow down on primary and secondary information to cater to the users, which in turn help the business.

In my experience, UX needs to watch how people use their products, find the pain points associated with product and content architecture and help drive changes that reflect how the customers understand IA. This will involve working with IA leads (if they exist in your company) but often it's with C-Level stakeholders, Content leads, and Product Management. A lot of product and content structures reflect how the business organizes around internal teams and product creation, not necessarily how customers go looking for things. UX and IA work together to produce taxonomy and category concepts and validate the ideas with stakeholders and customers using card sorting, diagramming and other techniques.

O design de UX promove a colabora??o entre profissionais, como arquitetos da informa??o, pesquisadores, designers e testadores, resultando em solu??es mais holísticas e coerentes. A integra??o da IA no processo de UX é beneficiada pelo alinhamento com a pesquisa, teste e feedback do usuário. Essa abordagem baseada em dados reais permite validar suposi??es, identificar problemas e iterar solu??es. A colabora??o e a considera??o da perspectiva do usuário s?o cruciais para o sucesso de projetos de IA. O design de UX desempenha um papel fundamental ao criar experiências centradas no usuário, aproveitando o potencial da IA de forma ética e responsável.

Involving stakeholders early in your UX process helps understand their perspective on the solution and keeps the feedback cycle running effectively.

Project Managers are often recruited by Senior Leaders to investigate or implement their ideas. It's essential to validate these ideas with said Stakeholders and UX teams are key to capturing a vision for these projects that can be reviewed and validated to ensure stakeholder alignment and support. This collaboration should be a structured process and I usually begin with mid to high-fidelity concepts to show a detailed vision for the idea. Stakeholders don't necessarily need to be involved in the typical UX steps to define, test, scope and implement a solution, but it is very worthwhile to give them a great concept view to make sure the request is understood, secure their support and help them evangelize.

Completamente de acordo! O UX design n?o só aprimora a experiência do usuário, mas também desempenha um papel crucial no envolvimento das partes interessadas. Destaco a relevancia das ferramentas como personas, cenários e protótipos, que n?o apenas comunicam conceitos de IA, mas também ilustram necessidades e metas do usuário. A abordagem de cocria??o e avalia??o envolvendo as partes interessadas é um verdadeiro highlight, proporcionando uma colabora??o mais efetiva e resultando em solu??es mais alinhadas com as expectativas e objetivos. Essa integra??o do UX design eleva certamente o impacto positivo nos resultados de negócios. ??

When communicating with stakeholders, the benefits of UX design include improved user satisfaction, increased productivity, and reduced development time and costs. Good UX design also helps create a positive brand image and can lead to higher user engagement and retention.

One benefit of UX design is educating stakeholders about the value and importance of IA and UX. It helps explain principles, processes, and best practices and demonstrates the impact of solutions on user satisfaction, loyalty, and engagement. It also inspires a user-centered mindset in stakeholders.

UX design helps stakeholders understand the users and make necessary changes in their approach and their business decisions, etc.

Once you have a solid product or feature concept and PM is going to support it, it's up to the Product Team to validate the idea for customer need and business impact. This can follow UX and PM best practices and the process should be exposed to the original Stakeholder. If the idea morphs and mutates form legitimate research, testing and validation, it's essential to capture this for the devlepoment team and communicate it to the Stakeholder to avoid opinions based push-back and changes. IMO stakeholders will buy-in to the UX and Agile process as they learn the steps and see the results and outcomes. It takes effort and time, but you're basically making case studies you can use to promote your team and in your portfolio so do it!

O UX design desempenha um papel crucial na educa??o das partes interessadas sobre o valor da IA e da UX. Destaco a capacidade do UX design em explicar de forma clara os princípios e práticas recomendadas, relacionando-os aos objetivos do projeto. O destaque vai para a demonstra??o do impacto e benefícios das solu??es, utilizando métricas e evidências para mostrar melhorias na satisfa??o, fidelidade e engajamento do usuário. A promo??o de uma mentalidade centrada no usuário é um verdadeiro highlight, incentivando as partes interessadas a considerar ativamente a perspectiva do usuário em suas decis?es e a??es. Uma abordagem que certamente eleva a compreens?o e valoriza??o da IA e UX. ??

For UX professional managers and directors there his always a component of sharing vision across your company. Proactively engaging Stakeholders is a good way to ensure that the whole company has a common idea of what the future looks like. I've typically used high-fidelity concepts with an accompanying written narrative tied back to primary customer use-cases and Jobs-To-Be-Done. You can always talk details when someone wants to, but alignment at high level should emphasize corporate objectives and priorities and customer value.

O UX design desempenha um papel essencial no alinhamento das partes interessadas, evitando conflitos e mal-entendidos. Destaco a importancia de estabelecer uma linguagem e uma estrutura comuns, garantindo que todos compartilhem a mesma compreens?o sobre o escopo, metas e resultados do projeto. O verdadeiro highlight está na capacidade do UX design de criar entendimento compartilhado, utilizando padr?es e diretrizes que definem as conven??es e expectativas de IA e UX. Essa abordagem n?o apenas facilita a colabora??o, mas também assegura que todas as partes interessadas estejam alinhadas na busca dos mesmos resultados para usuários e negócios. Uma contribui??o significativa para o sucesso do projeto! ??

Compartilho totalmente da vis?o sobre o impacto do UX design na satisfa??o das partes interessadas. Destaco a relevancia de entregar solu??es que v?o além dos requisitos funcionais, abrangendo aspectos emocionais e estéticos. O verdadeiro highlight está na capacidade do UX design em criar solu??es inovadoras, encantadoras e memoráveis, proporcionando diferencia??o frente aos concorrentes. A garantia de consistência, confiabilidade e acessibilidade, resultando em uma experiência positiva e perfeita em diversos dispositivos e contextos, é um elemento essencial para superar as expectativas das partes interessadas. Uma abordagem completa que valoriza n?o apenas a funcionalidade, mas também a experiência do usuário em sua totalidade. ??

Think of Stakeholders as a type of customer that you need to keep happy so they will pay you. This is not always just about impressing them early, but also about managing expectations. As projects progress through the development process, and scope and design targets changes, capture this and report it back to your Stakeholder customer so there are no surprises to them on release.

O destaque dado à capacidade do UX design de impressionar e gerar orgulho nas partes interessadas, encorajando-as a apresentar as solu??es para seus públicos. O verdadeiro highlight aqui é a ênfase na capacita??o contínua das partes interessadas, proporcionando treinamento, documenta??o e suporte necessário para garantir a utiliza??o e manuten??o eficazes das solu??es. A motiva??o para que as partes interessadas promovam ativamente o valor da IA e UX em suas redes é um componente crucial para o sucesso e reconhecimento das solu??es. Uma abordagem completa que vai além da implementa??o, buscando a sustentabilidade e defesa a longo prazo. ??????

In my experience, showing (UX) user research videos in front of engineers, product managers or business leaders opens their eyes to the stark reality of what our users experience when using our products. Time after time, my stakeholders come away saying “I had no idea how confusing our product was”