Key Pointers: Traditional retail marketing methods are losing their impact WHY? was there a shift in focus, for a while even , could be (1) short quick $ (2) 'caz we all were transactional at POS (3) i'm sure there are many factors to it. we need to innovate, evolve and involve with end consumers with the involvement of technology. we need to re-orient | relook thru the lens (1) Engage, engage , engage ---> the offerings we have to offer to them, at all touch points Touch | feel |experience -- never dies. (2)establish connect with consumers, highlighting the benefits of the products from their perspective's. (3) Leverage Technology- attention span is too low , lot of distraction | over load of information. Sharp , focussed.

In today's rapidly evolving retail landscape, traditional marketing methods are losing their effectiveness, making it essential to explore innovative ways to engage audiences. Embracing immersive experiences is key——picture interactive holographic displays that let customers customize products in real-time or immersive pop-up experiences where the digital world reacts to physical touch, creating a seamless blend of technology and reality. This "phygital" approach not only captivates customers but also enhances their shopping journey by offering personalized interactions and real-time engagement. By leveraging technology to create seamless experiences, retailers can foster deeper connections with consumers & ultimately drive brand loyalty.

When traditional retail marketing loses its punch, it’s time to rethink how to connect with your audience. Go where customers are most active—social media, influencer collaborations, or content-driven campaigns. Personalization is key. Use data to tailor messages and offers that make customers feel understood. Interactive experiences like virtual try-ons, AR, and live shopping events create buzz. Leverage video engagement and live commerce to bridge online convenience with in-store experiences. In today’s post-COVID world, seamless omnichannel integration and sharing authentic brand stories are essential for deeper customer connection.

One of the best methods for engaging your audiences, is placing Stories and Shorts widgets on your website. The idea is shoppable Stories in a vertical format that will engage your users and use the same formula like social media. A lot of publishers already use them, even helps with adding monthly revenue (subscriptions).