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What are the advantages of user testing for IA?

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User testing is a crucial part of information architecture (IA), the discipline of organizing and labeling content for websites, apps, and other digital products. By involving real users in the design process, you can evaluate how well your IA meets their needs, expectations, and preferences. In this article, we will explore some of the advantages of user testing for IA, and how you can conduct effective tests to improve your IA.

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Promise Tomiwa Ayandele

Product Designer || Agile Product Manager || Project Manager

1 Identify usability issues

One of the main benefits of user testing for IA is that it can help you identify and fix usability issues that might otherwise go unnoticed. Usability issues are problems that prevent users from finding, understanding, or using your content effectively. For example, your navigation might be confusing, your labels might be unclear, or your search function might be inadequate. User testing can reveal these issues by observing how users interact with your IA, what tasks they perform, what questions they have, and what frustrations they encounter.

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Promise Tomiwa Ayandele

Product Designer || Agile Product Manager || Project Manager
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User testing puts on user's shoes, exposing hidden dead ends, cryptic labels, and buried content. It reveals the flaws we miss, paving the way for intuitive navigation, clear labels, and easy-to-find gems. Embrace this user-centric perspective, and watch your interfaces transform from frustrating mazes to delightful information paradises.

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2 Validate assumptions

Another advantage of user testing for IA is that it can help you validate or challenge your assumptions about your users and your content. Assumptions are beliefs or hypotheses that you have about your target audience, their goals, their behaviors, their preferences, and their mental models. For example, you might assume that your users are familiar with certain terms, categories, or features. User testing can help you verify if your assumptions are correct, or if you need to adjust your IA to match your users' reality. User testing can also help you discover new insights or opportunities that you might have overlooked.

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3 Increase user satisfaction

A third benefit of user testing for IA is that it can help you increase user satisfaction and loyalty. User satisfaction is the degree to which users are happy with your product or service, and loyalty is the likelihood that they will return or recommend it to others. User testing can help you improve user satisfaction and loyalty by creating an IA that meets or exceeds your users' expectations, needs, and preferences. By involving users in the design process, you can also show them that you care about their feedback and opinions, and that you are committed to providing them with a positive user experience.

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4 Optimize conversions

A fourth advantage of user testing for IA is that it can help you optimize conversions and business goals. Conversions are actions that you want your users to take on your website or app, such as signing up, buying, or subscribing. Business goals are the outcomes that you want to achieve with your product or service, such as increasing revenue, market share, or brand awareness. User testing can help you optimize conversions and business goals by creating an IA that supports your users' tasks, motivations, and pain points. By making it easy and enjoyable for users to find and use your content, you can increase the chances that they will convert and become loyal customers.

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5 How to conduct user testing for IA

Conducting user testing for IA is an invaluable practice that can be done at various stages of the design process, from early sketches to final prototypes. Depending on your objectives, resources, and constraints, there are a range of methods and tools you can use for user testing. Card sorting, tree testing, first-click testing, and usability testing are among the most common. User testing for IA is beneficial for creating better digital products for users and businesses alike; it can help identify and fix usability issues, validate or challenge assumptions, increase user satisfaction and loyalty, optimize conversions and business goals, as well as learn more about users' needs, expectations, and preferences. Ultimately, it can help build a stronger relationship with users.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jose Andrade

President - Principal @ InGaugement LLC | Customer Experience Design & Development
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One key consideration in reviewing these steps/stages is to ensure they apply to any usability user testing model. This sets the stage for a usability workflow that could also act as a QA checklist moving from stage to stage where each subsequent stage may have a dependency on the one before it. In a way, it becomes a criteria curation model where rules such as mission-critical, important, basic, and nice to have can be identified and provided a score of sorts. With a model like this, it can be applied to any stage of a product or service at initiation as well as over the lifecycle where as a moving target, the criteria for usability can and will change over time.

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Ketki Hardas

User Experience Designer
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User testing for IA can be beneficial in following ways- 1. Cost saving: testing IA with users/SMEs before building a product, service or experience can help save cost of Design and development. 2. Time saving: Based on user feedback on IA, knowing the scope and expectations of the user can save design and development time, thereby reducing iteration cycles. 3. Project management: By testing IA with users can also help define the scope, budget and timeline of projects to more efficiently manage projects. 4. Expectation management: The research outcomes can help rectify mistakes early on, in turn setting the expectations accordingly. 5. Desirable outcomes: Lastly, testing early on can help get desirable outcomes for users and business.

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What are the advantages of user testing for IA?

1

2

3

4

5

6

1 Identify usability issues

2 Validate assumptions

3 Increase user satisfaction

4 Optimize conversions

5 How to conduct user testing for IA

6 Here’s what else to consider

Information Architecture

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What are the advantages of user testing for IA?

1

2

3

4

5

6

1 Identify usability issues

2 Validate assumptions

3 Increase user satisfaction

4 Optimize conversions

5 How to conduct user testing for IA

6 Here’s what else to consider

Information Architecture

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