How would you repurpose existing content to appeal to a new target audience in content marketing?

To repurpose content for a new audience, understand their preferences and needs, then adapt the tone, style, and examples to resonate with them. Change formats if needed (e.g., blog to video), update SEO keywords, and share on relevant platforms. Gather feedback and refine accordingly.

é de extremamente importante trabalhar em equipa. pois, Ele melhora a comunica??o, aumenta a eficiência, promove a aprendizagem e criatividade, fortalece os relacionamentos e é vital para o sucesso organizacional.

Es importante la etapa de análisis del contenido ya que hay contenido muy específico para un tipo de cliente ideal, pero fuera de ese ejemplo cualquier contenido que trasmita valor es apto para que pueda reutilizarse y se adapte a la nueva audiencia. El punto del análisis es crear una estrategia clara y muy potente para que este sea funcional.

A auditoria de conteúdo é um processo muito importante. Os consumidores e o mercado s?o sempre passíveis à mudan?as que muitas vezes acontecem rapidamente. Analisar o conteúdo já publicado e como ele pode atrair novas pessoas com desejos, necessidades e dores alinhados a pessoas que você já ajudou é essencial. A partir daí, adapte seu conteúdo fornecendo um ponto de vista diferente, uma mudan?a no tom estilo ou uma atualiza??o daquilo que você já falou.

I agree! One common pitfall is assuming that the initial content has already been seen by most people, but that's not actually the case. No one goes through your feed as thoroughly as you do, and even small changes to excellent content can help you reach new audiences, even if it's shared on the same platform. Controlled repetition, especially when it comes to elements related to brand mission, vision, and value, doesn't have any negative impact at all!

Yes, once you identify the well-performing content, you need to determine the new audience. I think that the new audience should not diverge too much from the old audience group. I mean I cannot repurpose the blog from "Top 5 Productivity Tools For Corporate Employees" to "Top 5 Productivity Tools for Homemakers". Maybe I can change it to "Top 5 Productivity Tools for Freelancers/ Solopreneurs/ CEOs. Then we can figure out whether we would convert it into another blog, video, or infographic.

Así es cuando tenemos bien identificado el nuevo público es mas sencillo saber cuáles son las necesidades, los dolores de la nueva audiencia y esto nos permitirá poder saber cómo podemos ayudarlo de forma eficaz. Es necesario que sepamos cómo nuestra audiencia va a definir la estrategia de la reutilización del nuevo contenido así que el trabajo debe de ser muy preciso.

Your new audience is a unique group with its own set of expectations and desires. By understanding their motivations and challenges, you can adapt your existing content to speak directly to them.

I've experienced that starting small is the best way to dive into content repurposing. When your audience is small, it's the perfect time to experiment and improve. Don't overcomplicate it: have fun making mistakes and get better along the way. People will love seeing your progress. In today's digital landscape, understanding your target audience is key. Research their demographics using surveys, Google Analytics, and social media insights. Analyze their online behavior to determine preferred content formats like videos or infographics. Tailor your content by updating evergreen pieces, reformatting, and adjusting messaging to align with new audience preferences. Simplicity wins.

O novo público deve ser definido com base nas personas estabelecidas anteriormente por semelhan?a. Públicos semelhantes podem expandir o alcance dos conteúdos, anúncios e estratégias e, assim, aumentar o potencial de convers?o estabelecido no planejamento inicial. As semelhan?as se nivelam por características estabelecidas, como área demográfica, idade, sexo, preferências de compra, comportamento do consumidor e até o horário e o canal através do qual acessam esses conteúdos.

The beauty of marketing content is that you can turn one format in many other formats. You can turn a podcast in a YouTube vidéo. A Whitepaper in an infographics... Therefore you can adapt to what is working the best for your new persona. The ky is the limit

Aprovecha el contenido que ya tienes creado, dándole una forma nueva. ?Qué tal un quizz? ?O una infografía animada? El contenido interactivo tiene la ventaja de llamar la atención de los usuarios y aumentar el tiempo que permanecen en tu sitio web. Revisa tus publicaciones en blog y redes sociales, haz una lista de cuáles funcionan mejor y recíclalas con un formato nuevo y dinámico.

Es muy importante poder modificar tu estrategia de contenidos para renovarlos de forma adecuada y que de verdad genere un impacto positivo o que cumpla con la meta que se hizo. Por ejemplo si tengo un contenido muy viral en video dando valor en el , este se puede hacer un artículo en un blog del mismo contenido pero dando una revalorización y también ayuda a expandir nuevas audiencias que prefieren ciertos formatos.

Think of content formats as different languages. By translating your existing content into different formats, you can reach a wider audience and make your message more accessible and engaging. Carousel > Video > Text Post > Article > Infographics.

One of my favorite strategies is to take a long-format master piece of content (long video, blog post, whitepaper, etc), and break it down into snackable pieces. "Snackable" will depend on your target audience and what they want to see, but you can usually grab at least two pieces of content to repurpose from a long-format piece.

I once worked on expanding our reach across various social media platforms and quickly realized each platform is like a different country—each with its own culture and etiquette. For instance, LinkedIn requires a professional tone, while Instagram thrives on a casual, visual approach. Surprisingly, TikTok became a game-changer for us. Though initially out of our comfort zone, we experimented with short videos and attracted a new, engaged audience. This taught me that every platform needs a unique strategy. Embrace the differences, post more frequently, and take time to learn and implement improvements gradually. Done is better than perfect, and learning along the way can lead to unexpected success.

When repurposing content for a new audience, I've found it helpful to adopt a beginner's mindset. I imagine myself explaining the topic to someone who is completely unfamiliar with it. This helps me avoid jargon and ensure that my language is clear and accessible to everyone.

Yes the tone of voice matters trying to refine the tone of voice to get closer to the target audience will make content better

Marketing lingo changes faster than TikTok trends. What was hot last year might be cringe-worthy now. Keep your finger on the pulse and update your content accordingly. Keep all the technical stuff in good shape so your not bouncing eyeballs with out of date content, and re-read or re-watch your content weeks or months later to see if it still holds up and what you wished you did better. If you can edit it after the fact, do it! The internet is impermanent anyways, use it to your advantage!

Esta es la parte más importante de cualquier contenido listo para reciclarse, NO importante el contenido ni el formato este siempre debe tener una valor agregado ya que nuestra audiencia se identificará con la problemática, la solución o la historia. Este puede ser informátivo, en formato historia o puede ser hasta cómico mientras el valor siga ahí esto genera mayor impacto.

Don't just repurpose your content; enhance it. Add fresh insights, update statistics, or incorporate new examples to make it even more relevant and valuable to your new audience.

If your content's main goal is to sell, sell, sell, you're doing it wrong. Your audience isn't stupid - they can smell a sales pitch from a mile away. Focus on making your content genuinely useful. Solve problems. Answer questions. Be the resource they didn't know they needed. This is what Barry Enderwick @ Netflix called "The Brand Bank"...if you keep making deposits into the brand bank of good will, your audience will be happy to spend some that social capital when they "make a withdrawal" in the form of a purchase.

Distribute your repurposed content across the channels where your new target audience is most active. Use targeted advertising, social media promotion, and email marketing to reach them effectively.

You also have to be conscious of the platform you'll be using to promote your new content. For instance, Twitter, aka, X has limited characters and has unique ways to encourage engagement. But often, stories are attention-grabbers. Now, most people will just have a one-liner about the content and drop the link in the tweet. But to make it more compelling, you can create a related narrative via successive tweets. Then, drop the link to your new content; it'll be like the CTA of your entire narrative.

Blasting your links everywhere is like shouting into the void - pointless and annoying. But don't just schedule a few tweets and call it a day either. Find the sweet spot. Engage with your audience. Respond to comments. Be present, not just promotional.

Repackaging a content piece is not enough. It needs to be thumbstopping for your TG to get invested in it. Try to pivot the narrative. Example: 5 outfits to wear this summer can easily become Uniqlo outfit haul or Summer capsule wardrobe.

Try to add more value to the new sections/topics that you have added, for example: 1. Re-optimize the structure to suit the new audience. 2. Add data and create infographics to better represent information. 3. Add specific, real-world examples tuned for your new audience.

Acredito que seria importante analisar se seria necessária a cria??o de uma nova persona, ou se esse público-alvo já se encaixa na persona existente. A partir do momento em que se define isso, também é interessante interagir com os perfis que se encaixam nessas características para atraí-los para o seu perfil ou da sua empresa.