What are the benefits of implementing category management for trade promotion optimization?

When I was manufacturing wrist pins I could cater to the needs of the application . I had a customer restoring a vary old motor and the pin holes were worn out so he was looking at pistons where ok except for the pin holes and the rods so it was adding up no the expense! So after getting the whole story I asked if he could hone all the rods and pistons and pic a size they all clean up at and I will make a custom pin to fit that way his motor had original rods and pistons, for restoration fanatics it’s a big deal !

Align your solutions with customers problems that’s basically what it is, once that’s done it’ll enhance the customer and supplier relationship, profitability, win-win, as well high rate of customer retention and satisfaction as customers will feel valued and more important Customer don’t mind to pay where they are well served

Aligning your goals with those of your customers requires you to know your customers. Do you know them? If you don't, then start there. If you know what their needs are, your goals are easily identified and will align with those of your clients.

A very good space for product development, enhancement and improvement as well as a safe space to introduce new products that are better next to award winning existing one’s The more the products the more wider reach and healthy availability too

In Automotive parts, it helps to have contacts in service departments. This is a way that you can keep track of which parts are failing and needing replacement. And at what rates so that you can increase the quantity of replacement parts to be better prepared for customer demand. If you are dealing with optional parts like engine performance, suspension drive train, ect, you can also find out what customers are asking for. Maybe find a niche that no one is filling and create a new space. Lots of ways to help optimize and help your customers. Keep sn open mind and don't be afraid to think outside the box.

Optimize is often misunderstood and product mixes fall victim to excessive changes and dilution. Don't have products competing with each other. Each product line or product needs to have a clear and obvious target market. If you are going to dilute it with too many variables you will confuse of lose clients.

Trade results and promotions effects measurement are a skill and course on its own as reliable, trusted and efficient tools needs to be realised to track, report and share real life feedback towards the main objective with the highest accuracy as possible Human capital blended with technology remains key with proper alignment

My famous saying is that “the customer of yesterday and today they are completely different” Today’s customer has millions of options on their finger tips unlike yesterday’s customer We’ve observed from mobile phone manufacturers that delayed with change, flexibility and adaptability hence There’s need to read, research and listen to market trends daily as well observing customer behaviour to products and services offered in the past, current to craft future developments

Based on your findings after a trade promotion, show, or other event, it is important to assess your products' position in the market, and how they compete with others or align with your customers. Adapting early on will keep you ahead of the curve, trends and have you ready for any future changes making changes easier.