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What are the benefits of using SMS marketing for event promotion?

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If you are an event planner, you know how important it is to reach your target audience and generate interest in your event. You also know that there are many channels and tools available for event promotion, but not all of them are equally effective, affordable, or convenient. In this article, we will explore the benefits of using SMS marketing for event promotion, and how you can use it to create a successful campaign.

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Alyson Atwell

Director of Marketing at PublicRelay
Syed Munib Ur Rehman

BDR / Account Executive / SDR driving growth strategy with sales, CRM, and process improvement expertise

1 What is SMS marketing?

SMS marketing is a form of direct marketing that uses text messages to communicate with your potential and existing customers. SMS stands for short message service, and it is one of the most widely used and accessible forms of communication in the world. SMS marketing allows you to send personalized, timely, and relevant messages to your contacts, and get instant feedback and results.

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Syed Munib Ur Rehman

BDR / Account Executive / SDR driving growth strategy with sales, CRM, and process improvement expertise
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People tend to stick to their phone more often and has a 95% open rate. And land directly in inboxes of people. This gives instant results on the go.

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2 Why use SMS marketing for event promotion?

SMS marketing is a great tool for event promotion, boasting an average open rate of 98% and a response rate of 45%, compared to 20% and 6% for email. It is also cost-effective, with MobileSquared reporting that every $1 spent on SMS marketing can generate $36 in revenue. Furthermore, SMS marketing is easy to set up and manage, and does not require any special skills or software. Additionally, it enables personalization based on contacts' preferences, behavior, and location. You can also use SMS marketing to create a two-way conversation with your audience, encouraging them to take action such as registering, confirming, or sharing your event.

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3 How to use SMS marketing for event promotion?

Using SMS marketing for event promotion requires following best practices to ensure success. You must build a compliant and qualified list with permission and consent of your contacts, and segment based on event goals. Crafting clear and compelling messages is also essential; they should be concise, catchy, and include a call to action. Optimizing timing and frequency is key; use data and analytics to determine the best day and time to send messages, adjusting frequency according to event stage. Lastly, testing and measuring results is necessary; measure open, click, and conversion rates to improve the campaign.

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4 Examples of SMS marketing for event promotion

SMS marketing is an effective and versatile tool for event promotion, and can help you reach and connect with your audience, as well as increase attendance and conversions. Depending on your event type and objective, here are some examples of how you can use SMS marketing for event promotion: announcing a launch event, promoting a webinar, attracting attendees to a conference, and creating buzz for a festival. For instance, you can use SMS marketing to announce your new product or service and invite contacts to join the launch event. You can also use it to remind contacts to attend a webinar, attract attendees to a conference, or create excitement for a festival. Try SMS marketing today and witness the difference it can make for your event.

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Alyson Atwell

Director of Marketing at PublicRelay
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In my experience, the best way to utilize SMS with events is with reconfirmations. This way you reduce the possibility of coming across as potential spam (especially if you're in B2B!), because you're only reaching out to individuals who should be familiar with you and your event - and who are expecting updates regarding it. Every touch point should be designed to deliver value, so while you're using SMS to reconfirm that they're still planning to participate, you can at the same time introduce a main POC who they can reach out to with any questions before, during, or after the event.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the benefits of using SMS marketing for event promotion?

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3

4

5

1 What is SMS marketing?

2 Why use SMS marketing for event promotion?

3 How to use SMS marketing for event promotion?

4 Examples of SMS marketing for event promotion

5 Here’s what else to consider

Event Planning

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What are the benefits of using SMS marketing for event promotion?

1

2

3

4

5

1 What is SMS marketing?

2 Why use SMS marketing for event promotion?

3 How to use SMS marketing for event promotion?

4 Examples of SMS marketing for event promotion

5 Here’s what else to consider

Event Planning

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