How would you address a situation where focus group members have opposing views on your ad concepts?
Navigating focus group feedback on advertising concepts can be challenging, especially when participants have divergent opinions. As an advertiser, your goal is to create campaigns that resonate with your target audience, but conflicting feedback can throw a wrench in the works. How do you handle this scenario without compromising the integrity of your campaign or ignoring valuable insights? It's a delicate balance that requires careful consideration and strategic decision-making.
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