Take stakeholders through the process step by step, with regular communication and involvement in the creative process that eliminates 'big reveals'. Establishing clear direction early on with the support of the stakeholder is key. Ensure they see the connection between the strategy work they've been directly involved in and the design elements you're delivering off the back of it. There should be a clear flow between the two underpinning the project, where the integrity of those design decisions is supported by that strategy work. Where stakeholders threaten to dilute the design vision or even derail a project, you should be able to demonstrate why design routes were taken, highlighting their involvement and agreement along the way.

I think these three approaches help to maintain the design’s integrity while respecting stakeholder input: 1. Communicating Core Principles: I explain the design’s core principles and how they align with the project’s goals. 2. Selective Incorporation: I incorporate feedback that enhances the design without compromising its integrity. 3. Revision Protocol: I establish a clear revision protocol and educate stakeholders on the design rationale to ensure informed feedback. I hope to help others when facing to this matter!

It's important to ask stakeholders why they think a design is not effective or doesn't solve the problem, not just accept arbitrary feedback which is what most of them give, and most designers accept. One should ask how they think their suggestions align with the goals of the project. I find that most stakeholders are trying to solve the design problem though they don't know how to or understand design principles. Explaining your decisions and how they align with user needs and business goals goes a long way. If one can master effectively communicating their design choices and asking the right questions, that's 99% of the way to getting stakeholder buy-in. It's a win-win for everyone involved and keeping the integrity of the design intact.

Briefs on the table, dears! Yes, you can discuss whatever the client wants, but you need to focus on the main objectives and your client's special taste. Just as cuisine has delicacies in every country that reflect its soul, in design, there is a thread that you need to follow in your communication! Before I mention the Ariadne thread, having a different perspective can help you to focus on a different version, as Cortazar did. There is a "thread" you need to follow in order to reach your audience, dear. So, focus on this instead of talking about apples falling from the sky!

Emphasize the 'why': Explain the rationale behind design decisions. Use data: Back up choices with user research or analytics. Iterate collaboratively: Involve stakeholders in the process. Prioritize user needs: Keep the end-user experience at the forefront. Set clear boundaries: Establish guidelines for feedback.