What art direction techniques can you use to create a sense of urgency and action in your audience?

The use of colours can affect people not just visually, but also psychologically, and emotionally. Therefore, understanding colour psychology and the energy behind each colour could be useful too. For example, let's take the colour red - energetically, red is associated with the root chakra, which is related to the basic human necessities and sense of security. This translates to food, finances. Combined the above with the association of the colour psychology of red with fiery passion, when the colour red is used by companies that provide products and services in relation to food and finances, naturally, people would react positively (with urgency) to those service restaurants and banks with red - in their logo or interior.

Colours are the base of our emotional living, psychological and practical. And as the World goes by we also experience changes. The use of colours should follow the moment !

It is where you put the contrast of colours, which colours and tones you use focus the eye or diffuse it. So choosing where n your composition as well as choice of pale or strong tones…. If you want a surprise or wow reaction doing the opposite of the usual, turning the colour contrast upside down or inside out.

La perception de la couleurs change aussi en condition du mouvement, de la vitesse et la mobilité, l’excitation du sujet qui l’observe - Elle se détache d’un contexte et se fond dans un autre - La multiplicité des écrans, comme autant de fenêtre s’insère dans un paysage général - cette altération de la palette chromatique incite à jouer sur les différents supports qui accompagne, dilue (comme la vitre sale du train dans lequel je suis assis) ou s’oppose à ce que l’on voit, croit voir ou conna?tre -

Kandinsky, Chagall, Matisse are using all these shapes and angles and directional focuses in the painting…I also think the brush strokes, textural choice and light and shade in the finishing part of the painting can enhance the movement.

Yes, movements in shapes, patterns, etc are very important to create clarity too. Depending on the overall setting where they are placed, say in a huge exhibition hall, simple yet well-placed patterns may help to direct guests on where to look first. That will help their eyes to 'rest' and focus amidst all the other arrays of colours in the exhibition hall. On the other hand, when used correctly or smartly in a poster for example, the right shapes and patterns can signify the overall vibe and feel of an event or products related to the poster. For example, wavy ? patterns can be associated with movements and high energy events. With the addition of such patterns in a poster, naturally, people could sense those "movements".

I think that the direction technique should not be to explicit. Create your movements and directions in a more subliminal way, try to be more artistic about it...

Scale and perspective are definitely important in any projects. In a group art exhibition for example, when there are various sizes of artworks by different artists, it is important to arrange those artworks in a way to stay aligned with the message / theme of the exhibition while at the same time ensuring that the curation takes into account all different shapes to ensure harmony and equal visibility of each artwork. In this case, it might be worthwhile to consider placing bigger artworks at the back while the smaller ones more to the front to ensure that the perspective create a balance shape and helps the eyes to focus as well.

Few or no words can be very powerful, especially if the word(s) are conjured up blatantly by the image. Often the words are also too preachy telling you You should, you must, better to… So no or few words is refreshing for art direction. By making the art direction so evocative it is then more memorable!

Pour crée un sentiment d'urgence et d'action chez le spectateur On peut jouer vrai. Comme au cinéma... On peut aussi jouer dans des lieux qui ne sont pas destiné à l'art vivant, dans ces espaces il est plus facile de briser le 4eme mur. Et soudain, la masse des spectateurs devient partie intégrante de ce qu'on leur raconte. Le public oubli plus facilement qu'on lui raconte une histoire... Il devient foule qui assiste à un évènement qui pourrait prendre place dans dans le réel...

C’est bien et pourquoi pas faire travailler une IA …mais entre l’attraction du mode participatif et valoriser son profil et son pont de vue OK, mais générer de la connaissance et du sensible pour alimenter une machine m’interroge - peut être un préambule au menu sur le but rechercher, en restant ??intuitifs et attrayants?? serait bienvenue ;-)

La couleurs semblé aller de soi comme le soleil se lève - que le jeu chromatique quitte les pages pour investir l’espace en se jouant des conditions naturelles (pluie, vent, ombre, soleil…) c’est révélé la subtilité de la couleurs, sa place dans nos expériences quotidienne et le rapport au monde qui nous entoure -