What are the benefits of using art to communicate a vision?

I have worked with illustrators to create a company vision, mission, history and values/culture. Together with the artist and employees, we created storyboards to represent our journey. They were well received by employees, customers and shareholders as they helped create easy to understand stories without buzzwords. It also helped us to get real in our language. Best done in a collaborative setting, the illustrations are powerful tool that any communicator should consider.

We live in a world where we are surrounded and constantly consuming content, media, imagery - whatever you want to call it, it’s all art. To overlook this or ignore it in business is a major blind spot. Anything we communicate is competing with the attention and quality of art that we’re consuming in our personal lives.

Art allows people to express themselves in ways that they cannot find words to describe their ideas. It’s an efficient way to communicate ideas on paper or through dance the tone needed to deliver their key message. Art is a way to preserve, celebrate, and build a culture.

Art: The Silent Language That Speaks Volumes! ???? - I'd say art is a master communicator ??? – it expresses visions and ideas that words alone can't capture. - Art sparks wonder and creativity ?? – it motivates and inspires audiences to think, feel, and act. - It's a key to emotional well-being ?? – reducing stress, boosting self-esteem, and enhancing life's purpose. - Art improves interpersonal skills ?? – fostering empathy and better collaboration through shared understanding. - Use art as a tool for non-verbal expression ?? – communicate complex ideas and powerfully. Pro tip: Explore digital art platforms like Adobe Creative Cloud for endless creative possibilities! ???

This is a great article to inspire the conversation about arts and its potential to facilitate better communication and collaboration. One book to recommend here is called "Your Brain on Art: How the Arts Transform Us" written by Susan, who serves as executive director of the International Arts + Mind Lab, part of the Brain Science Institute at the Johns Hopkins School of Medicine. Many think arts are just for entertainment or decorative purposes in business. Susan Magsamen and Ivy Ross integrated decades of research on arts and neuroscience and started a new niche of research called "NeuroArt." This initiative explains how arts strengthen cognitive capacity, restore memory, and are essential to individual and collective well-being.

Art provides an additional or alternate communication channel to portray a vision. The use of art allows people to connect with feelings, ideas, and perspectives rather than solely relying on words. Art invites viewers to relate visual representations and connections together, to interpret a meaning from imagery. "Art can inspire where words often fail".

We are all inspired or affected by our experiences, and incorporate those consciously or subconsciously into our ever evolving toolbox after some level of filtering. Art is no different from this aspect and it is often found embedded into what we encounter. Art can be used as a subtle or powerful tool to help something surface from the noise - with a goal to engage, inspire, enforce, interrupt, transcend or affect otherwise. In my experience, those adept at perceiving the multiple equations that art can toggle, and who are able to web such connections too, offer a higher ceiling. This means that such a skill set certainly helps in inspiring, creating, formulating and communicating a vision with better success rate.

As an example, have you ever tried colouful and artistic mindmaps to brainstorm ideas and to plan your actions? Mindmap expert Tony Buzan believes colours and the artistic curvey lines stimulate creativity. I have experienced personally how effective it can be, compared to the traditional way of writing down the ideas with a blue or black pen. Use colours and images whenever appropriate to see how your ideas flow naturally and freely, stimulating creativity, and supporting your thought process to build something you have not even imagined.

Arte e criatividade andam associadas. Elas trazem um novo olhar sobre processos e produtos, podem tornar um time engajado, inovador e antenado aos acontecimentos a sua volta.

A good example of this is Yuval’s book “Sapiens”, where he ingeniously transformed his complex ideas from a textbook format into a comic version that is easily digestible for younger generation. The comic adaptation of “Sapiens” employs several artistic and engaging ways to communicate with its young readers, including its visual appeal, narrative structure, and humor. All this combined to present a sweeping saga of human history in a way that is engaging and accessible for a younger audience.

Art speaks to a different part of the brain than words. Incorporating both reaches and persuades a larger percentage of your audience. It also provides visual metaphors that words alone often cannot convey. Art also conveys passion, which is something that inspires people to follow your vision. Making it doubly useful.

I think it depends on if you can make a logical bridge from your thought leadership to a work of art. If something visually represents a principal or an element of your work go for it!