In media sales, the balance of touch and tech is a delicate waltz. Automation’s crisp efficiency meets the warmth of human connection, creating a symphony of precision and empathy. Where algorithms pulse, let genuine conversation breathe. The true art lies in blending the cold logic of data with the soft resonance of real interaction, crafting a dance where innovation meets heart, forging bonds that linger beyond the digital veil.

At the end of the day it's always a people business. No CRM or whatever digital tool in the world will help you, if there is no real interaction with (potential) customers. Digital tools help to a certain amount, but in your mind you must be willing to go for customer touchpoints, additional calls, birthday greetings, social media interaction & visibility, visits in person... by yourself. I found out, that Pareto's principle - 20% focus creates 80% of your results - is also valid in this field. For instance, at an average work day, 2 hours average must be reserved for networking, calling and organizing appointments - every day. The rest follows automatically and can be supported by digital tools. The first 20% is 100% your responsibility.

The balance is one that allows you to be more efficient. Obviously they’re going to buy based on your skills and relationship, but paperwork and administrative duties handled by ai or crm could help achieve more Client visits and get things done quicker without being bogged down.