Unexpected bugs are causing delays in your game release. How can you manage client expectations effectively?

1 Be Transparent

Transparency is key when addressing delays caused by bugs. Explain the situation to your clients honestly, detailing the nature of the bugs and why they require additional time to fix. Avoid technical jargon that may confuse non-technical stakeholders. Instead, use relatable examples to convey the impact of the bugs on gameplay and user experience. Assure them that the extra time is being invested to enhance the game's quality, ultimately benefiting both the players and their return on investment.

2 Communicate Regularly

Regular updates are vital to keep stakeholders informed about the progress of bug fixes. Establish a communication schedule, whether it's weekly or bi-weekly, to provide consistent updates. Use these opportunities to share what has been accomplished, what challenges remain, and any adjustments to timelines. This not only demonstrates your commitment to transparency but also helps manage expectations by showing ongoing progress.

3 Adjust Timelines

When bugs push back your release date, promptly adjust your project timeline and communicate these changes to your clients. Provide a realistic timeframe that includes a buffer for any potential issues that might arise. It's better to under-promise and over-deliver than to set expectations too high and risk further disappointment. This approach shows that you're taking a proactive stance in managing the project's timeline.

4 Offer Alternatives

If the delay is significant, consider offering alternatives to mitigate disappointment. This could be in the form of a beta version that clients can explore or a demo featuring completed sections of the game. These alternatives provide a tangible sense of progress and can help maintain excitement for the game's eventual release. They also serve as an opportunity for early feedback, which can be invaluable in the final stages of development.

5 Involve Stakeholders

Involving stakeholders in the problem-solving process can be an effective way to manage expectations. Encourage them to provide input on how to address the bugs or prioritize features for the game's launch. Their involvement can foster a collaborative relationship and give them a sense of ownership over the final product. This strategy also demonstrates your respect for their investment and trust in your expertise.

6 Stay Positive

Finally, maintain a positive attitude throughout the process. Delays can be frustrating, but they are also an opportunity to improve the game's quality. Emphasize the positive aspects of taking the time to fix bugs, such as delivering a more polished and enjoyable experience to players. A positive outlook can be contagious and helps reassure clients that despite setbacks, the project is moving forward with their best interests in mind.