登录查看更多内容

Last updated on 2024年8月12日

How would you handle conflicting opinions on imagery style in a branding presentation to stakeholders?

由人工智能和领英社区提供技术支持

When presenting branding concepts to stakeholders, it's not uncommon to encounter differing opinions on imagery style. Graphics play a crucial role in branding, as they convey a company's identity and values. Your challenge is to navigate these conflicting views and find a solution that aligns with the brand's objectives while satisfying the stakeholders' preferences. Understanding how to balance artistic vision with business strategy is key, and the following tips will guide you through this complex process.

在这篇协作文章中查找专家回答

由社区从 4 条内容中精选。了解更多

1 Understand Needs

Before diving into the presentation, it's essential to understand the stakeholders' needs and expectations . Engage them in a conversation about their vision for the brand, their target audience, and the message they wish to communicate. This dialogue will not only provide valuable insight into their preferences but will also establish a collaborative atmosphere. By acknowledging their input, you can tailor your imagery style proposals to better resonate with their ideas, thus reducing the potential for conflict.

添加您的观点

Carol Borja

Dise?ador gráfico y Artista InterMedia en "La Puerta Roja"
举报内容
Los briefs siempre son esenciales, no puedes avanzar sin ellos o un estudio de marketing. Luego hacer mapas mentales que muestren de una sola ojeada los básicos del proyecto. Son puntos que siempre se repetirán porque son procesos que no puedes eludir.

已翻译

赞

2 Present Options

When it's time to present, offer a range of imagery styles that cater to various preferences while still adhering to the brand's core identity. Explain the rationale behind each option, highlighting how they can effectively communicate the brand's message. This approach demonstrates your flexibility and willingness to accommodate different opinions. It also allows stakeholders to visualize alternatives and understand the potential impact of each style on the brand's image.

添加您的观点

Carol Borja

Dise?ador gráfico y Artista InterMedia en "La Puerta Roja"
举报内容
Es importante que trates con tu cliente "que estilo prefiere o gráficos" de esta manera te evitaras trabajar doble. Auxiliate con un portfolio de tus mismos trabajos o con ejemplos iónicos en el mercado, de manera que quede claro para el cliente: Estilos, tendencias, colores entre otros. Y ahí tener claro sobre que estilo de gráfico estamos hablando. Para esto es súper importante basarte de herramientas como pininterest o hacer tu propio archivo grafico visual para tener referentes en caso necesario. Es bueno para tu educación visual, pero también es útil cuando un cliente no entiende de nombres, estilos, "lo visual manda".

已翻译

赞

3 Encourage Feedback

After presenting the options, encourage stakeholders to share their feedback . Listen actively and validate their opinions, even if they differ from your own or each other's. This step is crucial in identifying the main points of contention and understanding the reasons behind them. By fostering an open dialogue, you create an environment where stakeholders feel heard and are more likely to collaborate towards a consensus.

添加您的观点

Carol Borja

Dise?ador gráfico y Artista InterMedia en "La Puerta Roja"
(已编辑)
举报内容
El dialogo es fundamental desde el inicio del proyecto... para tener claros objetivos, sugerencias, especificaciones del nicho, conocimiento básico de la competencia, aunque tu luego lo analices gráficamente, entre otros. Luego generar una lista de factores importantes y de ahí discutir con el cliente, pre a realización del dise?o. Porque estos son elementos base antes de la realización y son factores fundamentales para la "retroalimentación con nuestro cliente" posterior en "su realización".

已翻译

赞

4 Prioritize Goals

To navigate through conflicting opinions, prioritize the brand's goals over individual preferences. Remind stakeholders of the brand's target audience and the strategic objectives of the imagery. This focus on common goals helps to steer the conversation towards a solution that serves the brand's best interests rather than personal tastes. It's a delicate balance, but by keeping the brand's vision at the forefront, you can align differing opinions with the overall branding strategy.

添加您的观点

5 Compromise Wisely

Finding a middle ground is often necessary when dealing with conflicting opinions. Suggest compromises that incorporate elements from various preferences while maintaining a cohesive brand image . This might involve blending certain aspects of different styles or creating a new option that addresses the concerns raised. Compromising doesn't mean sacrificing quality; it's about creating a solution that everyone can support while ensuring the imagery remains effective and true to the brand.

添加您的观点

6 Move Forward

Once a consensus is reached or a decision is made, it's important to move forward with a clear plan of action . Outline the next steps, including how the chosen imagery style will be implemented across various branding materials. Reiterate the benefits of the decision and how it aligns with the brand's goals. Moving forward with confidence and clarity will help maintain momentum and ensure that the branding project progresses smoothly despite any initial disagreements.

添加您的观点

Carol Borja

Dise?ador gráfico y Artista InterMedia en "La Puerta Roja"
举报内容
Los briefs, siempre serán tu brújula y guía para tener un plan de avance y saber encontrar esos puntos medios y críticos dentro del proyecto. Y así tomar sabias decisiones respecto a decisión de materiales, colores, medios, entre otros que vayan en consecución de crear coherencia dentro de una marca y se cree una visión hólistica de "nuestra imagen a realizar". Estos elementos serán auxiliares para que nuestro dise?o "se pare por si sólo" y genere los pasos necesarios dentro del mercado o nicho al cual nos dirigimos. Aquí entran luego otro factores como coherencia del cliente en su realización y aplicación de Misión, valores, calidad Recientemente he visto mucha disidencia en una marca aunque gráficamente es buena su servicio es pésimo.

已翻译

赞

Graphics

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How would you handle conflicting opinions on imagery style in a branding presentation to stakeholders?

1

2

3

4

5

6

1 Understand Needs

2 Present Options

3 Encourage Feedback

4 Prioritize Goals

5 Compromise Wisely

6 Move Forward

Graphics

给文章评分

感谢您的反馈

更多Graphics相关文章

更多相关阅读内容

How would you handle conflicting opinions on imagery style in a branding presentation to stakeholders?

1

2

3

4

5

6

1 Understand Needs

2 Present Options

3 Encourage Feedback

4 Prioritize Goals

5 Compromise Wisely

6 Move Forward

Graphics

给文章评分

感谢您的反馈

查看其他技能