How would you navigate a situation where a client undervalues the impact of accessibility on user experience?

Clearly educating the client on the importance of accessibility is essential: ? Explain the principles of accessibility and why they matter in UX design ? Share real-world examples of how accessibility improvements have enhanced user experiences ? Use data and case studies to illustrate the benefits of accessible design

I would start by emphasizing the business case for accessibility, highlighting how it can expand the user base and improve brand reputation. I'd provide concrete examples of companies that have benefited from inclusive design. Additionally, I would explain the legal implications of accessibility violations, which can lead to significant financial and reputational risks. By demonstrating the potential negative consequences of ignoring accessibility, I aim to shift the client's perspective and gain their support for creating inclusive experiences. Ultimately, I would propose a phased approach that balances immediate needs with long-term accessibility goals.

Highlighting the legal aspects of accessibility can underscore its importance: ? Inform the client about legal requirements and regulations, such as the Americans with Disabilities Act (ADA) or Web Content Accessibility Guidelines (WCAG) ? Discuss potential legal risks and liabilities associated with non-compliance ? Explain how adhering to accessibility standards can mitigate these risks

Emphasizing the business benefits of accessibility can shift the client’s perspective: ? Illustrate how accessible design can broaden the market by including users with disabilities ? Show how improved accessibility can lead to increased customer satisfaction and loyalty ? Highlight the potential for positive brand perception and public relations benefits

Designing for accessibility often creates better products for all users: - Considering how a user would use a screen reader on your site leads to a improved content structure - Picking colors based on contrast for color-blind users can lead to better color balance for all users - Adding ARIA-labels to images can improve your site's SEO and discoverability

Using direct user feedback can be a powerful tool to demonstrate the impact of accessibility: ? Share testimonials and feedback from users with disabilities who have benefited from accessible designs ? Conduct usability testing with diverse user groups and present the findings to the client ? Use video recordings or live demonstrations to show accessibility issues and their solutions

Gather data from user feedback. Critically analyse the data and present ot to the client to show how accessibility is facilitating users and making a design more meaningful.

Product design can stagnate if it becomes insular or built for a homogenous audience. The more diverse user perspectives are introduced, the more creative and dynamic a design can become. This also helps a business reflect on their core branding, and find new ways to express it, rather than doing it "the way we've always done it".

Positioning accessibility as a competitive advantage can persuade the client of its value: ? Research and present how competitors are leveraging accessibility to gain a market edge ? Discuss trends in the industry towards inclusive design and how staying ahead can benefit the client ? Highlight how accessibility can differentiate the client’s product in a crowded market

Public policy and user expectations around accessibility can change over time. Having a habit/culture of designing for accessibility now can make it easier (and less expensive) to keep up with these changes.