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What are the benefits of having a content calendar for SEO and social media?

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If you want to create and share engaging and relevant content for your audience, you need a content calendar. A content calendar is a plan that outlines what, when, where, and how you will publish your content across different channels, such as your website, blog, social media, email, and more. A content calendar can help you achieve your SEO and social media goals by providing you with several benefits. Here are some of them.

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1 Align your content with your strategy

A content calendar can help you align your content with your overall marketing strategy and objectives. By planning ahead, you can ensure that your content matches your target keywords, audience personas, buyer stages, and campaign themes. You can also avoid duplicating or missing out on important topics and messages. A content calendar can also help you measure and optimize your content performance by tracking key metrics and feedback.

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Laura Duane

Sales & Fundraising｜Data, Strategy, and Operations MBA｜Board Member, Feminist Press
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At SelectSoftware Reviews our content calendar means that we're getting the right information out at the right time. If we have an expert writing about performance reviews, for example, we want to make sure we time it to be around the time people are actually thinking about the review cycle. For new HR software recommendations, we know that Q4 isn't a great time to suggest the HR team go ask for a large budget for a tool when the broader team is trying to close the year. Our content calendar lets us keep great ideas and expert advice from getting lost, while still keeping us timely and relevant.

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2 Improve your content quality and consistency

A content calendar can help you improve your content quality and consistency by giving you enough time to research, write, edit, and proofread your content. You can also avoid rushing or scrambling to produce content at the last minute, which can compromise your standards and credibility. A content calendar can also help you maintain a consistent tone, voice, and style across your content, as well as a regular publishing frequency and schedule.

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Tiffany Marshall

Senior Copywriter, Brand Storyteller, SEO SME, Content Strategist
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For SEO, a content calendar enables you to address high volume search terms that may be seasonal. In other words, you can reach your target audience when they're most interested in what you have to say. If the content is high-quality and informative, you set yourself up as a thought leader. For social media, consistent posting is essential to gaining consistent engagement. Mapping out a calendar helps you to see what topics you've already addressed and which topics you haven't addressed in a while. On Instagram, the content calendar also helps you to create an appealing grid on your profile page, showing consistent branding and forethought.

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3 Boost your content visibility and reach

A content calendar can help you boost your content visibility and reach by optimizing your content for SEO and social media. By planning ahead, you can ensure that your content follows the best practices for SEO, such as using relevant keywords, titles, headings, meta tags, images, links, and more. You can also ensure that your content is optimized for social media, such as using catchy headlines, hashtags, captions, images, videos, and more. A content calendar can also help you leverage the best times and platforms to share your content and reach your audience.

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4 Save your time and resources

A content calendar can help you save your time and resources by streamlining your content creation and distribution process. By planning ahead, you can avoid wasting time on brainstorming, researching, or revising your content. You can also avoid spending money on unnecessary or low-quality content. A content calendar can also help you delegate and collaborate with your team members more effectively, as well as automate and schedule your content publishing and promotion.

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5 Enhance your content creativity and variety

A content calendar can help you enhance your content creativity and variety by inspiring you to explore new ideas, formats, and angles for your content. By planning ahead, you can avoid repeating or boring your audience with the same or similar content. You can also diversify your content mix by using different types of content, such as blog posts, ebooks, infographics, videos, podcasts, webinars, and more. A content calendar can also help you take advantage of seasonal, topical, or trending opportunities for your content.

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Jessica Howard

Content Strategy Manager | Marketing Innovator |
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A content calendar can help you determine if there are any gaps in your content. Are there topics you should be discussing but aren't?

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shaista Fazal

Author | Freelance LinkedIn Writer | Ghostwriter | Writing Coach | Course Creator | Content Head at The Creative Pens
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For those who are new to using a content calendar for SEO and Social Media, I have found that creating one in an Excel sheet is very easy. I use it as a daily, weekly and monthly planner. One column contains all the high ranking keywords that are relevant to my business. Another is for the keywords that are client specific. I also have one that are event related. With all this spread out before you on an Excel sheet along with the pertinent deadlines, you will find most of your content creation headache dealt with. You can color code it for different social media channels too. For example blue for LinkedIn, green for FB, yellow for Instagram. A content team can easily? use it to work on SEO and keep updated.?

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What are the benefits of having a content calendar for SEO and social media?

1

2

3

4

5

6

1 Align your content with your strategy

2 Improve your content quality and consistency

3 Boost your content visibility and reach

4 Save your time and resources

5 Enhance your content creativity and variety

6 Here’s what else to consider

Content Development

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What are the benefits of having a content calendar for SEO and social media?

1

2

3

4

5

6

1 Align your content with your strategy

2 Improve your content quality and consistency

3 Boost your content visibility and reach

4 Save your time and resources

5 Enhance your content creativity and variety

6 Here’s what else to consider

Content Development

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