What are the benefits of using a hook in your presentation?

A hook is an attention-grabbing technique that can help you achieve multiple objectives in your presentation. By using a hook, you can establish rapport with your audience, create a positive first impression, and generate interest in your topic. It can also provide context for your main message and motivate your audience to listen and learn more. Utilizing a hook in your presentation can make it more memorable, persuasive, and effective. By capturing your audience's attention right from the start, you increase the chances of them staying engaged throughout the presentation. A well-crafted hook can also make your presentation more personal and relatable, as it can connect your topic to your audience's interests and experiences.

Hooks help people find, engage with, and stay interested in the content you are producing. A good hook or several good hooks in a presentation will heighten engagement and participation.

I have found that stories can be good hooks. A crazy story tied to your topic can help people stay engaged to figure out how you tied the two together.

You can consider your audience, your topic, and the medium by which you are delivering your content. But you must also consider yourself. You may be bold enough to say something audacious, but then again, you may not. You need to consider what you are comfortable with as well.

This is one hook I’ve used at the start of various presentations with brand clients and students on our online courses; Every year earth gives us clean air to breathe, water to drink and nature to enjoy…and all for free. We should really send earth a thank you letter each year ???? Instead, today we cut down our forests and pollute the air, land and water. ????? What actions would you or your company need to take to get a thank you letter back from earth ?? ???????

Studies show that 86% of Statistics are made up. On another note, 100% of people who consider what I have to say today will make their lives better.

When considering the audience, the venue or medium by which you present your content, and by considering yourself, you will be able to spend just a few moments and craft several potential hooks. The key is to be intentional and confident.

Overall, I found one hook that I can utilize in nearly every setting and audience, particularly for use as to why they would be interested in what I have to say. It’s a personal yet relative short story of some sort. After that, I use a different type of hook related to the subject and my first hook to end the presentation. For me, it completes the circle and presentation, leaving them with a lasting memory.

A compelling approach to start your presentation is with a "what if" scenario. For example, asking "What if you were stress- free?"