What are the benefits of accurate renewal forecasting?
If you run a subscription-based business, you know how important it is to retain your customers and generate recurring revenue. But how do you predict how many of your customers will renew their contracts and how much they will pay? This is where renewal forecasting comes in. Renewal forecasting is the process of estimating the future revenue and retention rate of your existing customers based on their contract terms, usage, satisfaction, and other factors. In this article, we will explain the benefits of accurate renewal forecasting and how you can improve it with customer relationship management (CRM) software.