What are the benefits and challenges of using a balanced or unbalanced territory design?

Yes, this is balanced and is really only good for the manager who struggles to manage and needs rules to use a s a crutch. Balanced territories look good on presentations. But your teams aren’t balanced so why should the territories be. Let your best take on more. They earned it and will need to work to keep it. For those not at the top a smaller territory gives them time to improve and less pressure. You will have to manage a little harder and the territory may look like a bucket full of minnows, it will be worth it on pay day

Once an organization understands account quality; revenue potential and propensity to buy, it can fairly distribute accounts, based on tenure and track record in order to maximize the performance of the organization.

In my experience having an unbalanced territory design can be more profitable for the organization. It also allows for representatives to have different levels of skills and ability to work with a customer that best fits strengths and preferences of reps. There are ways to compensate based on skill, type of business, and account growth.

In my decades of sales leadership, having unbalanced territories with "haves and have-nots" is one of the single most common killers of performance. Reps with too many great accounts never seems to reap enough of the potential and others with too little are constantly struggling to make numbers and contribute to the team's success.

Having fair and balanced territories is simply the best way to balance the workload and set each individual and the team up for success. Having fair and balanced territories is one of the most critical factors that will facilitate repeatable and predictable success. Having balanced territories is also a great way to improve sales culture and minimize frustration.

Without a methodical way of scoring and ranking account potential, creating balanced territories is very challenging. An organization must have a modeling technique in order to measure and prioritize account revenue whitespace.

In my experience the benefits of unbalanced territory is Happier representatives. More team work. Sales does not have to be rep vs rep. It’s rep vs their goals. It allows for reps to be CEO of their territory.

The only logical result of unbalanced territories is frustration and spotty performance. Certain sellers will consistently beat numbers and make money while others will be starved out of the organization. Territory balance is one of the key factor's to organizational success.

benefits of a balanced territory design? A balanced territory design can offer several advantages, such as promoting a sense of fairness and equity among your sales reps. This can help reduce the risk of burnout, frustration, and boredom, which can improve performance and retention. An unbalanced territory design can present a number of challenges, such as creating a sense of inequality and resentment among sales reps, increasing stress, complicating sales planning and forecasting, and requiring more careful monitoring and support.